Product Strategy That Meets the Market From Detached to Density

Description

This panel brings together architects, builders, developers and land planners to explore the product types set to best meet evolving market conditions and consumer demand—from traditional detached homes to higher-density and build-to-rent communities. The candid conversation examines how to navigate evolving economic factors, key decision points in product selection, ownership structures and jurisdictional pressures.

Hear about the risks/opportunities across product types along with cost and funding realities. Learn which floorplans and design trade-offs are being driven by consumers and when density helps (or hurts) development goals. While products may look similar fromBTR and for-sale, success ultimately comes down to careful decisions around site selection, density, funding and design. Leave confident your product strategy will meet demand and ultimately pencil out.

Interest

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  Product Strategy & Design