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Gaylord Pacific Resort & Convention Center
Tradeshow & Conference: July 28-29, 2026
Invitational Events: July 29-30, 2026
Chula Vista | San Diego
Content is not available
Select Criteria: Tracks = AI, Tech & Innovation

Tuesday, July 28, 10:45 AM - 11:05 AM

Zero Energy, Resilient, Healthy Homes: Market Insights for Builders
  • Room: Innovation Stage | PCBC Exhibit Floor
The housing market is undergoing a fundamental shift, with buyers placing greater emphasis on energy efficiency, resilience, wellness and affordability. Demand for high performance and Zero Energy Ready homes is accelerating, but the challenge is turning that demand into homes that are practical and profitable to build. This fast-paced discussion shares exclusive research into what today's buyers truly value, how those preferences are reshaping purchasing decisions, and how builders can translate high-performance features into meaningful competitive advantage. You'll leave with practical strategies for creating higher performing homes at scale that deliver greater value, improve quality, reduce risk, and drive stronger... Read More
Speaker(s)
Speaker
Sara Gutterman
Green Builder Media
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 11:15 AM - 11:45 AM

AI to ZNE: The New Wave of Products & Technologies Shaping Home Building
  • Room: Innovation Stage | PCBC Exhibit Floor
Product innovation isn’t just about what’s new—it’s about what actually solves the problems builders are facing right now. From expectations around energy efficiency and resilience to rising costs and the rapid expansion of AI, the purchasing choices builders need to make are more critical than ever. Curated from PCBC exhibitor insights and deep industry research, this session highlights the most relevant emerging products and technologies and organizes them around real builder decision points: how to build more efficiently, reduce costs, deliver energy performance and resilience, and better align with evolving buyer segments. From AI-driven tools to next-generation building systems, you’ll... Read More
Speaker(s)
Speaker
Melissa Morman
Principal & Founder
Built4F
Speaker
Tim Costello
Founder & Former CEO
Builder Homesite Inc.
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 12:30 PM - 12:50 PM

The AI-Powered Land Team: How Top Builders Are Winning the Evaluation Race
  • Room: Innovation Stage | PCBC Exhibit Floor
Every home gets built on a land decision: the market, timing, zoning, seller, and yield assumptions. Get those right and everything downstream has a chance. Get them wrong, and no amount of operational excellence recovers what was left on the table. In today’s market defined by limited supply, increased competition, and fewer obvious opportunities, most builders face the same challenge. Yet some are consistently finding and winning deals their competitors see too late. The difference isn’t access, but how they evaluate opportunities and how quickly they move from signal to decision—and AI is now playing a critical role in that... Read More
Speaker(s)
Speaker
Dennis Schroeder
Director of Land Acquisition
Shea Homes
Speaker
Ger'rell King
Director of Land Acquisition
Shea Homes
Speaker
Oliver Alexander
CEO and Founder
Prophetic
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 1:00 PM - 1:30 PM

Getting Home Tech Right: From Product Offerings to Innovative Trade Partnerships
  • Room: Innovation Stage | PCBC Exhibit Floor
Home technology is expanding across every part of the home, but most builders struggle to deliver it consistently, profitably, and at scale. The issue isn’t awareness of the products. It’s how they’re packaged, sold, and executed across trades and price points. This session breaks down where home tech is gaining traction across outdoor living, security, AV, kitchens and more, and how top builders are structuring those offerings. Equally important, we'll focus on the innovative partnership models behind it: how to define scopes, separate design from installation, and align trades to deliver a more consistent, higher-quality result. From standard and option... Read More
Speaker(s)
Speaker
Cody Kaufman
Sr Sales Rep, RNC/Builders
Resideo Technologies, Inc.
Speaker
John Galante
President
AE Ventures
Speaker
Kirk Page
CEO
KPS
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 1:45 PM - 2:05 PM

Blueprint for Upskilling the Homebuilding Workforce: Emerging Competencies, Skills & Technologies
  • Room: Innovation Stage | PCBC Exhibit Floor
In 2025, Building Talent Foundation, in partnership with Leading Builders of America and Weyerhaeuser, released the “Blueprint for Upskilling the Homebuilding Workforce”, the first industry-wide study to map high-value technical skills across every major trade category and identify the emerging skills needed for new building technologies. This session shares the study’s key data and practical recommendations for builders to help prepare their teams, including: the specific technical skills that deliver the highest ROI for builders today; emerging competencies required for modular, high-performance, and tech-enabled construction; proven strategies for upskilling existing crews and integrating new hires faster; and how to expand the... Read More
Speaker(s)
Speaker
Branka Minic
CEO
Building Talent Foundation
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 2:15 PM - 2:45 PM

3D Printing & Robotic Manufacturing: What’s Real, What’s Next
  • Room: Innovation Stage | PCBC Exhibit Floor
Labor shortages, housing affordability, climate risk, and regulatory pressures are forcing builders to rethink how homes get built. Technologies like 3D-printed concrete and on-site robotic manufacturing promise faster production, reduced labor dependence, and greater control. The question is not what’s possible, but what’s actually viable today. This session combines a real-world case study of California’s first permitted 3D-printed housing community with emerging models for deployable robotic micro-factories producing timber panels on demand. You’ll not only learn about the technologies but also see how these approaches perform against real constraints including code, coordination, labor, insurance, and cost. From execution challenges to production... Read More
Speaker(s)
Speaker
Bill Rectanus
US Growth and Partnerships Lead
Automated Architecture (AUAR)
Speaker
Nan Lin
Principal
4DIFY
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 3:00 PM - 3:30 PM

Digital & Physical Design Centers & Model Homes to Optimize Options Sell-Through
  • Room: Innovation Stage | PCBC Exhibit Floor
Design centers and model homes are no longer standalone experiences—they are critical drivers of buyer decisions, option revenue, and overall performance. Leading builders are rethinking both as integrated digital and physical environments that improve flow, clarify pricing, and build confidence throughout the selection process. Join us to see what top design centers do differently, from team structure and roles to tools, training, and buyer journey design. You’ll also discover how model homes can better demonstrate options, compare base versus upgraded value, and drive attachment revenue. ...
Speaker(s)
Speaker
Jeff Mink
VP of Sales
ECI Software Solutions
Speaker
John Galante
President
AE Ventures
Speaker
Melissa Morman
Principal & Founder
Built4F
Speaker
Pat Crowley
VP of Sales & Marketing
Epix Interiors
Educational Track:
  • Open to Registered Attendees

Wednesday, July 29, 10:40 AM - 11:00 AM

Expanding Builder Pipelines: Creative Lending Solutions for More Customers
    Don't let financing limitations shrink buyer pools. This session explores how builders can expand homeownership opportunities by offering alternative lending solutions alongside traditional financing. Learn how the nation's #1 retail mortgage lender is serving a broader range of qualified buyers, helping increase conversions, and creating a more resilient sales pipeline through innovative mortgage products and a flexible forward commitment program....
    Speaker(s)
    Speaker
    Pete Fickeisen
    Sales Director, Non-QM
    CrossCountry Mortgage
    Educational Track:
    • Open to Registered Attendees

    Wednesday, July 29, 11:15 AM - 11:45 AM

    Smarter Data, Smarter Decisions: AI & Analytics That Create Measurable Advantage
    • Room: Innovation Stage | PCBC Exhibit Floor
    In a market defined by uncertainty, rising costs, and shifting buyer demand, better decisions require better data—and faster access to it. Leading builders are moving beyond static reports, expensive consultants and outdated data to combine new tools for extracting external market and buyer intelligence with their own operational data to guide product, pricing, and investment decisions in real time. This session explores how AI is changing how builders gather and validate buyer demand insights—from demographics and search behavior to channel performance—while also showing how to better leverage internal data across cost, market responsiveness, and operational efficiency. Through real-world examples, including... Read More
    Speaker(s)
    Speaker
    Kai Biami
    Strategy Consultant
    Builder Funnel
    Speaker
    Seamus Mulroy
    Director of Data Services
    Constellation HomeBuilder Systems
    Educational Track:
    • Open to Registered Attendees

    Wednesday, July 29, 12:30 PM - 12:50 PM

    Digital Design, Purchasing & Production Solutions That Deliver
    • Room: Innovation Stage | PCBC Exhibit Floor
    Where are digital tools actually improving performance across design, estimating, purchasing, and production, and where are they falling short? Builders are experimenting with new workflows, but results vary widely depending on how those tools are implemented and scaled. In this roundtable, hear from digital solutions experts and fellow builders about how they are connecting design to estimating and purchasing, improving bidding and scheduling, and reducing rework across trade coordination....
    Speaker(s)
    Speaker
    Bob Cain
    Industry President
    ECI Software Systems
    Speaker
    Connor Sedam
    Director of Industry Engagement & Strategic Partnerships
    Higharc
    Speaker
    John Galante
    President
    AE Ventures
    Educational Track:
    • Open to Registered Attendees

    Wednesday, July 29, 1:00 PM - 1:30 PM

    Implementing AI in Pre-Construction: A Practical Playbook for Builders
    • Room: Innovation Stage | PCBC Exhibit Floor
    Artificial intelligence is flooding into residential construction, but many builders struggle to move from curiosity to real implementation—especially in pre-construction, where accuracy and trust are critical. This session provides a practical, builder-focused playbook for implementing AI into pre-construction workflows without disrupting existing teams or processes. Drawing from real-world experience, the presentation breaks down which tasks benefit most from AI today, where human judgment must remain in control, and how builders can adopt AI incrementally to improve speed, consistency, and confidence. Leave with a clear framework for evaluating AI tools, redesigning workflows, and avoiding common pitfalls that cause most AI initiatives to... Read More
    Speaker(s)
    Speaker
    Paul Wurth
    Founder
    Assembli
    Educational Track:
    • Open to Registered Attendees

    Wednesday, July 29, 1:45 PM - 2:15 PM

    The Next Era of Housing: Real-World Insights into Performance, Resilience & Value
    • Room: Innovation Stage | PCBC Exhibit Floor
    Market forces, policy shifts, and shifting consumer priorities are converging to reshape how and what we build. Resilience, performance, and wellness are no longer niche considerations—they’re reshaping what buyers value and what builders are expected to deliver. But where is the market actually going, and how closely does real-world construction align with shifting demand? This session pairs hot-off-the-press national consumer and market intelligence with ground-level California installation data to offer a clearer picture of what’s real, what’s lagging, and where you should focus investment decisions in 2026 and beyond. We'll explore the latest trends in resilience, electrification, solar, whole-home performance,... Read More
    Speaker(s)
    Speaker
    Peter Casey
    Senior Research Analyst
    ConSol
    Speaker
    Sara Gutterman
    Green Builder Media
    Speaker
    Tom Paine, JD
    Senior Policy Advisor
    Consol
    Educational Track:
    • Open to Registered Attendees

    Wednesday, July 29, 2:30 PM - 3:00 PM

    6 Ways to Use AI for Smarter Marketing & Sales
    • Room: Innovation Stage | PCBC Exhibit Floor
    This session explores six practical ways builders can use AI right now (beyond just ChatGPT) to make marketing and sales smarter, faster, and more effective. From creating custom brochures to automating website updates and answering common community questions, see real no-code workflows you can implement without a tech team. Learn how to train AI using your own content—floorplans, community details, and FAQs—so it reflects your business and supports consistent, accurate communication. We’ll also show how AI can enhance, not replace, the human element by handling repetitive parts of the sales process, freeing sales teams to do what they do best:... Read More
    Speaker(s)
    Speaker
    Christopher Brown
    Creative Evangelist
    NEXT New Homes Group
    Speaker
    Jason Rhoads
    CEO & Owner
    Rhoads Creative
    Educational Track:
    • Open to Registered Attendees