Most builders treat marketing like a digital flyer rack: price drops, incentives, exterior photos, and feature lists buyers scroll past. Today’s buyers are numb to it. They aren’t looking for another house; they’re looking for clarity, confidence, and relief from confusion in the buying process. This session reframes how you think about your messaging and the story your brand tells—across social, websites, digital campaigns, and more—as a buyer-intent engine, not a promotional channel. Learn how to move beyond common concessions and boring photos by addressing the buyer’s why: timing fears, financing confusion, distrust, and decision anxiety. The focus isn’t posting... Read More

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AI-powered search is reshaping how buyers begin their shopping process, often narrowing options and forming opinions before they ever reach your website. That shift has major implications for SEO, content strategy, site design and lead capture. But the right lead gen strategy is just the first step. Without a fast, frictionless online sales conversion process, even high-intent inquiries are frequently lost at hello. This session explores how new home builders can close the gap between inquiry and in-person appointment through smarter digital strategy and human connection that meets buyer expectations and builds their confidence. Discover what's working, what's not, and... Read More

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The old model of scripted closing, urgency tactics, and incentive-led selling isn’t just outdated—it’s costing builders trust, margin, and market share. Today’s buyers are more informed, more anxious, and more values-driven than ever, yet many sales processes still rely on pressure, persuasion, and price to move deals forward. In this high-energy session, Cory “Kxng” Charles shows you how to shift from transactional closer to trusted guide in the biggest decision of someone’s life. He’ll unpack what the 2026 homebuyer truly needs from your brand, why incentives aren’t the savior we pretend they are, and how to build identity-driven sales teams... Read More

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While many builders are developing smart strategies and thoughtful marketing, execution along the buyer journey often breaks down once those strategies reach sales teams, communities and real buyer interactions. This moderated discussion brings together senior marketing and customer experience leaders from Brookfield Residential and Tri Pointes Homes to share what is actually working right now to align strategy with on-the-ground execution and offer the experience today's sophisticated buyers expect. Panelists will discuss practical approaches to improving clarity, consistency and confidence across the buyer journey, from first impression through close. Leave with real-world insights you can apply immediately to strengthen alignment... Read More

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