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Gaylord Pacific Resort & Convention Center
Tradeshow & Conference: July 28-29, 2026
Invitational Events: July 29-30, 2026
Chula Vista | San Diego
Select Criteria: Tracks = Business & Project Management

Tuesday, July 28, 11:00 AM - 11:45 AM

  • Room: White Alder 1-3
For builders large or small, increasing revenue and growing the business often introduces a hidden risk: margin erosion. As companies add communities, expand into new markets, increase production capacity or grow through acquisition, complexity rises and profit can quietly slip away. But consistently high-performing builders approach this challenge differently, relentlessly challenging old assumptions, prioritizing leadership skills, and with financial diligence and proactive decision-making that eliminates waste and maximizes productivity. In this session, veteran builder and industry advisor Fred Reikowsky shares the specific practices top builders use to identify profit leaks, establish clear targets and accountable KPIs, build teams with a scalable... Read More
Speaker(s)
Single Presenter
Fred Reikowsky
Principal, Professional Business Coach
Legacy Business Leaders
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 2:00 PM - 2:45 PM

  • Room: White Alder 1-3
It’s an understatement to say AI is transforming homebuilding. The technology can now be applied across nearly every part of the business and builders who use it effectively are gaining efficiency, identifying hidden waste, and making faster and more profitable operational decisions. Those who don’t are falling behind. The challenge now is cutting through the noise. Using real-world examples, this session walks through key stages of the homebuilding lifecycle—from land sourcing and permitting to estimating, financial analysis, project management, and jobsite coordination—to show where AI is delivering real value today, where its limitations remain, and how builders should evaluate when... Read More
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 10:45 AM - 11:30 AM

  • Room: White Alder 1-3
We've spent decades optimizing land, product and purchasing, yet the sale-to-delivery phase remains a costly blind spot for many builders. Options are offered before operationally validated. Sales takes orders instead of guiding decisions. Selections create installation conflicts. And broken handoffs leave buyers acting as their own messengers between siloed departments. The result: rework, schedule delays, warranty claims and buyer frustration during and after the sale. As tighter markets expose the weakness of this old process, leading builders are taking a page from the custom playbook—treating this phase as a key operational discipline to unlock relationships, efficiency and profitability. In this... Read More
Speaker(s)
Single Presenter
Brad Simons
manager
Magleby Construction
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 1:45 PM - 2:30 PM

  • Room: White Alder 1-3
Finding great people is hard. Keeping them is harder. And leading them effectively in today’s market may be the biggest challenge builders face. Drawing from her 30 years of leadership experience and award-winning culture, Ronda Conger, Vice President of CBH Homes, shares what it really takes to build teams that perform and cultures people want to be part of—from the office to the sales center to the field. She’ll discuss practical approaches to hiring, motivation, accountability, and creating workplaces where people care about the work and each other. Because strong leadership and culture aren’t just “nice to haves”—they drive productivity,... Read More
Speaker(s)
Single Presenter
Ronda Conger
Vice President
CBH Homes
Educational Track: