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Gaylord Pacific Resort & Convention Center
Tradeshow & Conference: July 28-29, 2026
Invitational Events: July 29-30, 2026
Chula Vista | San Diego
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Tuesday, July 28, 9:00 AM - 10:00 AM

The Way We’ll Build Next: AI & the End of Chain Drain
  • Room: Keynote Stage
More than $160 billion in venture capital has poured into “proptech” and “contech” over the past decade. Construction productivity has barely budged. Why? Chain drain. Homebuilding is an intricate chain of players and processes, but progress rarely moves cleanly from one link to the next. At every handoff between owners, architects, engineers, contractors, and trades, decisions get revisited, plans reworked, and critical information lost in a fog of change orders, RFIs, and fragmented communication. Those small breakdowns don’t just cause friction; they compound into meaningful losses of time, money, and attention. Enter AI. Where past innovation focused on optimizing individual steps, AI... Read More
Speaker(s)
Keynote
Greg Lindsay
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 10:45 AM - 11:05 AM

Zero Energy Ready Homes That Perform: A Builder’s Real‑World Approach
  • Room: Innovation Stage | PCBC Exhibit Floor
The push toward high‑performance and Zero Energy Ready Homes is accelerating, but builders often struggle with practical integration, from design and trade coordination to quality assurance and customer education. In this session, Megan Cordes from Beazer Homes will share a builder’s perspective on how to plan, construct, market, and support Zero Energy Ready Homes at scale. Steve Easley, an internationally recognized building science consultant, will draw on his experience performing thousands of jobsite quality surveys to highlight the construction defects he sees most often and the practical root causes behind them. Together, they'll share proven, cost‑effective strategies to help builders increase... Read More
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 11:00 AM - 11:45 AM

How High-Performing Builders Increase Revenue & Scale While Protecting Margin
  • Room: White Alder 1-3
For builders large or small, increasing revenue and growing the business often introduces a hidden risk: margin erosion. As companies add communities, expand into new markets, increase production capacity or grow through acquisition, complexity rises and profit can quietly slip away. But consistently high-performing builders approach this challenge differently, relentlessly challenging old assumptions, prioritizing leadership skills, and with financial diligence and proactive decision-making that eliminates waste and maximizes productivity. In this session, veteran builder and industry advisor Fred Reikowsky shares the specific practices top builders use to identify profit leaks, establish clear targets and accountable KPIs, build teams with a scalable... Read More
Speaker(s)
Speaker
Fred Reikowsky
Principal
Legacy Business Leaders
Educational Track:
  • Max Pass Registration Required
Who’s Your Buyer? Demographics, Demand & Local Market Clarity
  • Room: Chula Vista Ballroom 1
Understanding what buyers want starts with understanding who they are. From changing household formation and migration patterns to technology, affordability challenges, and economic uncertainty, today’s housing demand is shaped by major demographic and market shifts. This session gives builders a clearer view of who is driving home purchases across California and the West Coast and how those buyers are evolving. We’ll explore emerging buyer segments, the impact of interest rates and consumer confidence on purchasing decisions, and where demand is strengthening or softening across key regional markets. Attendees will leave with practical insight into the next wave of homebuyers and... Read More
Speaker(s)
Speaker
Kristi Collier
Director, Enterprise Sales, New Construction
Zillow Group
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 11:15 AM - 11:45 AM

AI to ZNE: The New Wave of Products & Technologies Shaping Home Building
  • Room: Innovation Stage | PCBC Exhibit Floor
Product innovation isn’t just about what’s new—it’s about what actually solves the problems builders are facing right now. From expectations around energy efficiency and resilience to rising costs and the rapid expansion of AI, the purchasing choices builders need to make are more critical than ever. Curated from PCBC exhibitor insights and deep industry research, this session highlights the most relevant emerging products and technologies and organizes them around real builder decision points: how to build more efficiently, reduce costs, deliver energy performance and resilience, and better align with evolving buyer segments. From AI-driven tools to next-generation building systems, you’ll... Read More
Speaker(s)
Speaker
Melissa Morman
Principal & Founder
Built4F
Speaker
Tim Costello
Founder & Former CEO
Builder Homesite Inc.
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 12:30 PM - 12:50 PM

The AI-Powered Land Team: How Top Builders Are Winning the Evaluation Race
  • Room: Innovation Stage | PCBC Exhibit Floor
Every home gets built on a land decision: the market, timing, zoning, seller, and yield assumptions. Get those right and everything downstream has a chance. Get them wrong, and no amount of operational excellence recovers what was left on the table. In today’s market defined by limited supply, increased competition, and fewer obvious opportunities, most builders face the same challenge. Yet some are consistently finding and winning deals their competitors see too late. The difference isn’t access, but how they evaluate opportunities and how quickly they move from signal to decision—and AI is now playing a critical role in that... Read More
Speaker(s)
Speaker
Dennis Schroeder
Director of Land Acquisition
Shea Homes
Speaker
Ger'rell King
Director of Land Acquisition
Shea Homes
Speaker
Oliver Alexander
CEO and Founder
Prophetic
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 12:45 PM - 1:30 PM

Stop Marketing Like a Builder: How Intentional Brand Messaging Drives New Home Sales
  • Room: White Alder 1-3
Most builders treat marketing like a digital flyer rack: price drops, incentives, exterior photos, and feature lists buyers scroll past. Today’s buyers are numb to it. They aren’t looking for another house; they’re looking for clarity, confidence, and relief from confusion in the buying process. This session reframes how you think about your messaging and the story your brand tells—across social, websites, digital campaigns, and more—as a buyer-intent engine, not a promotional channel. Learn how to move beyond common concessions and boring photos by addressing the buyer’s why: timing fears, financing confusion, distrust, and decision anxiety. The focus isn’t posting... Read More
Speaker(s)
Speaker
Christopher Brown
Creative Evangelist
NEXT New Homes Group
Educational Track:
  • Max Pass Registration Required
The Taylor Morrison Test: Do Offsite Components Truly Deliver?
  • Room: Chula Vista Ballroom 1
 Offsite framing has long promised faster cycle times, tighter material use, and relief from skilled labor shortages. Yet most builders still rely primarily on traditional stick framing, using offsite components only selectively. If the advantages are real, why hasn’t the industry reached a tipping point? Taylor Morrison’s Austin division had historically used structural components such as roof trusses, wall panels, and floor systems on a limited number of entry-level communities. After participating in a side-by-side framing comparison that produced surprising results, the team took a deeper look at their project costs and began reevaluating how offsite components could fit across... Read More
Speaker(s)
Speaker
Alex Northam
Purchasing Director-Austin Division
Taylor Morrison
Speaker
Sean Shields
Director of Strategic Partnerships
Structural Building Components Association (SBCA)
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 1:00 PM - 1:30 PM

Getting Home Tech Right: From Product Offerings to Innovative Trade Partnerships
  • Room: Innovation Stage | PCBC Exhibit Floor
Home technology is expanding across every part of the home, but most builders struggle to deliver it consistently, profitably, and at scale. The issue isn’t awareness of the products. It’s how they’re packaged, sold, and executed across trades and price points. This session breaks down where home tech is gaining traction across outdoor living, security, AV, kitchens and more, and how top builders are structuring those offerings. Equally important, we'll focus on the innovative partnership models behind it: how to define scopes, separate design from installation, and align trades to deliver a more consistent, higher-quality result. From standard and option... Read More
Speaker(s)
Speaker
Cody Kaufman
Sr Sales Rep, RNC/Builders
Resideo Technologies, Inc.
Speaker
John Galante
President
AE Ventures
Speaker
Kirk Page
CEO
KPS
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 1:45 PM - 2:05 PM

Blueprint for Upskilling the Homebuilding Workforce: Emerging Competencies, Skills & Technologies
  • Room: Innovation Stage | PCBC Exhibit Floor
In 2025, Building Talent Foundation, in partnership with Leading Builders of America and Weyerhaeuser, released the “Blueprint for Upskilling the Homebuilding Workforce”, the first industry-wide study to map high-value technical skills across every major trade category and identify the emerging skills needed for new building technologies. This session shares the study’s key data and practical recommendations for builders to help prepare their teams, including: the specific technical skills that deliver the highest ROI for builders today; emerging competencies required for modular, high-performance, and tech-enabled construction; proven strategies for upskilling existing crews and integrating new hires faster; and how to expand the... Read More
Speaker(s)
Speaker
Branka Minic
CEO
Building Talent Foundation
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 2:00 PM - 2:45 PM

High-Impact AI Applications Across the Homebuilding Lifecycle: A Live Case Study
  • Room: White Alder 1-3
Every builder makes the same series of decisions: Where do I build? What do I build? How do I price it? How do I sell it? Artificial Intelligence can now assist with every one, and in this session, you'll watch those decisions get made live on-stage using AI — a complete case study, market to move-in. Starting with a real local market, we'll show how AI identified the target buyer, defined the right product and shaped the pricing strategy. Then, using AI design tools, we’ll modernize a dated plan to match today's buyer expectations from repositioning space to updating the elevation.... Read More
Speaker(s)
Speaker
Al Trellis
Home Builders Network
Speaker
Michael Bergin
Co-founder, Chief R&D Officer
Higharc
Educational Track:
  • Max Pass Registration Required
Product Strategy That Meets the Market From Detached to Density
  • Room: Chula Vista Ballroom 1
This panel brings together architects, builders, developers and land planners to explore the product types set to best meet evolving market conditions and consumer demand—from traditional detached homes to higher-density and build-to-rent communities. The candid conversation examines how to navigate evolving economic factors, key decision points in product selection, ownership structures and jurisdictional pressures. Hear about the risks/opportunities across product types along with cost and funding realities. Learn which floorplans and design trade-offs are being driven by consumers and when density helps (or hurts) development goals. While products may look similar fromBTR and for-sale, success ultimately comes down to careful... Read More
Speaker(s)
Speaker
Barry Long
Managing Principal
Urban Design Associates
Speaker
Bill Ramsey
Principal
KTGY
Speaker
Emily Boyd
Director- Business Strategies
Brookfield Residential Land
Speaker
Grant Syth
Principal
Bridger Land Group
Speaker
Jonathan Boriack
Principal
KTGY
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 2:15 PM - 2:45 PM

3D Printing & Robotic Manufacturing: What’s Real, What’s Next
  • Room: Innovation Stage | PCBC Exhibit Floor
Labor shortages, housing affordability, climate risk, and regulatory pressures are forcing builders to rethink how homes get built. Technologies like 3D-printed concrete and on-site robotic manufacturing promise faster production, reduced labor dependence, and greater control. The question is not what’s possible, but what’s actually viable today. This session combines a real-world case study of California’s first permitted 3D-printed housing community with emerging models for deployable robotic micro-factories producing timber panels on demand. You’ll not only learn about the technologies but also see how these approaches perform against real constraints including code, coordination, labor, insurance, and cost. From execution challenges to production... Read More
Speaker(s)
Speaker
Bill Rectanus
US Growth and Partnerships Lead
Automated Architecture (AUAR)
Speaker
Nan Lin
Principal
4DIFY
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 3:00 PM - 3:30 PM

Digital & Physical Design Centers & Model Homes to Optimize Options Sell-Through
  • Room: Innovation Stage | PCBC Exhibit Floor
Design centers and model homes are no longer standalone experiences—they are critical drivers of buyer decisions, option revenue, and overall performance. Leading builders are rethinking both as integrated digital and physical environments that improve flow, clarify pricing, and build confidence throughout the selection process. Join us to see what top design centers do differently, from team structure and roles to tools, training, and buyer journey design. You’ll also discover how model homes can better demonstrate options, compare base versus upgraded value, and drive attachment revenue. ...
Speaker(s)
Speaker
Jeff Mink
VP of Sales
ECI Software Solutions
Speaker
Melissa Morman
Principal & Founder
Built4F
Speaker
Pat Crowley
VP of Sales & Marketing
Epix Interiors
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 3:15 PM - 4:00 PM

Climate Opportunity: Resilience, Risk & the New Geography of Home
  • Room: Chula Vista Ballroom 1
Nearly half of Americans suffered a climate disaster last year—fires, floods, heat waves, hurricanes—with insured losses topping $100 billion. The consequences are redrawing the map of where Americans move, build and buy. Sun Belt migration is slowing, the Midwest is growing again, and insurers are quietly redlining entire ZIP codes. For California builders, this isn’t a future scenario—it’s current ground truth and reality. Consumers, insurers, and regulators are applying pressure from all sides, a three-legged stool reshaping the market, but also creating a trillion-dollar adaptation opportunity for builders willing to act rather than wait. In this session, PCBC 2026 keynote... Read More
Speaker(s)
Speaker
Greg Lindsay
Educational Track:
  • Max Pass Registration Required
From Discovery to Appointment: Converting the AI-Empowered New Home Shopper
  • Room: White Alder 1-3
AI-powered search is reshaping how buyers begin their shopping process, often narrowing options and forming opinions before they ever reach your website. That shift has major implications for SEO, content strategy, site design and lead capture. But the right lead gen strategy is just the first step. Without a fast, frictionless online sales conversion process, even high-intent inquiries are frequently lost at hello. This session explores how new home builders can close the gap between inquiry and in-person appointment through smarter digital strategy and human connection that meets buyer expectations and builds their confidence. Discover what's working, what's not, and... Read More
Speaker(s)
Speaker
Greg Bray
President and Owner
Blue Tangerine
Speaker
Leah Fellows
National Online Sales Counselor Trainer/Founder
Blue Gypsy Inc.
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 9:30 AM - 10:15 AM

Builder Best Practices for Elevating Construction & Jobsite Productivity
  • Room: Chula Vista Ballroom 1
Improving productivity and efficiency during the build is one of the most powerful ways builders can control cost, protect margins and deliver homes faster. This practical discussion uncovers field-tested practices to elevate construction and jobsite performance. From scheduling discipline and trade partner coordination to labor management, quality assurance and waste reduction, we'll focus on the real operational changes that drive better results. Learn how applying a mindset of continuous improvement can enhance reliability, shorten cycle times and strengthen collaboration across construction teams to create more productive, efficient jobsites....
Speaker(s)
Speaker
J. Bradley Simons
Vice President
Magleby Construction
Educational Track:
  • Max Pass Registration Required
The Sales Reset: Build Trust. Sell Value. Win the Modern Homebuyer.
  • Room: White Alder 1-3
The old model of scripted closing, urgency tactics, and incentive-led selling isn’t just outdated—it’s costing builders trust, margin, and market share. Today’s buyers are more informed, more anxious, and more values-driven than ever, yet many sales processes still rely on pressure, persuasion, and price to move deals forward. In this high-energy session, Cory “Kxng” Charles shows you how to shift from transactional closer to trusted guide in the biggest decision of someone’s life. He’ll unpack what the 2026 homebuyer truly needs from your brand, why incentives aren’t the savior we pretend they are, and how to build identity-driven sales teams... Read More
Speaker(s)
Speaker
Cory Charles
Founder, Chief Identity Officer
The SuperHero Mindset
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 10:30 AM - 11:30 AM

The Housing Market: Trends, Demand & What’s Ahead
    Speaker(s)
    Speaker
    Danielle Hale
    Chief Economist
    Realtor.com
    Educational Track:
    • Max Pass Registration Required

    Wednesday, July 29, 10:40 AM - 11:00 AM

    Expanding Builder Pipelines: Creative Lending Solutions for More Customers
      Don't let financing limitations shrink buyer pools. This session explores how builders can expand homeownership opportunities by offering alternative lending solutions alongside traditional financing. Learn how the nation's #1 retail mortgage lender is serving a broader range of qualified buyers, helping increase conversions, and creating a more resilient sales pipeline through innovative mortgage products and a flexible forward commitment program....
      Speaker(s)
      Speaker
      Pete Fickeisen
      Sales Director, Non-QM
      CrossCountry Mortgage
      Educational Track:
      • Open to Registered Attendees

      Wednesday, July 29, 10:45 AM - 11:30 AM

      Fixing the Most Costly Phase in Your New Home Delivery Process
      • Room: White Alder 1-3
      We've spent decades optimizing land, product and purchasing, yet the sale-to-delivery phase remains a costly blind spot for many builders. Options are offered before operationally validated. Sales takes orders instead of guiding decisions. Selections create installation conflicts. And broken handoffs leave buyers acting as their own messengers between siloed departments. The result: rework, schedule delays, warranty claims and buyer frustration during and after the sale. As tighter markets expose the weakness of this old process, leading builders are taking a page from the custom playbook—treating this phase as a key operational discipline to unlock relationships, efficiency and profitability. In this... Read More
      Speaker(s)
      Speaker
      J. Bradley Simons
      Vice President
      Magleby Construction
      Educational Track:
      • Max Pass Registration Required
      Right-Sizing with Intent: The New Economics of Modern Floor Plan Design
      • Room: Chula Vista Ballroom 1
      Smaller homes aren’t necessarily the goal. Smarter ones are. As buyers hesitate to give up low interest rates, floor plans must work harder to deliver features consumers are willing to pay for and justify their move. This session examines how intentional layout decisions are driving affordability, perceived value, and conversion. From multigenerational options and adaptable flex spaces to storage-forward planning and high-impact indoor–outdoor flow, we’ll explore how architecture can reduce square footage without reducing appeal. Learn how leading builders are rethinking plan libraries, protecting margins through efficient design, and equipping sales teams to tell the story behind the square footage....
      Speaker(s)
      Speaker
      Beth Haynes
      Director of Marketing
      Regal Builders
      Speaker
      Steven Dewan NCARB
      Senior Principal
      Bassenian Lagoni Architects
      Speaker
      Traci Sexton-Hall
      Vice President of Marketing
      TriPointe Homes
      Educational Track:
      • Max Pass Registration Required

      Wednesday, July 29, 11:15 AM - 11:45 AM

      Smarter Data, Smarter Decisions: AI & Analytics That Create Measurable Advantage
      • Room: Innovation Stage | PCBC Exhibit Floor
      In a market defined by uncertainty, rising costs, and shifting buyer demand, better decisions require better data—and faster access to it. Leading builders are moving beyond static reports, expensive consultants and outdated data to combine new tools for extracting external market and buyer intelligence with their own operational data to guide product, pricing, and investment decisions in real time. This session explores how AI is changing how builders gather and validate buyer demand insights—from demographics and search behavior to channel performance—while also showing how to better leverage internal data across cost, market responsiveness, and operational efficiency. Through real-world examples, including... Read More
      Speaker(s)
      Speaker
      Kai Biami
      Strategy Consultant
      Builder Funnel
      Speaker
      Seamus Mulroy
      Director of Data Services
      Constellation HomeBuilder Systems
      Educational Track:
      • Open to Registered Attendees

      Wednesday, July 29, 11:30 AM - 12:00 PM

      Q&A with Chris Thornberg & Danielle Hale
        Speaker(s)
        Moderator
        Ken Perlman
        Principal
        John Burns Real Estate Consulting, LLC
        Speaker
        Christopher Thornberg
        Founder & CEO
        Beacon Economics
        Speaker
        Danielle Hale
        Chief Economist
        Realtor.com
        Educational Track:
        • Max Pass Registration Required

        Wednesday, July 29, 12:00 PM - 12:30 PM

        Partnering with Capital: How and When Builders Should Engage Lenders
          Valere Commercial, part of the CrossCountry Mortgage family of companies, walks builders through a strategic framework for engaging lenders and planning for post-build sales. We’ll cover what lenders need to see upfront and tips for presenting deals that win approval. Learn the right timing to bring lenders into conversations to help secure terms without delaying decisions, plus selection criteria to match lender capabilities to product type and market cadence. We’ll also address sell-through tactics and how partnering with the right lender can move inventory faster and protect project profitability....
          Speaker(s)
          Speaker
          Damien Mercer
          Executive Vice President - Builder Division
          CrossCountry Mortgage
          Speaker
          Joe Marsocci
          SVP, Credit and Product Development
          Valere Commercial
          Educational Track:
          • Max Pass Registration Required

          Wednesday, July 29, 12:30 PM - 12:50 PM

          Digital Design, Purchasing & Production Solutions That Deliver
          • Room: Innovation Stage | PCBC Exhibit Floor
          Where are digital tools actually improving performance across design, estimating, purchasing, and production, and where are they falling short? Builders are experimenting with new workflows, but results vary widely depending on how those tools are implemented and scaled. In this roundtable, hear from digital solutions experts and fellow builders about how they are connecting design to estimating and purchasing, improving bidding and scheduling, and reducing rework across trade coordination....
          Speaker(s)
          Speaker
          Bob Cain
          Industry President
          ECI Software Systems
          Speaker
          Connor Sedam
          Director of Industry Engagement & Strategic Partnerships
          Higharc
          Educational Track:
          • Open to Registered Attendees

          Wednesday, July 29, 12:30 PM - 1:00 PM

          Single-Family Meets Senior Living: A New Housing Paradigm for Aging
            This session will provide detailed information about what a California 6-bed Residential Care Facility for the Elderly (RCFE), otherwise known as Residential Assisted Living, is. The information provided will include how Residential Assisted Living is regulated, the services provided, and the characteristics of residents. We'll uncover how demographics, affordability, and public policy are driving demand for Residential Assisted Living while also examining the supply needed to meet demand.  We’ll explore how California’s favorable “as-of-right” zoning treatment of Residential Assisted Living presents a unique opportunity for newly developed single-family homes to help meet the rapidly growing demand for housing and care among the... Read More
            Speaker(s)
            Speaker
            Angela Kutnerian
            Co-Founder & President
            Wellpointe, Inc.
            Speaker
            George Kutnerian
            Co-Founder & CEO
            Wellpointe, Inc.
            Educational Track:
            • Max Pass Registration Required

            Wednesday, July 29, 12:30 PM - 1:15 PM

            High Performance, Sustainable Construction as a Lever for Affordability
            • Room: Chula Vista Ballroom 1
            Affordability starts with purchase price—but it doesn’t end there. As land, labor, and regulatory pressures rise, forward-thinking builders are using high performance construction as a strategic lever to protect margin and deliver measurable value for buyers. KB Home has shown that when designed for scale, energy efficiency, electrification, and smarter design can reduce operating costs, improve build consistency, mitigate climate and insurance risk, and strengthen buyer confidence, without unnecessary cost premiums. This session explores how performance-driven standards can support attainable pricing while differentiating product in today’s competitive market....
            Speaker(s)
            Speaker
            Jacob Atalla
            VP, Innovation & Sustainability
            KB Home
            Educational Track:
            • Max Pass Registration Required
            Seamless CX: Builders Share What Actually Works in Today's Buyer Journey
            • Room: White Alder 1-3
            While many builders are developing smart strategies and thoughtful marketing, execution along the buyer journey often breaks down once those strategies reach sales teams, communities and real buyer interactions. This moderated discussion brings together senior marketing and customer experience leaders from Brookfield Residential and Tri Pointes Homes to share what is actually working right now to align strategy with on-the-ground execution and offer the experience today's sophisticated buyers expect. Panelists will discuss practical approaches to improving clarity, consistency and confidence across the buyer journey, from first impression through close. Leave with real-world insights you can apply immediately to strengthen alignment... Read More
            Speaker(s)
            Speaker
            Alison Girard
            Director of Marketing
            Brookfield Residential
            Speaker
            Jennifer Stoddard
            Senior Vice President
            Gunn Jerkens
            Speaker
            Maria Salviati
            Vice President of Community Experience
            Tri Pointe Homes
            Educational Track:
            • Max Pass Registration Required

            Wednesday, July 29, 1:00 PM - 1:30 PM

            Implementing AI in Pre-Construction: A Practical Playbook for Builders
            • Room: Innovation Stage | PCBC Exhibit Floor
            Artificial intelligence is flooding into residential construction, but many builders struggle to move from curiosity to real implementation—especially in pre-construction, where accuracy and trust are critical. This session provides a practical, builder-focused playbook for implementing AI into pre-construction workflows without disrupting existing teams or processes. Drawing from real-world experience, the presentation breaks down which tasks benefit most from AI today, where human judgment must remain in control, and how builders can adopt AI incrementally to improve speed, consistency, and confidence. Leave with a clear framework for evaluating AI tools, redesigning workflows, and avoiding common pitfalls that cause most AI initiatives to... Read More
            Speaker(s)
            Speaker
            Paul Wurth
            Founder
            Assembli
            Educational Track:
            • Open to Registered Attendees

            Wednesday, July 29, 1:00 PM - 2:15 PM

            Six Signals: Insights into Land, Capital & What's Coming
              Five rapid-fire expert segments provide ground-level intelligence from the people actively brokering deals, structuring capital, fighting for entitlements, and shaping policy that will determine where and when housing gets built. From national market signals to the hyper-local realities of the West Coast, this is the session that gives you the real picture from respected voices and the insights to act on it.   Bring questions. After the rapid-fire panel, we’ve saved plenty of time for discussion and Q&A....
              Speaker(s)
              Speaker
              Jim Holas
              VP - Architecture
              Rancho Mission Viejo
              Speaker
              Joan Huckabone Mayer
              SVP & Co-General Counsel, California Building Association
              California Building Industry Association (CBIA)
              Speaker
              John Cecilian Jr.
              Co-Founder & CEO
              Cecilian Partners
              Speaker
              Tony Eaton
              President
              Land Advisors Organization
              Speaker
              Troy Wahlberg
              Senior Vice President
              Olympus Housing Capital
              Educational Track:
              • Max Pass Registration Required

              Wednesday, July 29, 1:45 PM - 2:15 PM

              The Next Era of Housing: Real-World Insights into Performance, Resilience & Value
              • Room: Innovation Stage | PCBC Exhibit Floor
              Market forces, policy shifts, and shifting consumer priorities are converging to reshape how and what we build. Resilience, performance, and wellness are no longer niche considerations—they’re reshaping what buyers value and what builders are expected to deliver. But where is the market actually going, and how closely does real-world construction align with shifting demand? This session pairs hot-off-the-press national consumer and market intelligence with ground-level California installation data to offer a clearer picture of what’s real, what’s lagging, and where you should focus investment decisions in 2026 and beyond. We'll explore the latest trends in resilience, electrification, solar, whole-home performance,... Read More
              Speaker(s)
              Speaker
              Peter Casey
              Senior Research Analyst
              ConSol
              Speaker
              Sara Gutterman
              Green Builder Media
              Speaker
              Tom Paine, JD
              Senior Policy Advisor
              Consol
              Educational Track:
              • Open to Registered Attendees

              Wednesday, July 29, 1:45 PM - 2:30 PM

              Design That Adapts: Delivering Buyer Choice at Builder Scale
              • Room: Chula Vista Ballroom 1
              Buyer expectations are constantly evolving, with increasing demand for choice, personalization, and flexibility. At the same time, builders need solutions that remain repeatable, efficient, and profitable, particularly in shifting market conditions. This session explores how structured customization can be built into community planning, home design, and architectural character to deliver meaningful buyer choice without sacrificing operational efficiency. Learn how thoughtful planning strategies can support multiple product types over time and how adaptable home design can accommodate evolving lifestyles through ADUs, multigenerational living, and flex-use spaces. We'll also examine how architectural character can create variety while maintaining a cohesive community identity. From... Read More
              Speaker(s)
              Speaker
              Seth Hart
              Partner
              DTJ Design
              Educational Track:
              • Max Pass Registration Required
              Leadership That Builds: People, Culture & The Next Generation
              • Room: White Alder 1-3
              Finding great people is hard. Keeping them is harder. And leading them effectively in today’s market may be the biggest challenge builders face. Drawing from her 30 years of leadership experience and award-winning culture, Ronda Conger, Vice President of CBH Homes, shares what it really takes to build teams that perform and cultures people want to be part of—from the office to the sales center to the field. She’ll discuss practical approaches to hiring, motivation, accountability, and creating workplaces where people care about the work and each other. Because strong leadership and culture aren’t just “nice to haves”—they drive productivity,... Read More
              Speaker(s)
              Speaker
              Ronda Conger
              Vice President
              CBH Homes
              Educational Track:

                Wednesday, July 29, 2:30 PM - 3:00 PM

                6 Ways to Use AI for Smarter Marketing & Sales
                • Room: Innovation Stage | PCBC Exhibit Floor
                This session explores six practical ways builders can use AI right now (beyond just ChatGPT) to make marketing and sales smarter, faster, and more effective. From creating custom brochures to automating website updates and answering common community questions, see real no-code workflows you can implement without a tech team. Learn how to train AI using your own content—floorplans, community details, and FAQs—so it reflects your business and supports consistent, accurate communication. We’ll also show how AI can enhance, not replace, the human element by handling repetitive parts of the sales process, freeing sales teams to do what they do best:... Read More
                Speaker(s)
                Speaker
                Christopher Brown
                Creative Evangelist
                NEXT New Homes Group
                Speaker
                Jason Rhoads
                CEO & Owner
                Rhoads Creative
                Educational Track:
                • Open to Registered Attendees