Tuning the Brain for Creativity and Innovation
- Room: Keynote Ballroom, ACC North, 2nd Level
Thursday, June 12, 2025: 9:00 AM - 10:00 AM
Speaker(s)
Description
At last year’s PCBC, cognitive neuroscientist Sahar Yousef rocked our minds—and tamed our phones—with her keynote on the science of optimizing productivity and performance. This year, back by popular demand, she’ll share all new research findings on creativity and innovation—and how to unlock them in yourself and your company. In addition to teaching MBA courses at UC Berkeley’s Haas School of Business, Dr. Yousef runs the Becoming Superhuman Lab, where she helps executive teams get their most important work done, in less time, with less stress.
Interest