The AI Advantage: How Machine Learning is Revolutionizing New Home Search and Discovery
- Room: Innovation Stage, 2nd Floor, ACC North
Thursday, June 12, 2025: 11:20 AM - 11:40 AM
Speaker(s)
Description
The traditional MLS-based search model is failing new construction, burying builder inventory beneath resale listings and creating friction in the buyer journey. As AI reshapes how consumers discover products online, builders need to understand how to position their digital presence for this technological shift. This data-driven presentation examines how AI is transforming home search behavior and builder marketing strategies. Using real-world case studies from both inside and outside the industry, we'll explore how builders can structure their digital presence to maximize visibility in an AI-first world.
Interest