How to Use Texting, Instagram Reels, and Immersive Video to Sell Homes

  • Room: ACC North, 200 Level, Room 253AB
Thursday, May 25, 2023: 3:00 PM - 3:45 PM


Bradley Davis
Marketing Director
Woodbridge Pacific Group
John Gilbert
Community Sales Manager
Brandywine Homes
Kelly Borgen
Get Community
Vanessa Linn
Vice President, Sales and Marketing
Shea Homes San Diego


This session has been created for both marketing and sales professionals who want to gain a better understanding of how to implement digital storytelling that leads to sales. 2022’s digital marketing trends taught us to focus more on personalized messages, immersive experiences, and entertainment through short-form video. The big trends in 2023 are only building on these themes. How is short-form video evolving? Why is immersive storytelling so powerful? How can employee-generated content sell our homes? This session will answer these questions with real success stories from both a marketing and sales perspective.

Learning Objectives

This session will bring together 3 homebuilders who have found success in making sales through various
underutilized digital marketing tactics. Using personalized messaging over text, employee-generated
content on Instagram Reels, and immersive video, these homebuilders were able to dive deeply into each of
these mediums to discover what resonates with their homeshoppers, ultimately converting them to buyers.