Market Proof Marketing: The Coming Disruptions You Should Embrace… Or Ignore

  • Room: ACC North, 200 Level, Room 256
Thursday, May 25, 2023: 1:00 PM - 1:45 PM


Kevin Oakley
Managing Partner
Do You Convert
Linnea Chapman
Corporate Vice President of Marketing
Trumark Homes


What made you successful in past markets won't necessarily work in the new one. It sounds obvious, but the work of rethinking market and consumer needs - and where to focus your efforts and resources - is challenging and exhausting. Discover how the Market Proof Algorithm™ can reliably help you analyze your data to identify the true root causes preventing higher sales results, and how to address them. With this newfound clarity, master the art of navigating industry and market disruptions, differentiating between mere distractions and high-potential opportunities. Learn why Kevin believes the "Uberization" of new home sales is starting to take place and how it will lead us somewhere very different than how builders are currently structured. Finally, amidst all the talk of change and innovation on the horizon, uncover the top three things builders and developers should be radically focused on right now in a competitive market.