The Desire for Human-Scaled Experiences

  • Room: ACC North, 200 Level, Room 256
Wednesday, May 24, 2023: 1:00 PM - 1:45 PM


Single Presenter
J. Walker Smith
Chief Knowledge Officer


No one peers into the hearts and minds of American consumers quite like J. Walker Smith, described by Fortune as “one of America's leading analysts on consumer trends.” Always one of the most in-demand speakers at PCBC, Walker will share new insights—drawn from Kantar’s deep well of qualitative research—into people’s attitudes about and desires for home and community. At the heart of it all is a yearning for “human-scaled” experiences—a fusion of digital and analog life that is deeply rooted in social, personal, authentic connection.