Showing Up Online: How to Build an Authentic Digital Presence

Description

Whether you’re building your personal brand or managing a global company, social media is essential. As Global Head of Creator Marketing at TikTok, Kudzi Chikumbu provides audiences with a crash course in how to show up digitally—and the perils of doing it wrong. From expanding your customer case…to building a network…to self-expression, he’ll explore the limitless potential of the full digital landscape. In this stirring talk, Kudzi will share how how diversity leads to creativity and explore the power that comes from bringing together different perspectives to achieve success. You’ll gain insight into: How and where to start telling your story; How to stand out with all the noise and connect with an audience; How to fix it when things go wrong; And the often-missed secret to success when building a brand online.