Proactive Design for Market Conditions

  • Room: ACC North, 200 Level, Room 256
Thursday, May 25, 2023: 2:00 PM - 2:45 PM



Deana Vidal
Senior Manager, Trend Consulting
John Burns Real Estate Consulting, LLC
Scott Davis
Division President
Trumark Homes Colorado
William Ramsey
Principal, AIA, NCARB, LEED AP


A new economic backdrop of higher-for-longer interest rates and tighter credit conditions can mean a mid-stream recalibration to price more customers in while you take input costs down. Square footage, spec and finish levels, construction process simplification, it’s all an opportunity area, and so too are program pivots to build-to-rent as a viable option. Our session’s speakers will hit on all cylinders: the data, the ideas, and the construction know-how to execute successfully as you reset your offering for staying power.

Learning Objectives

1. Identify what insights/analytics to leverage when evaluating your development
2. Acquire knowledge on how to translate insights into design solutions
3. Gain insights on solutions for simplifying construction and adjusting specification levels.
4. Learn how to approach redesigning mid-development process to respond to shifts in the market