Differentiators in a Challenging Market: How Consumer Insights Sell Homes

  • Room: ACC North, 200 Level, Room 261
Thursday, May 25, 2023: 10:00 AM - 10:45 AM



Alison Girard
Director of Marketing
Brookfield Residential
Angela Harris
Principal & Creative Director
TRIO Design
Jenni Nichols
Vice President, DesignLens
John Burns Real Estate Consulting


The more you know your consumer, the more you know how to connect with them. Putting the consumer front and center from the start of a new collection or community is what will attract buyers or renters and inspire them to move. Delve into what this potential buyer wants in a home and community plus what channels are they use and how can you reach them. Consider how and when they desire to connect to builders and developers about their future home. Understanding your target consumer will set you apart in a crowded market. This session will help explore consumer needs and offer tips on how to apply this new knowledge while designing, merchandising, or selling homes.

Learning Objectives

1. Gain insight into a consumer-centric way to think about designing and selling homes
2. Delve into what consumers want and how to utilize it to your advantage
3. Acquire tips on how to apply consumer research to design, merchandizing, and sales
4. Explore new ways to connect to your potential buyers from how to initially meet them to how to let the relationship evolve as they continue their homebuying journey