SmartTouch® Interactive  

4833 Spicewood Springs Rd. Ste 102
Austin,  TX  78759

United States
512-582-5900
http://www.smarttouchinteractive.com
  • Booth: 2269

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs, a lead nurturing CRM/Marketing Automation platform, SmartTouch® NexGen, and a homebuyer geofencing solution, SmartTouch® Geo. Backed by 30 years of experience serving hundreds of clients, SmartTouch® sets a new standard for real estate marketing and is the single solution for strategy, CRM, and Marketing Automation in one marketing partner.


 Press Releases

  • The Company’s New Geofence Platform, SmartTouch® Geo, will be a Game Changer for Real Estate Marketing

    Austin, TX – April 24, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company, today announced the launch of a new platform they’ve been piloting and will now be exhibiting at the Digital Transformation Summit in Austin this week. The platform, SmartTouch® Geo, is breakthrough geofencing technology built specifically for home builders and residential developers.

    Using geofences to capture “in-market” buyers, builders and developers can now target buyers at competitor model homes, apartment complexes, sales offices, events, and more; deliver ads straight to the smartphone in a buyer’s pocket while they shop; and track buyers back to a set “conversion zone,” the builder or developer’s own model. SmartTouch® Geo is the next step in smart real estate marketing with an unprecedented low cost per tour averaging at about $50. How it works:

    • Target Locations & Events Where Homebuyers Gather
    • Capture Homebuyers from These Target Zones
    • SmartTouch® Geo Delivers Your Ad
    • Track Visitors That Walk Through a Conversion Zones
    • Increase Model Home Traffic

    “Geofencing and geotargeting have been around for a while now. We certainly didn’t create geofences. We’re just helping builders and residential developers use them the right way to target bottom-of-the-funnel ‘in-market’ buyers already in the touring stage with a simple but effective platform,” said Robert Cowes, President and Co-Founder of SmartTouch® Interactive.

    Depending on the price point and target demographic a homebuyer can take from 3-12 months to decide on which home they want to buy. Strategies and tactics like email marketing, SEM, and social, help builders stay top of mind during the buyer life cycle, but SmartTouch® Geo can capture a buyer in the moment and influence a buyer’s decision to tour in seconds.

    “The SmartTouch® Geo solution is one of the most compelling pieces of technology we have available in our homebuilder marketing toolkit. We’ve launched a few geofencing campaigns for our Houston communities and are seeing significant results with homebuyer visits to our model homes and an overall lower cost per tour,” said Jack Bombach, Houston Division President, Saratoga Homes.

    About SmartTouch® Geo

    SmartTouch® Geo allows home builders and residential developers to target, advertise to, and track home shoppers in real-time using the device they take with them everywhere – their smartphone. The platform leverages cutting-edge geofencing technology to specify target zones (such as competitor model homes, apartment complexes, and sales offices), push ads straight to a captured shopper’s mobile device, and track the shopper back to a builder or developer’s own model. SmartTouch® Geo is location-based marketing with a tangible ROI that puts data to model home traffic and captures more qualified, bottom-of-the-funnel shoppers already in-market and ready to tour.

    About SmartTouch® Interactive

    SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com

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    Press Contact:

    Rebecca Eddleman

    reddleman@smarttouchinteractive.com

    512-582-5900

  • HBA of Greater Austin Presents Reals Estate Marketing Agency with Sales and Marketing Excellence (MAX) Awards for Their Lead Generating Campaigns

    Austin, TX – April 17, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company, today announced their participation in the HBA of Greater Austin’s MAX Awards 2018 Gala and the four awards they took home.

    Hosted by the HBA’s Sales and Marketing Council, MAX Awards is a prestigious and annual event awarding the sales and marketing excellence of Builder, Developer, and Associate members in the Austin area for the previous year. SmartTouch® Interactive is an award-winning real estate marketing agency who has won 26 MAX Awards since 2012. The Grand MAX Associate was just introduced during last year’s ceremony and is awarded to an Associate team based on a point system calculating their overall number of finalist submissions and winning campaigns. SmartTouch® Interactive was honored with the inaugural Grand MAX in 2017 and took home this year’s Grand MAX as well. The agency’s Overall Ad Campaign awards were presented to them for their cohesive storytelling and ad messaging across email, organic and paid social, display and remarketing ads, and print.

    The Saratoga Homes “There’s More Inside” campaign was developed as a cross-platform campaign that would hit the hearts of the target demographic: first-time homebuyers and move-up buyers. The symbolic keyhole used in the campaign gives buyers a peek of an ideal lifestyle and communicates the concept of getting more inside your home for an affordable price. Deborah Magnuson, Principal and Matt Carlsen, Creative Lead of White Hat Agency helped SmartTouch® develop the concept that SmartTouch® then published across all digital channels as Saratoga’s predominant ad campaign.

    “Every year we compete against ourselves to do better than the last and offer home builder and residential developers new and cutting-edge solutions to connect them with their target buyer. ‘There’s More Inside’ was the first major ad campaign Saratoga Homes ran in Central Texas and creating a concept that resonates with a particular buyer and helps them find the home of their dreams is why we do what we do,” said Robert Cowes, President and Co-Founder of SmartTouch® Interactive.

    The company’s own winning overall ad campaign promoted an encore presentation via a webinar on the best practices for creative elements in marketing promos and largely focused on educating builders and developers on creative tactics that can impact their lead gen and conversions. The award-winning creative and other lead generating campaigns like the ones discussed in Which Worked Best can be found on the SmartTouch® Interactive blog and website.

    About SmartTouch® Interactive

    SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com

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    Press Contact:

    Rebecca Eddleman

    reddleman@smarttouchinteractive.com

    512-582-5900

  • In conjunction with HotOn! Homes, SmartTouch® Helps Prominent Texas Developer Build Up Their Online Presence


    Austin, TX –  Jan 10, 2018 – SmartTouch® Interactive, an interactive real estate marketing agencyreal estate marketing automation, and home builder lead nurturing CRM solution company, today announced the completion of seven websites produced throughout 2017 for Centurion American Development Group, a company who has developed over 25,000 single-family lots in dozens of North Texas communities since 1990.

    The seven website project included four full websites where SmartTouch® developed the content, design, and lead gen strategy for the site; one website rebuild where SmartTouch® handled the migration of content to a more interactive and user-friendly design for a better and more efficient experience; and two microsites specifically designed for lead generation on a single page site that is easy for buyers to navigate and effectively grows the development’s interest list.

    Website Projects

    Website Rebuild

    Microsites:


    “Each website we created for Centurion American Development Group’s single-family development projects needed to do three things: grow an interest list, push interested buyers to the builders’ websites, and essentially create a brand and voice for the development if it wasn’t 
    rebuild site,” said Robert Cowes, President and Co-founder of SmartTouch® Interactive.
     

    SmartTouch® Interactive was brought on to the project by HotOn! Homes, a recognized television brand and real estate marketing authority. The two companies have a long-standing relationship and have partnered on many lead generation marketing programs for home builders and residential developers.

    About SmartTouch® Interactive

    SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com

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    Press Contact:

    Rebecca Eddleman

    reddleman@smarttouchinteractive.com

    512-582-5900

  • Central Texas Developers Choose NexGen to Manage Their Builder Co-Op Marketing Programs and Integrate Sales & Marketing

    Austin, TX –  Jan 18, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, today announced that five residential developer clients have chosen SmartTouch® as their real estate marketing automation and home builder lead nurturing CRM solution.

    • Northgate Ranch, a master-planned community in Liberty Hill, Texas, with 1-acre homesites.
    • Deerbrooke, a master-planned community in Leander, Texas.
    • Veramendi, a Texas Hill Country master-planned residential and mixed-use community located in New Braunfels, Texas.
    • JB Cumby Construction, building luxury condos at 1010 W 10 in Downtown Austin.
    • 7 Creeks Ranch, a ranch community located in Burnet, Texas, with 5-35 acre tracts. 

    Veramendi, Northgate Ranch, and Deerbrooke signed up to use NexGen to manage their builder co-op marketing programs. With developments like these, there are often multiple builders included in the project that contribute to co-op marketing programs. NexGen is a solution that enables developers to aggregate leads from digital marketing investments and distribute them in real-time. The platform also facilitates the creation and automatic delivery of lead nurturing emails, event-based emails, website visit alerts, and text blasts. While providing co-op accountable marketing, NexGen also creates accountability and transparency through custom reporting.

    JB Cumby Construction and 7 Creeks Ranch are using NexGen to manage Sales engagement through the CRM – such as easy follow up with leads, making notes, and moving their prospects through the sales process all within the platform - as well as harnessing the marketing automation component of NexGen by utilizing the SmartTouch®’s lead generation agency services. In these scenarios, the platform is used to integrate Sales and Marketing.

    “The marketplace is continuing to embrace investment in marketing technology solutions, such as SmartTouch® Interactive, to manage marketing and sales engagement with solutions that also provide them with features that generate competitive advantages like automation of sales touches and follow-up as well as accountability for every dollar spent. The addition of these five developers this past month is a testament to our continued ambition in bringing cutting-edge technology to the residential new home building and development market,” said Robert Cowes, President and Co-founder, SmartTouch® Interactive.

    About SmartTouch® Interactive

    SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com

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    Press Contact:

    Rebecca Eddleman

    reddleman@smarttouchinteractive.com

    512-582-5900

  • Award-Winning, Full-Service Digital Marketing Agency Provides Custom Marketing Strategies to Premier Residential, Mixed-Use, and Luxury Condo Developers in Texas

    Austin, TX –  Jan 24, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation, and home builder lead nurturing CRM solution company, today announced the launch of custom lead generation programs for 5 developer clients:

    • Blackburn Communities, currently building new homes in Central Texas and developing a major master-planned community in Oxford, Mississippi,
    • Novak Brothers, building custom homes in Georgetown and Dripping Springs and Texas Brownstones™ in Georgetown,
    • Veramendi, a new master-planned community located in the beautiful Texas Hill County of New Braunfels, Texas,
    • 7 Creeks Ranch, offering 5-35 acre ranch tracts in Burnet, Texas,
    • and JB Cumby Construction, building luxury condos at 1010 W. 10 in Downtown Austin.

    Backed by over 30 years of combined experience in the real estate industry, SmartTouch® is a go-to real estate marketing agency with a 95% client base of single-family home builders and residential developers. Every marketing program the company puts together is specifically tailored for that client’s product, location, or development – similar to how semi-custom and custom builders tailor homes for their buyers.

    “We know what home builders and developers need in order to get their homes and product in front of potential buyers, which is really the overall goal for these types of comprehensive lead generation programs: to connect builders and developers with buyers looking for their first home, a move-up, a luxury condo, or acres of land they can build their own custom home on,” said Robert Cowes, President & Co-Founder, SmartTouch® Interactive.

    SmartTouch® offers a suite of services depending on a client’s needs - from search and display to remarketing, social, website development, SEO, digital and print media buys, email campaigns, branding, collateral, signage, cutting-edge geo-fencing technology specifically designed for the real estate industry by Homebuilder Proximity, and their own lead nurturing/marketing automation software, NexGen.

    “Whether a client is launching a brand new community, is trying to push their inventory homes, or are looking for an agency to help them rebrand, our team is made up of talented individuals to help them reach these goals, and we’re proud to also offer a software that supplements our marketing services and integrates Sales so we can provide a single solution for builders and developers,” said Cowes.

    SmartTouch® Interactive has over 35 industry awards presented to them since the founding of the company in 2010 for their ability to produce award-winning creative while also providing accountable lead generation and nurturing marketing programs that get results.

    “After meeting with SmartTouch® and reviewing their portfolio of past projects and successful campaigns, we felt confident in their ability to elevate our brand with creative output and a turnkey, accountable lead gen strategy,” said Jim Boushka, Developer of 7 Creeks Ranch.

    About SmartTouch® Interactive

    SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com

    ###

    Press Contact:

    Rebecca Eddleman

    reddleman@smarttouchinteractive.com

    512-582-5900


 Products

  • SmartTouch® Geo
    SmartTouch® Geo is cutting-edge geofencing technology with a tangible ROI that puts data to model home tours....

  • SmartTouch® Geo allows home builders and residential developers to target, advertise to, and track home shoppers in real-time using the device they take with them everywhere – their smartphone. The platform leverages cutting-edge geofencing technology to specify target zones (such as competitor model homes, apartment complexes, and sales offices), push ads straight to a captured shopper’s mobile device, and track the shopper back to a builder or developer’s own model. SmartTouch® Geo is location-based marketing with a tangible ROI that puts data to model home traffic and captures more qualified, bottom-of-the-funnel shoppers already in-market and ready to tour.

    How it Works:

    1. Target Locations & Events Where Home Buyers Gather

    2. Capture Home Buyers From These Target Zones

    3. SmartTouch® Geo Delivers Your Ad

    4. Track Visitors That Walk Through Your Conversion Zones

    5. Get More Tours for as Low as $20 Per Unit of Traffic!

  • SmartTouch® NexGen
    SmartTouch® NexGen is a lead-nurturing, CRM/Marketing Automation platform designed by real estate marketers for real estate marketers. It combines a robust sales CRM with innovative marketing automation so you can sell more with less effort....

  • SmartTouch® NexGen is a lead-nurturing, CRM/Marketing Automation platform designed by real estate marketers for real estate marketers. It combines a robust sales CRM with innovative marketing automation so you can sell more with less effort. 

    NexGen’s central database puts everything in one place and allows for time-saving marketing automation and in-depth sales tracking that can track where a lead is in the buying process, help your sales team focus on the right leads at the right time, with the right message, and help you better understand your marketing ROI.

    _______________________________________________

    Marketing Automation Features:

    1. Lead Capture (Registrations, Surveys, Forms, Smart Adaptors)
    2. User Defined Lead Notifications with Email and Text Alerts
    3. Dynamic Lead Scoring Contribution from Opens and Clicks
    4. One-Click Preference Updates for Auto Re-Engagement
    5. List Segmentation for Dynamic Workflow Triggering
    6. Automated Email Series or Drip Campaigns
    7. Standard & Custom Reports
    8. Automated UTM Tracking for Google Analytics
    9. Smart Web Visit Tracking with Automated Follow-Up and Notifications
    10. Facebook Ads Lead Get Adapter and Workflows

    Email Marketing Features:

    1. Pre-Designed Content and Layouts for Campaigns and Email Creation
    2. Campaign Dashboard with Analytics and Engagement Insight
    3. Active Contacts Segmentation for Improved Deliverability
    4. Comprehensive Click Rate Reporting
    5. Email Validation
    6. On-Behalf-Of Sending Capabilities
    7. List Segmentation for Targeted Campaign Sends
    8. Smart List Cleaning for Quality and Improved Deliverability
    9. Email Previews Powered by Litmus®
    10. Integrated Spam Testing

    CRM Features

    1. Graphical Dashboard with Real-Time Updates and Drill-Down Reporting
    2. Notification Center with Alerts for Reminders and Other CRM Tasks
    3. Smart Alerts to Sales for Buyer Engagement with Automated Follow-Up
    4. On-Behalf-Of Actions, Tours & Reminders to Track Sales Activities and Traffic
    5. Configurable Dropdown Options, Custom Tabs & Fields
    6. Broadcast Text Messaging to ‘Ok to Text’ Lists
    7. Send 1-to-1 Email Using Pre-Designed Sales Templates
    8. Lead Scoring for Dynamic Updates to Contacts and Hot List
    9. Advanced Real Estate Reports Using Advanced and Saved Searches
    10. Social Profile Sync