PCBC Presents: Re-Think Conference

June 27 & 28 | San Francisco, CA

About the Conference
PCBC’s main conference is now Re-Think—two days of inspiring ideas and provocative perspectives on residential design, marketing and organizational leadership.

Each morning gives you the big picture on trends and forces that are shaping our economy, our businesses and our lifestyles. Topics are cross-disciplinary and experienced together in a general session format, artfully synthesized by an expert moderator.

The afternoons are the practical application, with subject-specific breakouts led by the industry’s best and brightest practitioners. Covering design, marketing and business management (and sometimes a blend of all three), these sessions will connect you to best practices and innovative new approaches in residential development.

PCBC PassportPCBC Passport registration required.
Includes access for two-days on the exhibit floor, "Open-to-All" Education, and the General Session Keynotes.


Wednesday, June 27

General Session Esplanade Ballroom

10:00 AM - 10:15 AM
The Way Things Are
Tim Sullivan, Managing Principal, Meyers Research

10:15 AM - 10:45 AM
The Innovator’s DNA
Teri Slavik-Tsuyuki, Founder, tst ink.
Tim Sullivan, Managing Principal, Meyers Research

10:45 AM - 11:15 AM
Becoming a Rapid Learner...and the Happiness of Pursuit
Max Deutsch, Founder, Openmind

11:15 AM - 11:45 AM
Creating Great Choices: A Leader's Guide to integrative Thinking
Jennifer Riel, Managing Director, Knowledge Infrastructure Project, Rotman School of Management, University of Toronto

11:45 AM - 12:00 PM
The Way Things Might Be
Tim Sullivan, Managing Principal, Meyers Research

Moscone South, Level 3

1:30 PM - 2:30 PM
Designing Through the Eyes of a Child
Rick Aiken, Senior Principal - Urban Studio, WHA

Using Drones and Virtual Reality to Improve Development, Design, Marketing & Sales
Adrian Foley, President & COO, Brookfield Residential
Eric Zuziak, Partner / President, JZMK Partners
Patrick Fuscoe, CEO, Fuscoe Engineering
Moderator: Steve Ormonde, Co-Founder, Focus 360

Why Diverse Teams Outperform the Competition
Suzanne Arkle, President & CEO, ZANN
Tasha Jones, Director of Marketing, Forest City Stapleton
Teri Slavik-Tsuyuki, Founder and Principal, TST Ink.

3:00 PM - 4:00 PM
Evolving the Single Family Home into a Dwelling
Alaina Money, Division President, Garman Homes
Angela Harris, Principal & Creative Director, Trio Environments
Jenni Lantz, Manager, DesignLens, John Burns Real Estate Consulting, LLC
Moderator: Donald Ruthroff, Principal - Senior Architect, Dahlin Group Architecture Planning

Next Generation Leaders – And How They Got There
Nicole Burdette, Senior Vice President, Business Strategies, Brookfield Residential, Southern California
Nicole Murray, Vice President Operations, Taylor Morrison
Moderator: Rick Palacios Jr, Senior VP, Director of Research, John Burns Real Estate Consulting

Thursday, June 28

General Session Esplanade Ballroom

10:00 AM - 10:20 AM
The Perennial Millennial
Ali Wolf, Director, Economic Research, Meyers Research LLC

10:20 AM - 10:40 AM
Reimagining Human Scale: The Priority of Relationships in the Future of Consumption
J. Walker Smith, Executive Chairman, Kantar Consulting

10:40 AM - 11:00 AM
Rethinking the Customer Experience with Journey Mapping
Jimmy Diffee, Co-founder, The Bokka Group

11:00 AM - 11:20 AM
Meaningfully Different: A Builder Reinvention Story
Alaina Money, Partner, Best Work

11:30 AM - 12:00 PM
Tying It All Together: An Interactive Conversation
Ali Wolf, Director, Economic Research, Meyers Research LLC
J. Walker Smith, Executive Chairman, Kantar Consulting
Jimmy Diffee, Co-founder, The Bokka Group
Alaina Money, Partner, Best Work
Moderator: Teri Slavik-Tsuyuki, Founder and Principal, TST Ink.

Moscone South, Levels 2 & 3

1:30 PM - 2:15 PM
Disruption: Retail Realities in the Age of Amazon
Garrick Brown, National Retail Research Director, Cushman & Wakefield

Homebuilding in the Year 2030 - Preparing for the Future, Today
Jimmy Diffee, Co-founder, The Bokka Group
Will Duderstadt, Marketing and Development Manager of Web Platforms, M/I Homes, Inc.

Responsive Design: The Value of Information + Innovation
Ken Perlman, Principal, John Burns Real Estate Consulting
Steven Dewan, Senior Principal, Bassenian Lagoni
Tom Redwitz, COO, The New Home Company
Moderator: Jeff LaFetra, AIA, President, Bassenian Lagoni

2:30 PM - 3:15 PM
A 20:20 View on Today’s Product Design
Mollie Carmichael, Principal, Meyers Research
Nick Lehnert, Executive Director, Design Strategies, KTGY Architecture + Planning

Using Virtual & Augmented Reality to Engage Prospective Buyers
Christopher Brown, Principal, NEXT New Homes Group/NEXT Crafted Inc.

Search Education & Events

PCBC PassportPCBC Passport registration required. Includes access for two-days on the exhibit floor, "Open-to-All" Education, and the General Session Keynotes.