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PCBC, CBIA and LBA
Photo Gallery
FAQs
Contact Us
Exhibiting
Become an Exhibitor
2023 Exhibitor List
National Buyers Circle
Key Buyers Club
Attending
Attending PCBC
Leader-to-Leader Forum
Gold Nugget Awards
CHF Hall of Fame
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Outdoor Displays
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J. Walker Smith
Chief Knowledge Officer
Kantar
Profile
Walker has been described by Fortune as "one of America’s leading analysts on consumer trends." He is co-author of four highly regarded books, a Marketing News columnist, a weekly video blogger, and a former public radio commentator. He is the 2020 recipient of the AMA’s Charles Coolidge Parlin Award for outstanding contributions to the field of market research. He is a 2012 inductee into the N.C. Journalism and Media Hall of Fame. In 2014 and 2015, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.
Sessions
The Desire for Human-Scaled Experiences
Parsing the Data: A Deeper Dive into Consumer Research
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