The Neuroaesthetics of Design and Why It Matters Now More Than Ever

  • Room: ACC North, 200 Level, Room 253AB
Thursday, May 25, 2023: 1:00 PM - 1:45 PM



Angela Harris
Principal & Creative Director
TRIO Design
Mike Peterson
Visionary Design Marketing
Natalie Ricci
Interior Architectural Design M.F.A candidate
Savannah College of Art and Design


Design thinking, an iterative process in which you seek to understand your users, redefine problems and create innovative solutions, may be considered one of the best ways to create new value in the economy today to adapt to changing consumer demographics, sophistication, priorities, and preferences. Explore how thinking like a “user experience scientist” aligns design as a strategy to discover what is most valuable to your homebuyers as they interact with their physical, psychological, economic, social, and virtual environments. Using a four-step approach of discovery, definition, developing, and delivering design strategy, this discussion between architect, designer, builder, and scholar leads you straight to the consumer’s heart by communicating to their values. If design is our way of communicating to users, data is our way of listening.

Learning Objectives

1. Explore how architecture and design deeply affect our physical and mental wellbeing.
2. Understand why creating happy environments is vital to a thriving community.
3. How to create these healthy environments.