People are pivoting. Indoor and outdoor, livability has taken on new meaning and form. A new set of rules governed by higher-longer interest rates are now shifting what people want, need, and will pay for, as well as what they’ll value timelessly in their home and neighborhood. In this session, our panel of masterplan all-stars will glimpse around the next corner, track the evidence – and together with you – reimagine what planning, design, features, and programming ideas will put you on track to shape the future of placemaking....

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For years, architects have been given a program by the client, designed a project, and then been told it costs too much to build. What if, rather than value-engineering homes after the fact, we integrated it into the process from the beginning through collaborative design, purchasing and construction? Done well, the result is designs that are attractive, approvable, AND meet the builder's cost target. This panel will explore: the importance of communication and collaboration in creating great design; tips for creating a collaborative environment from the start; design solutions that look good and don’t break the bank; and effective ways... Read More

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Market conditions are rapidly changing, and builders need the very latest research to design and construct homes that meet the needs of today’s homebuyers. Drawing upon COGNITION Smart Data market intelligence, Green Builder Media’s CEO will present key sustainability initiatives and how they’re influencing consumer preferences, purchase drivers, and behavioral patterns. Future-proof your business by staying ahead of trends—emerging and present-day—in net zero, electrification, healthy homes, water conservation, solar, connected living, resiliency, and how housing market patterns (and homeownership itself) are changing as a result....

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With the "end" of the pandemic, the expected return to "normal" has been anything but. Responding to challenging conditions that include economic, environmental, supply chain, new code and upgraded sustainable design changes can be tough. But we are not going to whine about it: Let's figure out how we are going to take on the challenges and build a smarter future through innovative design concepts, new programming ideas and construction techniques. Our panel of different viewpoints in the industry will showcase creative ideas for more affordable housing solutions that can help cities meet their requirements, will share density alternatives to... Read More

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Team members and partners in our workplaces and job sites make up the lifeline to customer value creation and success. This session will crystallize what commitment to employee value creation means, and how it bears directly on business profitability and growth. Becoming a “best place to work” or a “builder of choice” or a “most trusted partner” means looking through a new lens at how each member engages with a team’s purpose and in turn gains a feeling of value even as he, she, they devote effort, talent, and discipline up front. It’s an inside job, and this session will... Read More

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When do two real estate pain-points collide and add up to bigtime opportunity? (1) The future-of-work arrives ahead of schedule, disrupting commercial real estate. (2) An undersupply of homes of all types plagues almost every market. Solutions to adapt offices and retail to residences – economically, sustainably, and aesthetically – emerge as a latter-2020s real estate Manifest Destiny. Learn the essentials – product design, engineering, automation, project management, and construction – from a master planner and a reality-checked world-class use case. Apply epic and replicable learnings to your own adaptive reuse project opportunities....

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Single-family density is always a challenge, but well-crafted plans and community design can yield highly desirable solutions to lifestyle wants and affordability needs. This session will explore the case study of NUVO Parkside, a stylish neighborhood aimed at entry-level/first-time buyers, with careful attention to compact design, walkability and density with dignity. The project team will share their assumptions going in, which ones were right, which ones were wrong, and what they learned along the way. While maintaining all the amenities and design of high-end development, NUVO Parkside shows how the combination of dense housing with smaller footprints can work with... Read More

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The more you know your consumer, the more you know how to connect with them. Putting the consumer front and center from the start of a new collection or community is what will attract buyers or renters and inspire them to move. Delve into what this potential buyer wants in a home and community plus what channels are they use and how can you reach them. Consider how and when they desire to connect to builders and developers about their future home. Understanding your target consumer will set you apart in a crowded market. This session will help explore consumer... Read More

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Homebuilding’s No. 1 echo-chamber challenge, and the most-often-identified risk among the industry sector’s small, medium, and enterprise-level businesses, is building’s “frontline worker cliff.” Still, there are proven solutions to slowly turn the tide of losses to construction talent ranks, and this session will put those tactics into a light individual firms and their partners can begin applying immediately in the field. Addressing head-on a prevailing belief in construction talent ranks that jobs are dead-ends, with little to no opportunity to advance in a career or as an entrepreneur, this interactive work-group will focus on all the ways best practices organizations... Read More

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Today’s volatile market is ever shifting, impacting both the math and psychology of your potential buyers. It’s no time to get caught short on the data you need to position yourself for them the moment they’re ready. In the spring of 2023, Wick Marketing will field a quantitative research study of hundreds of prospective homebuyers across the US, as well as buyers who have purchased since May 2022. Goal: Understand, with statistically significant data, the attitudes and perceptions of homebuyers around choosing a builder and purchasing a new home in today’s marketplace. In this session, you can be among the... Read More

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R&D, a lifeline of business resilience and customer-centered new product development, gets billions in investment from top consumer brands, healthcare leaders, and industrial innovators. This diamond mine of opportunity goes entirely untapped in homebuilding and residential development common practice. However, without breaking the budget, you can give your team both a competitive advantage and a path to business resiliency and sustainable success with a modest R&D commitment. This session’s thought and practice leaders will unpack insight data and discovery solutions proven to bring what consumers value most to light, while removing friction and uncertainty from your home and community design,... Read More

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We will discuss adopting an iterative process where the Land Owner/and/or Developer can evaluate existing and evolving data leading to an improved land development program. We will be basing our discussion on a real land development program. We will prepare 8 to 10 slides to support the discussion. Market Research will identify a range of products acceptable in the marketplace by researching home pricing, absorption and a preferred amenity package. This information will be provided to the land planner who will develop a conceptual land plan. The financial analyst will estimate all development costs. From this information, Land Residual cash... Read More

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Design thinking, an iterative process in which you seek to understand your users, redefine problems and create innovative solutions, may be considered one of the best ways to create new value in the economy today to adapt to changing consumer demographics, sophistication, priorities, and preferences. Explore how thinking like a “user experience scientist” aligns design as a strategy to discover what is most valuable to your homebuyers as they interact with their physical, psychological, economic, social, and virtual environments. Using a four-step approach of discovery, definition, developing, and delivering design strategy, this discussion between architect, designer, builder, and scholar leads... Read More

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California Senate Bills 721 and 326 add new construction standards for apartment and condo builders—not to mention cost, liability and risk factors—and failure to prepare for them may result in significant financial and legal consequences. Stemming from the Berkeley deck collapse, these bills require inspections of elevated elements to prevent future failures and risk of injury. Beyond that, they give plaintiff attorneys unprecedented access to the buildings you’ve constructed, opening you to new legal risk. This critical session will help you understand changes to the building code, what types of multifamily construction require the inspections, how to adapt your current... Read More

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A new economic backdrop of higher-for-longer interest rates and tighter credit conditions can mean a mid-stream recalibration to price more customers in while you take input costs down. Square footage, spec and finish levels, construction process simplification, it’s all an opportunity area, and so too are program pivots to build-to-rent as a viable option. Our session’s speakers will hit on all cylinders: the data, the ideas, and the construction know-how to execute successfully as you reset your offering for staying power....

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