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People are pivoting. Indoor and outdoor, livability has taken on new meaning and form. A new set of rules governed by higher-longer interest rates are now shifting what people want, need, and will pay for, as well as what they’ll value timelessly in their home and neighborhood. In this session, our panel of masterplan all-stars will glimpse around the next corner, track the evidence – and together with you – reimagine what planning, design, features, and programming ideas will put you on track to shape the future of placemaking....

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ChatGPT arrived with a splash, as artificial intelligence’s promise to transform lives and livelihoods went viral at ‘hello, world,’ even as a newborn. Clearly, though, the moment to plunge in, learn, and begin your own exploration of where and how AI may apply in both your strategy, your customer value-creation, and your everyday operations is now—not after its effects are fully-formed. Our session will serve as your intro to what AI platforms like ChatGPT and Bard are, what you need to know, what they mean for your business, and why that matters to you as a competitor. Ready to chat?...

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Urban development boundaries. Land use restrictions. Density bonuses. EV charger requirements. Wildfire mitigation and lack of condominium insurance. Embodied carbon. Electrification. School bonds. Transformer shortages. Wetlands permitting. The legislative and regulatory impacts on housing and homebuilding are seemingly endless and often contradictory—but their potential implications for your business are vast. In this session, you’ll hear from the industry’s top advocates on the most pressing issues of today, what’s coming in the year ahead, and what you need to know to be prepared....

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The shifting market for new home sales has focused attention on ways to diversify portfolios by serving the renter community—renters by choice and those impacted by affordability challenges. The landscape for build to rent, quickly becoming a more mature and nuanced asset type, is shapeshifting around us. This session will feature three different perspectives on what’s next for the build to rent segment, explore the markets that are hot and not, and dive into the top ingredients in a successful community....

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Economic shocks, talent shortage, shifting demographics and consumer attitudes, affordability crisis, automation, AI, ESG. Builders today face a wide range of disruptive forces, requiring new vision and leadership. This panel of leaders will share their thoughts on the challenges facing our industry today—and what it will take to adapt, pivot and prosper into the future....

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For years, architects have been given a program by the client, designed a project, and then been told it costs too much to build. What if, rather than value-engineering homes after the fact, we integrated it into the process from the beginning through collaborative design, purchasing and construction? Done well, the result is designs that are attractive, approvable, AND meet the builder's cost target. This panel will explore: the importance of communication and collaboration in creating great design; tips for creating a collaborative environment from the start; design solutions that look good and don’t break the bank; and effective ways... Read More

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Market conditions are rapidly changing, and builders need the very latest research to design and construct homes that meet the needs of today’s homebuyers. Drawing upon COGNITION Smart Data market intelligence, Green Builder Media’s CEO will present key sustainability initiatives and how they’re influencing consumer preferences, purchase drivers, and behavioral patterns. Future-proof your business by staying ahead of trends—emerging and present-day—in net zero, electrification, healthy homes, water conservation, solar, connected living, resiliency, and how housing market patterns (and homeownership itself) are changing as a result....

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With the "end" of the pandemic, the expected return to "normal" has been anything but. Responding to challenging conditions that include economic, environmental, supply chain, new code and upgraded sustainable design changes can be tough. But we are not going to whine about it: Let's figure out how we are going to take on the challenges and build a smarter future through innovative design concepts, new programming ideas and construction techniques. Our panel of different viewpoints in the industry will showcase creative ideas for more affordable housing solutions that can help cities meet their requirements, will share density alternatives to... Read More

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No one peers into the hearts and minds of American consumers quite like J. Walker Smith, described by Fortune as “one of America's leading analysts on consumer trends.” Always one of the most in-demand speakers at PCBC, Walker will share new insights—drawn from Kantar’s deep well of qualitative research—into people’s attitudes about and desires for home and community. At the heart of it all is a yearning for “human-scaled” experiences—a fusion of digital and analog life that is deeply rooted in social, personal, authentic connection....

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Throughout the western US, a growing percentage of new home construction is occurring in areas exposed to the threat of wildfire—resulting in a host of new legislative and regulatory requirements on residential development. Hear from two developers who are implementing industry-leading wildfire resilience strategies, including building guidelines, conservation of open space, defensible space, landscaping protocols, and more....

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Team members and partners in our workplaces and job sites make up the lifeline to customer value creation and success. This session will crystallize what commitment to employee value creation means, and how it bears directly on business profitability and growth. Becoming a “best place to work” or a “builder of choice” or a “most trusted partner” means looking through a new lens at how each member engages with a team’s purpose and in turn gains a feeling of value even as he, she, they devote effort, talent, and discipline up front. It’s an inside job, and this session will... Read More

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After three years of unprecedented demand for talent, many employees and companies regret the decisions they made to leave, join or hire. Join us as we share the events that got us here (it’s not all about COVID), the State of the Union for talent and best practices that lead to employee satisfaction and retention....

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When do two real estate pain-points collide and add up to bigtime opportunity? (1) The future-of-work arrives ahead of schedule, disrupting commercial real estate. (2) An undersupply of homes of all types plagues almost every market. Solutions to adapt offices and retail to residences – economically, sustainably, and aesthetically – emerge as a latter-2020s real estate Manifest Destiny. Learn the essentials – product design, engineering, automation, project management, and construction – from a master planner and a reality-checked world-class use case. Apply epic and replicable learnings to your own adaptive reuse project opportunities....

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The U.S. housing market has slowed in response to rapidly rising home prices and a historic mortgage rate shock. The days of the turbocharged pandemic housing market are behind us, as mortgage rates have doubled from 2021 lows, the relocation boom is cooling, and housing monthly payments have pushed beyond reach for many. Ali Wolf, one of the industry’s most respected analysts, will decode the latest data on the housing market, highlight the regional differences, and parse out the varying market views of today’s buyers and sellers....

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With the release of the third iteration of the America at Home Study—and the first post-pandemic findings—this landmark survey continues to reveal powerful changes in behaviors and attitudes about home and community. Shifts brought on by the shelter-at-home period are creating lasting effects, seen most clearly in the desire for, and willingness to prioritize, wellness. This session will share new insights into Americans’ meaning of home, definition of well-being, lifestyle priorities, and most desired features—including generational differences....

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As California moves towards ambitious climate goals, clean energy options are key to meeting new efficiency standards, reducing carbon emissions, and supporting grid resiliency and reliability.  Hear from three  energy leaders on advances in energy sources and how to make energy cleaner, more affordable, and more reliable -- and what they mean for how you design and build your homes and communities....

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As a follow-up to their earlier presentations, J. Walker Smith and Teri Slavik-Tsuyuki will engage in an open, interactive, “unplugged” conversation about their research—macro and micro—and what surprised them, what perplexed them, how to make sense of seemingly contradictory feedback, and what to do when you reach the end of what research can tell you. The conversation will be fueled by the audience as well, so come with questions, comments and curiosity about consumer insights and how we can all get better at uncovering them....

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Single-family density is always a challenge, but well-crafted plans and community design can yield highly desirable solutions to lifestyle wants and affordability needs. This session will explore the case study of NUVO Parkside, a stylish neighborhood aimed at entry-level/first-time buyers, with careful attention to compact design, walkability and density with dignity. The project team will share their assumptions going in, which ones were right, which ones were wrong, and what they learned along the way. While maintaining all the amenities and design of high-end development, NUVO Parkside shows how the combination of dense housing with smaller footprints can work with... Read More

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We’ve all said it: “If only I had ________, then I could do ________.” We’re convinced that the only thing standing between us and our best work is more money, more time, more resources, more buy-in, a better team, a better boss, a better piece of software… the list goes on. But the truth is, creative work thrives within constraints. True creative work exists in the gap between what you have and what you think you need. It showed up when the Apollo 13 astronauts had to make square filters fit round tubes. It showed up when a global pandemic... Read More

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The more you know your consumer, the more you know how to connect with them. Putting the consumer front and center from the start of a new collection or community is what will attract buyers or renters and inspire them to move. Delve into what this potential buyer wants in a home and community plus what channels are they use and how can you reach them. Consider how and when they desire to connect to builders and developers about their future home. Understanding your target consumer will set you apart in a crowded market. This session will help explore consumer... Read More

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Where should up-and-coming housing innovators focus their efforts? Housing industry leaders from academia and the private sector will reflect on the successes - as well as the setbacks - of the past five years in housing innovation and discuss what the next five years of housing innovation might hold. Attendees will gain insight into changing demographic trends, emerging technologies, and other factors that will shape the housing market in the foreseeable future. Learn more about the Ivory Prize Advisory Board here....

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Led by Kyle Scheele, aka 'the patron saint of crazy ideas,' this unique session is geared to young professionals who are eager to unlock their creative potential to drive innovation. In an interactive workshop format, you'll learn how to identify and incubate your most audacious ideas (and those of your team) and explore ways to bring them to fruition, even when you're not the senior decision maker. You'll also discover how to "lead up" in situations where you want to drive change but need the buy-in of more senior leaders first. Take advantage of this fun, informal, supportive environment to... Read More

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Homebuilding’s No. 1 echo-chamber challenge, and the most-often-identified risk among the industry sector’s small, medium, and enterprise-level businesses, is building’s “frontline worker cliff.” Still, there are proven solutions to slowly turn the tide of losses to construction talent ranks, and this session will put those tactics into a light individual firms and their partners can begin applying immediately in the field. Addressing head-on a prevailing belief in construction talent ranks that jobs are dead-ends, with little to no opportunity to advance in a career or as an entrepreneur, this interactive work-group will focus on all the ways best practices organizations... Read More

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Today’s volatile market is ever shifting, impacting both the math and psychology of your potential buyers. It’s no time to get caught short on the data you need to position yourself for them the moment they’re ready. In the spring of 2023, Wick Marketing will field a quantitative research study of hundreds of prospective homebuyers across the US, as well as buyers who have purchased since May 2022. Goal: Understand, with statistically significant data, the attitudes and perceptions of homebuyers around choosing a builder and purchasing a new home in today’s marketplace. In this session, you can be among the... Read More

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• Conference Max Pass Required

R&D, a lifeline of business resilience and customer-centered new product development, gets billions in investment from top consumer brands, healthcare leaders, and industrial innovators. This diamond mine of opportunity goes entirely untapped in homebuilding and residential development common practice. However, without breaking the budget, you can give your team both a competitive advantage and a path to business resiliency and sustainable success with a modest R&D commitment. This session’s thought and practice leaders will unpack insight data and discovery solutions proven to bring what consumers value most to light, while removing friction and uncertainty from your home and community design,... Read More

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We will discuss adopting an iterative process where the Land Owner/and/or Developer can evaluate existing and evolving data leading to an improved land development program. We will be basing our discussion on a real land development program. We will prepare 8 to 10 slides to support the discussion. Market Research will identify a range of products acceptable in the marketplace by researching home pricing, absorption and a preferred amenity package. This information will be provided to the land planner who will develop a conceptual land plan. The financial analyst will estimate all development costs. From this information, Land Residual cash... Read More

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Ivory Prize finalists in this category include innovative thinkers from the housing policy and regulatory spheres, with subject matter ranging from zoning and building code to subsidy models and tax incentives. Ivory Prize Top 10 Finalists are selected as the most promising solutions from a pool of over 200 nominees, with 3-4 Finalists selected from each area of focus. Learn more at ivoryinnovations.org....

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From modular homes to green building materials, these Ivory Prize finalists have demonstrated how technology and creativity can help the homebuilding industry overcome supply constraints that limit affordability. Ivory Prize Top 10 Finalists are selected as the most promising solutions from a pool of over 200 nominees, with 3-4 Finalists selected from each area of focus. Learn more at ivoryinnovations.org....

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New changes to the California Building Energy Code went into effect January 1, 2023, and still more changes are expected for the upcoming 2025 code. In addition to these code changes, this session will explain policy motivations and background driving the code, potential increases to the costs of compliance, and available incentive programs. Additionally, we'll explore the extended implications this will have for grid and infrastructure impacts, as well as homebuyer expectations....

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What made you successful in past markets won't necessarily work in the new one. It sounds obvious, but the work of rethinking market and consumer needs - and where to focus your efforts and resources - is challenging and exhausting. Discover how the Market Proof Algorithm™ can reliably help you analyze your data to identify the true root causes preventing higher sales results, and how to address them. With this newfound clarity, master the art of navigating industry and market disruptions, differentiating between mere distractions and high-potential opportunities. Learn why Kevin believes the "Uberization" of new home sales is starting... Read More

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No asset class is hotter right now than the BTR housing sector. Buckle up for this session as industry leaders take you on a deep dive into this market segment looking at getting deals done, current access to capital, project team collaboration, product differentiation, increasing scrutiny from regulatory agencies, and lessons learned from existing communities. With BTR presently outperforming traditional multifamily occupancy trends and performance, this asset class will play an increasing role in the rental housing space for the foreseeable future and decades....

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Design thinking, an iterative process in which you seek to understand your users, redefine problems and create innovative solutions, may be considered one of the best ways to create new value in the economy today to adapt to changing consumer demographics, sophistication, priorities, and preferences. Explore how thinking like a “user experience scientist” aligns design as a strategy to discover what is most valuable to your homebuyers as they interact with their physical, psychological, economic, social, and virtual environments. Using a four-step approach of discovery, definition, developing, and delivering design strategy, this discussion between architect, designer, builder, and scholar leads... Read More

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As a marketer in the digital environment, you’ve been promised the ability to finely analyze and plan your marketing spend—and you would expect that digital spend to be far more effective and measurable. But as we’ve all experienced, it’s harder than ever to understand where to place your spend and how to assess its value. This presentation will explain the challenges of the digital marketing ecosystem and how each participant crafts their message to their own benefit, resulting in a fuzzy picture of what’s working and how to measure ROI. Learn how to cut through the noise and pick up... Read More

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Ivory Prize finalists in this category will discuss how new funding sources, investment vehicles, and financial processes can be leveraged to make housing more affordable, accessible, and equitable for homeowners and renters alike. Ivory Prize Top 10 Finalists are selected as the most promising solutions from a pool of over 200 nominees, with 3-4 Finalists selected from each area of focus. Learn more at ivoryinnovations.org....

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California Senate Bills 721 and 326 add new construction standards for apartment and condo builders—not to mention cost, liability and risk factors—and failure to prepare for them may result in significant financial and legal consequences. Stemming from the Berkeley deck collapse, these bills require inspections of elevated elements to prevent future failures and risk of injury. Beyond that, they give plaintiff attorneys unprecedented access to the buildings you’ve constructed, opening you to new legal risk. This critical session will help you understand changes to the building code, what types of multifamily construction require the inspections, how to adapt your current... Read More

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A new economic backdrop of higher-for-longer interest rates and tighter credit conditions can mean a mid-stream recalibration to price more customers in while you take input costs down. Square footage, spec and finish levels, construction process simplification, it’s all an opportunity area, and so too are program pivots to build-to-rent as a viable option. Our session’s speakers will hit on all cylinders: the data, the ideas, and the construction know-how to execute successfully as you reset your offering for staying power....

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In the recent months, media has spotlighted an intractable problem that many developers already know: the hardships of building in communities that do not desire new development. As the space for new building narrows, it is more necessary than ever to understand the ecosystem of the place in which you want to build from urban low-income communities to wealthy suburbs. Strategies for proactive engagement to avoid hurdles that come from city regulation and features, community pushback, and misunderstanding potential clients...

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This session has been created for both marketing and sales professionals who want to gain a better understanding of how to implement digital storytelling that leads to sales. 2022’s digital marketing trends taught us to focus more on personalized messages, immersive experiences, and entertainment through short-form video. The big trends in 2023 are only building on these themes. How is short-form video evolving? Why is immersive storytelling so powerful? How can employee-generated content sell our homes? This session will answer these questions with real success stories from both a marketing and sales perspective....

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As one of the most expensive and densely populated places in the US, the Bay area has long garnered national attention on the state of its housing market. This session will look beyond the headlines at what’s next for multifamily real estate in the region and what local trends serve as a bellwether for similar markets in the country. We’ll examine what the current economic conditions mean for rents, unit preferences, shifting demographics, and much more....

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