Future Proofing: Investing in R&D to Create a Competitive Advantage

  • Room: ACC North, 200 Level, Room 258
Thursday, May 25, 2023: 11:00 AM - 11:45 AM



Deana Vidal
Senior Manager, Trend Consulting
John Burns Real Estate Consulting, LLC
Dylan Emmett
Partner, LP Coverage & Capital Markets
Fifth Wall
Emily Boyd
Director of Land Acquisition
Brookfield Properties
Marissa Kasdan
Director, Research and Development


R&D, a lifeline of business resilience and customer-centered new product development, gets billions in investment from top consumer brands, healthcare leaders, and industrial innovators. This diamond mine of opportunity goes entirely untapped in homebuilding and residential development common practice. However, without breaking the budget, you can give your team both a competitive advantage and a path to business resiliency and sustainable success with a modest R&D commitment. This session’s thought and practice leaders will unpack insight data and discovery solutions proven to bring what consumers value most to light, while removing friction and uncertainty from your home and community design, product development, and neighborhood program value stream.

Learning Objectives

1. Understand different strategies for how organizations can use internal research and development efforts to adapt to changes in the market.
2. Identify how a proactive approach can help adapt to market challenges.
3. Explore various avenues and pathways for how innovation and research can be applied to a variety of business types within the housing industry.
4. Discover how meaningful investment in research and development positively impacts a business in multiple ways. The industry profile, innovation curve, longevity, internal company culture etc.