Focus 360, Inc.  

27721 La Paz Road
Suite B
Laguna Niguel,  CA  92677

United States
  • Booth: 226

Focus 360 offers premium architectural rendering, animation and interactive solutions for real estate development. We assist homebuilders in bringing their yet-to-be built plans to life, allowing them to offer customers an innovative buying experience, unlike no other.  From high quality renderings and animation to virtual reality, our cutting-edge technology brings the sales process into the 21st Century.  Focus 360 is based in Southern California with offices in Northern California, Colorado and Texas.

 Press Releases

  • Focus 360 has taken the next step in its virtual reality offerings with Multipoint VR architectural visualization, which made its debut earlier this year. This new virtual reality experience allows users, including prospective
    home buyers, to view an unbuilt home from multiple perspectives with natural movement transitions.

    Unlike single-point virtual reality, which makes use of one VR camera in each room, Multipoint VR uses up to nine cameras in a room and connects those views with point-and-click transitions that emulate natural room-to-room movement through a model home.

    This visualization can be viewed on a number of devices and controlled in a multitude of ways, ranging from point-and-click movement on a desktop computer to touch and motion controls on a tablet or smartphone. For the full virtual reality experience, users can select the “Stereo Viewing” function on the visualization and slide their smartphone into a virtual reality headset.  

    According to Steve Ormonde, president and founder of Focus 360, virtual reality models of unbuilt floor
    plans allow builders to save time and money in the construction cycle, and to receive a return on their
    investment in floor plan design.  “Builders are coming to us either when they’re going to presell a project way out in advance of something being constructed, or if they only have one or two model homes but offer a number of floor plans,”  Ormonde said at the International Builders’ Show.  “We’ll take the CAD information for each of those plans, we’ll build the computer model, and then we’ll deliver it through the web link. And then at the point
    of sale or at their website, they’ll allow their buyers to actually tour those homes without having to physically walk through them.”  

    His future goals for Focus 360’s service include customizable virtual reality environments, in which the user would be able to change the color of a feature or make other changes, as well as real-time virtual reality environments.  Examples of Focus 360’s Multipoint VR environments are available for viewing at

  • Nearly five years in the approval process, Waterline by Shea Homes, a project consisting of 60 flats and townhomes on the shoreline in Point Richmond, California, will have its grand opening on Saturday, June 23rd.  Located just minutes from Marin, Berkeley and San Francisco, it is designed for those who want to live by the water.

    Using a Virtual Reality presentation by Focus 360, Shea Homes sold numerous flats and townhomes—with ZERO models—during their 8-month presale campaign.  Focus 360 created an interactive experience which allowed buyers to gain a true understanding of their dream homes with their perfect plan options, and of the neighborhood and surrounding Waterline community with bay views of the San Francisco skyline.

    The challenge of this project was to sell in an area where there was no new construction for quite some time, so awareness was important to the look and feel of the finished project and how it would complement the surrounding community.  Due to the complexity of the floorplans and plan options, as well as the myriad of building types and view options, the solution needed to be clear and succinct, yet accurately demonstrate to buyers a feeling of being immersed into this upscale, bay side, simplified lifestyle.  Click the following link to view the Virtual Reality experience:

  • (Jun 22, 2018)
    Focus 360 offers premium architectural rendering, animation and interactive solutions
    for real estate developments. We assist homebuilders in bringing their plans to life,
    allowing them to offer customers an innovative buying experience. From high quality
    renderings and animation to virtual reality, our cutting-edge technology brings the sales
    process into the digital age.
    • Originally founded in 1989 by CEO Steve Ormonde as Ormonde Presentations
    • In 2000 rebranded as Focus 360
    • Based in Southern California with satellite offices in multiple states
    • Virtual Model Homes
    • Singlepoint and Multipoint VR
    • Renderings
    • NEXT™ Interactive Sales Presentations
    • Creative problem solving – We assess each client's individual needs and deliver
    imaginative solutions based on their specific goals.
    • Dependability – We deliver superior products of exceptional quality on time, every
    time. It's as simple as that.
    • Quality control – Our team of accomplished artists, architects, animators and
    programmers collaborate to routinely exceed expectations.
    • Customer centric - Success is determined based on our clients' satisfaction. If
    they're not happy, we're not.
    • Max Tipton Award for Marketing Excellence by Sales & Marketing Council of
    • 100’s of published articles and TV segments
    • Sought after guest lecturer


  • Renderings
    Premium Photorealistic Renderings...

  • Our architectural renderings are infused with a level of photo-realism that will evoke an emotional response from your home buyers. Options include a mid-day look or a sun-kissed dusk setting. Customize the hardscape and landscape or choose from our library of preconfigured options. Check out our website to learn more at:

  • Virtual Model Homes
    Interior Renderings...

  • Our virtual model homes allow your buyers to view what their home will look like long before construction begins. Each virtual model is created to the builder’s specifications. Elevate your virtual model home and display upgraded furniture and accessories, finishes and structural options or include an animation complete with cinematics.  Learn more here:
  • Virtual Reality
    Single Point and Multipoint VR...

  • Our Single Point and Multipoint Virtual Reality are the perfect solutions for engaging technology aware homebuyers that want to see and tour an unbuilt floor plan. They can navigate room by room using a single spherical camera, enabling them to see 360 degrees from a single point in the room, or with Multipoint VR, go to the next level using up to 9 spherical cameras placed throughout each main living area. This digital experience allows homebuyers to navigate through the home as if they were physically touring an actual model.  Check it out at:
  • Animations
    Our Dynamic Visual Production...

  • Animations tell the story of your project.  Create meaningful engagement and inspire homebuyers using lifestyle images, amenity displays and site plan flyovers or exhibit an unbuilt floor plan that’s HGTV ready, complete with ceiling fans, tv’s, fireplaces and candles all set in motion. Check it out at:
  • NEXT
    Streamlined Interactive Sales Tool...

  • NEXTTM offers a complete, interactive home presentation on a desktop computer, iPad or cell phone, in the blink of an eye, whether you’re in the sales office or on the go. Instantly demonstrate floor plans, options, availability, amenities, vicinity maps, virtual tours and more!  Check it out on the web at: