Emerging Trends in Homebuilding  

PCBC 2018 Trends Report

We asked some of our 2018 speakers to answer a big question: "What's the most important trend impacting housing in 2018?" Check out the trends they're spotting:


Meeting the Customers' Needs

Teri Slavik-Tsuyuki

"Small batch vs. large brands. Independent vs. big label. Easy vs. complicated. Sharing vs. owning. We are living in a time when customers crave connections and contributions that matter, and where they trust their own instincts and those of their circle of influence more than anything we can tell them." Read more >>

Teri Slavik-Tsuyuki is the principal of tst ink, bringing a customer-focused “how might we?” approach to creating communities and brands that connect and engage with how people want to live their lives.

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Attainable Housing

Bryce Hall

"The most important trend that will impact housing in 2018 is a continued shortage of attainable housing, as it is causing us to contemplate new methods of design and delivery." Read more >>

Bryce Hall, Principal, KEPHART community :: planning :: architecture, has 17 years of experience in the AEC industry. First of all, he has developed his expertise in residential design and creates great places for people to call home. During the past nine years Bryce has designed more than 1,500 successful affordable and market rate multifamily homes. 

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Rising Rates Unlikely to Ruin Housing’s Recovery

Rick Palacios

"Mortgage rates have risen 1.0% or more ten times in the last 43 years, with little impact on home sales and prices when the economy was also strong." Read more >>

Rick Palacios, Jr., Director of Research, John Burns Real Estate Consulting, oversees subscription research conclusions, producing timely, accurate and thorough analyses. He is particularly well-known for quantifying the impact on housing of unique industry events, such as surging student loans or falling oil prices.

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Ron Nestor

"Housing prices today are under tremendous pressure. High demand, steep land costs, lack of available lots and inventory, surging material costs and a construction labor shortage, coupled with rising interest rates puts housing further from reach for many." Read more >>

Ron Nestor, AIA of WHA Architects, Designers & Planners, has over 40 years of design and planning experience in a wide variety of product types ranging from single-family homes to downtown high-rise corporate headquarters office parks and industrial facilities. His projects include some of the most recognized in the region.  

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Green Building

Wes Sullens

"Green building has been called a trend. Buzzwords like solar energy, indoor air quality, transit friendly development, and sustainability have been used increasingly over the past decade and more to describe the emerging green building marketplace. However, green building is not a trend: it’s the new norm." Read more >> 

Wes Sullens, Director, Codes Technical Development, U.S. Green Building Council specializes in green building rating system development, product labeling standards setting, and progressive green building codes advocacy. His current role is aligning the technical requirements from the USGBC’s LEED Rating System to green building codes. 

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