Home builders and developers spend a lot of money on marketing and sales, but most struggle to convert enough leads into buyers. So we created Lasso, CRM software custom-built to make it easier to capture, follow-up, engage, and convert more new home prospects into buyers.
Lasso CRM is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk.
The software helps customers manage all aspect of the new home sales cycle, from interest list to occupancy. Lasso offers tools to capture, track and nurture leads, including email marketing, website analytics, automated sales process, and more. Customers have seen a 316% increase in lead-to-appointment conversion rates using Lasso sales processes.
The Lasso API lets customers create a custom integration between Lasso and other business systems, like accounting and construction management software. Registrant and inventory data can be passed back and forth automatically so there is no need to manually enter the same data into two systems and all data is in sync.
We also offer a robust user training program - either online or onsite - with ongoing live and on-demand education sessions. Each customer is assigned a Client Director with access to a Client Support team and a library of help files and videos. We're here to ensure your success - every step of the way.