Wednesday, May 29, 9:00 AM - 4:00 PM

    PCBC's most popular pre-conference event is back! If you manage or work on the jobsite, this intensive, fast-paced clinic delivers all the tools and skills you are looking for to sharpen your skills and stay on the cutting edge of technology, quality, safety and efficiency. This seminar is a must if you build custom homes, are a production home builder, or supervise or manage construction activities. Learn valuable skills to eliminate costly construction defect claims, ensure jobsite safety, and understand how to deal with the most aggressive customer service issues Stan Luhr, a nationally recognized forensic expert and quality guru with... Read More
    Speaker(s)
    Single Presenter
    Stan Luhr
    CEO
    AxisPointe
    Interest:
    • Ticket Required
      Find the Thieves that Rob YOUR Margin Imagine for a moment, your accountant tells you she has proof a “measly” one thousand dollars/unit was stolen last year from your company and it continues unabated today? Would you wait till next year to find the perpetrators? Would you wait until next quarter? Next month? Tomorrow? No, you’d be on it today, with a vengeance. The data from more than 200 builder case studies involving nearly 5,000 suppliers & trade contractors, documents a disturbing fact; builders are bleeding $20K to $25K and more on the average house in the U.S. and Canada, and the... Read More
      Speaker(s)
      Single Presenter
      Scott Sedam
      President & Founder
      TrueNorth Development
      Interest:
      • Ticket Required

      Wednesday, May 29, 9:00 AM - 5:00 PM

      • Room: Moscone South Driveway
      The Million Dollar Club In a world where a million dollars is normal for new housing, how do builders differentiate themselves in terms of product, setting and location?  What is selling, and why? Does this price point still mean something special, or is it just par for the course?  Head east with Adam McAbee, Vice President of Advisory with Meyers Research, as we discover what pulls buyers to these million-dollar communities.  We will visit communities such as (subject to change*): Boulevard, in Dublin (Lennar and Brookfield)* Tassajara Hills, in Dublin (Toll Brothers)* Bellavista, in Moraga (SummerHill Homes)* Wilder, in Orinda (Taylor Morrison and Davidon)* Lunch included... Read More
      Speaker(s)
      Docent
      Adam McAbee
      Vice President of Advisory
      Meyers Research
      Interest:
      • Ticket Required

      Wednesday, May 29, 6:00 PM - 9:00 PM

      • Room: Westin St. Francis Union Square
      Wednesday, May 29, 2019 5:30pm: VIP Reception (by invitation only) 6:00pm: Grand Reception 7:00pm: Hall of Fame Dinner & Awards Presentation (ballroom doors open at 6:30pm) The Hall of Fame was created in 1985 by the California Homebuilding Foundation to pay tribute to individuals whose professional achievements have enhanced construction and development in California. Over 200 distinguished men and women have been inducted into the Hall of Fame. The Foundation welcomes you to enjoy an incredible celebration of our industry joining industry leaders for an enchanting dinner and awards program. Honorees take center-stage and share family, friend and career experiences in a heartfelt and emotional... Read More
      Interest:
      • Ticket Required

      Thursday, May 30, 8:30 AM - 9:15 AM

        Speaker(s)
        Single Presenter
        Douglas Duncan
        Senior Vice President and Chief Economist
        Fannie Mae
        Interest:
        • PCBC Passport Required

        Thursday, May 30, 8:30 AM - 9:30 AM

        • Room: Esplanade Ballroom
        What is Poetic Voice, and what does it have to do with leading an organization? Actor, musician and two-time national poetry slam champion Sekou Andrews would love to show you. Described by Forbes as “the de facto poet laureate of corporate America,” Sekou has inspired some of the world’s most influential brands, including Google, Viacom, Microsoft, Nike, Time Warner and the NBA. He has given private performances for Barack Obama, Oprah Winfrey, Maya Angelou, Quincy Jones and Hillary Clinton, and has shared the stage with Stevie Wonder, Jay-Z, Kendrick Lamar and Maroon 5. Weaving together storytelling, spoken-word poetry, theater and... Read More
        Speaker(s)
        Keynote
        Sekou Andrews
        Poetic Voice
        Interest:
        • Passport or Exhibits Plus Required

        Thursday, May 30, 9:30 AM - 10:15 AM

          Innovation? Disruption? Why should you care? What does it mean to you financially? In this session we'll discuss the opportunity for innovation to improve the value of new homes. ...
          Speaker(s)
          Moderator
          Margaret Whelan
          CEO
          Whelan Advisory, LLC
          Panelist
          Gerard McCaughey
          CEO & Chairman
          Entekra LLC
          Panelist
          Natalie Bruss
          Partner
          Fifth Wall
          Interest:
          • PCBC Passport Required

          Thursday, May 30, 10:00 AM - 10:10 AM

          • Room: Esplanade Ballroom
          Price appreciation is moderating, and the media are quick to label this a housing downturn. But is price stabilization actually a good thing? Tim Sullivan believes it is—if builders are positioned with a compelling reason for consumers to buy. He’ll share the real picture for housing, not just what the sensational headlines will tell you, and how successful builders can adapt to a changing—but still healthy—market....
          Speaker(s)
          Single Presenter
          Tim Sullivan
          Senior Managing Principal
          Meyers Research
          Interest:
          • PCBC Passport Required

          Thursday, May 30, 10:00 AM - 12:00 PM

            Sales is a performance art. Like athletes, actors and musicians, salespeople need leaders who will coach, guide and direct them to reach their peak performance. While there’s s lots of talk, workshops and articles about sales coaching today, there are few who understand how to translate great coaching into sales coaching. This is a session that will help inspire, enlighten and empower you with the 11 Keys To Great Coaching and give you real life actions to become the sales coach your salespeople need to become their best. It will also provide you with the template to create sales meetings... Read More
            Speaker(s)
            Single Presenter
            Mike Moore
            Moore Leadership & Peak Performance
            Interest:
            • Ticket Required

            Thursday, May 30, 10:10 AM - 10:30 AM

            • Room: Esplanade Ballroom
            Obsessed. Maniacal. Radical. WOW. These are the words that describe the Zappos commitment to customer service—and that legendary service is rooted in an equal commitment to company culture. Hawaiian native Ryo Zsun is the irrepressibly cheerful Culture Maestro for Zappos Insights. He’ll share the story of how Zappos creates deep, personal, emotional connections with its customers; how to empower and inspire a team of people to create remarkable, memorable experiences; and why investing in service instead of expensive ad campaigns is the best marketing you can do....
            Speaker(s)
            Single Presenter
            Ryo Zsun
            The Culture Maestro
            Zappos Inc.
            Interest:
            • PCBC Passport Required

            Thursday, May 30, 10:30 AM - 10:50 AM

              For the first time, the homebuilding industry has a seat at the innovation and technology table. The industry is in the driver’s seat for defining the way people live from the ground up. David will explore how the industry provides the platform on which technology innovation is proven and demonstrated. ...
              Speaker(s)
              Single Presenter
              David Kaiserman
              President, Lennar Ventures
              Lennar Corporation
              Interest:
              • Passport or Exhibits Plus Required
              • Room: Esplanade Ballroom
              According to research, 75% of consumers expect brands to make more of a contribution to the public’s wellbeing and quality of life (yet only 40% believe brands are actually doing so). And it’s not only customers—employees, investors and community groups all have increased expectations for corporate citizenship. Jonathan Hanwit helps companies transform their business through purpose and storytelling. It starts with identifying your why, aligning your business culture and practices, and articulating your values with a clear and compelling message. Discover how some of the world’s leading companies—including Southwest, Patagonia, Method and Hulu—are using their mission, vision and values to... Read More
              Speaker(s)
              Single Presenter
              Jonathan Hanwit
              CEO
              thinkPARALLAX
              Interest:
              • PCBC Passport Required

              Thursday, May 30, 10:30 AM - 11:15 AM

                Speaker(s)
                Moderator
                Nicole Burdette
                SVP, Business Strategies
                Brookfield Residential
                Panelist
                Dan Miller
                EVP, Capital Markets
                Intracorp
                Panelist
                Jason Keller
                Managing Director and Head of Residential
                Oaktree Capital Management
                Panelist
                Terry Ruckle
                Founding Principal, California Division
                Land Advisors Organization, LLC.
                Interest:
                • PCBC Passport Required

                Thursday, May 30, 11:00 AM - 11:30 AM

                  Alex Menzies may be the closest we have to someone living on Mars. He's the software lead for augmented and virtual reality (VR) development at NASA's Jet Propulsion Laboratory. What that means is he gets to create VR experiences on Mars, and then live and work in them every day....
                  Speaker(s)
                  Single Presenter
                  Alexander Menzies
                  Deputy Lead OpsLab
                  NASA Jet Propulsion Laboratory
                  Interest:
                  • Passport or Exhibits Plus Required

                  Thursday, May 30, 11:30 AM - 12:00 PM

                    Speaker(s)
                    Single Presenter
                    Peter Martin
                    Managing Director
                    JMP Securities
                    Interest:
                    • PCBC Passport Required

                    Thursday, May 30, 11:35 AM - 12:00 PM

                    • Room: Esplanade Ballroom
                    Claire Booth was a successful but stressed-out market research entrepreneur and executive suffering from what she calls “achiever fever”—constant striving coupled with chronic feelings of inadequacy. Sick and tired of feeling miserable, Claire, a self-help skeptic, decided to try anything that might bring relief, from mindfulness to martial arts, from spending ten days in silence to “smiling” at her spleen. At first she was fearful that slowing down and softening up would mean losing her professional edge. Instead, she discovered a more joyful and purposeful life—one that also turns out to be good for business. Sharing her own experiences as... Read More
                    Speaker(s)
                    Single Presenter
                    Claire Booth
                    Founder & CEO
                    Lux Insights
                    Interest:
                    • PCBC Passport Required

                    Thursday, May 30, 1:15 PM - 2:00 PM

                      Speaker(s)
                      Panelist
                      Jeff Meyers
                      Chief Executive Officer
                      Hanley Wood | Meyers Research
                      Panelist
                      Steve LaTerra
                      Managing Director
                      Meyers Research
                      Interest:
                      • PCBC Passport Required

                      Thursday, May 30, 1:15 PM - 2:15 PM

                        As tech giants dabble in corporate housing, self-sufficient towns and urban neighborhoods...and as startups invest heavily in R+D to disrupt how housing is built...it’s imperative for today’s architects and interior designers to engage the disruption to avoid becoming tomorrow’s industry laggards—disrupted and obsolete. In a dynamic conversation, this panel of experts will share their thoughts about the future of homebuilding and the implications of smart homes, new construction methods and materials, the sharing economy, autonomous transportation, augmented reality, and more. Topics will include: Will there be physically furnished model homes? Will tech integrations cause homes to become obsolete? Is the... Read More
                        Speaker(s)
                        Moderator
                        Donald Ruthroff
                        Principal - Senior Architect
                        Dahlin Group Architecture Planning
                        Panelist
                        CJ Ametrano
                        VP, National Interior Merchandising
                        Toll Brothers
                        Panelist
                        Pierrette Tierney
                        VP of Business Development
                        Magleby Construction
                        Panelist
                        Sidney Pell
                        Manager, Consumer and Product Insights
                        John Burns Real Estate Consulting
                        Panelist
                        Steve Moore
                        Senior Partner
                        BSB Design
                        Interest:
                        • PCBC Passport Required
                          Building on Ryo Zsun’s talk from the morning general session, this is an opportunity to further unpack—and apply—the why and the how of the Zappos magic to your own company’s customer experience initiatives. In a smaller, casual, conversational format, you'll be able to ask questions and get a more detailed story of how Zappos built a legendary brand around a culture of service....
                          Speaker(s)
                          Single Presenter
                          Ryo Zsun
                          The Culture Maestro
                          Zappos Inc.
                          Interest:
                          • PCBC Passport Required
                            All builders want to sell homes, but each company, community and even product has unique challenges. Communicating the right message, at the right time, to the right consumer is not a one-size-fits-all scenario. Rather than focusing on marketing campaigns or Google vs. Facebook vs. Zillow, this session will explore techniques marketers can use to evaluate those opportunities, helping you determine: where they support the consumer experience (or not), how to estimate their ROI, and ultimately whether they align with your company’s goals. You’ll learn how to critically evaluate any marketing opportunity within the context of your goals, identify which part... Read More
                            Speaker(s)
                            Panelist
                            Dennis O'Neil
                            President
                            ONeil Interactive
                            Panelist
                            Will Duderstadt
                            VP of Digital Marketing
                            M/I Homes, Inc.
                            Interest:
                            • PCBC Passport Required
                              Millennials are leading all other generations in buying homes (hooray!), bringing with them an expectation for over-the-top amenities they’ve become accustomed to while living in lifestyle-focused rental complexes (oh...). It’s time for builders to explore new ways to differentiate their communities by meeting the wants and desires of this massive demographic—i.e., not golf courses and water parks. This expert panel of mixed disciplines will explore how builders have had to get more innovative and strategic with their community offerings, including a progressive shift toward more natural amenities, landmark features, mixed demographics and other emerging trends you’ll want to keep an... Read More
                              Speaker(s)
                              Moderator
                              Angela Harris
                              Principal & Creative Director
                              TRIO Design
                              Panelist
                              Bobby Long
                              Principal and Design Director
                              KEPHART
                              Panelist
                              Jasvina Gill
                              Vice President
                              P11 Creative
                              Panelist
                              Tasha Jones
                              Senior Director of Marketing and Community Relations
                              Brookfield Properties Development
                              Interest:
                              • PCBC Passport Required

                              Thursday, May 30, 2:00 PM - 4:00 PM

                                In this workshop, you'll takeaway how to create a detailed digital marketing strategy as well as double your website leads. Today, there's a methodology called Inbound Marketing that systematically drives more traffic, converts more leads, nurtures those leads, and helps you close more sales. Consumers go online to do their research before they make purchases of any size. It doesn't matter if you're looking to buy a book or a house, consumers go to Google first. This creates a giant opportunity to meet these consumers where they are in the buyer's journey. By creating content that buyers are seeking, you... Read More
                                Speaker(s)
                                Single Presenter
                                Spencer Powell
                                President
                                Builder Funnel
                                Interest:
                                • Ticket Required

                                Thursday, May 30, 2:15 PM - 3:00 PM

                                  Speaker(s)
                                  Moderator
                                  Nicole Murray
                                  Division President
                                  Taylor Morrison
                                  Panelist
                                  Caitlyn Lai-Valenti
                                  Director of Sales
                                  Brookfield Residential
                                  Panelist
                                  Trece Herder
                                  Regional VP of Regional Land Acquisition
                                  TRI Pointe
                                  Interest:
                                  • PCBC Passport Required

                                  Thursday, May 30, 2:30 PM - 3:15 PM

                                    Demographic and market conditions are aligning to make purpose-built, single-family rental housing a viable niche opportunity for builders and developers. Today, about one in 20 single-family homes is built for-rent, a number that’s been growing since 2012. With home prices at all-time highs and continuing to rise, demand and profitability for SFRs is growing through appreciation. Get the latest research on demographic drivers for this market, why SFR is worth investing in, why it’s important to the health of a community, and case studies on where it’s working (and where it’s not). AIA CES Credit Eligible: LU 1.0 Hour(s)...
                                    Speaker(s)
                                    Single Presenter
                                    Gregg Logan
                                    Managing Director
                                    RCLCO
                                    Interest:
                                    • PCBC Passport Required

                                    Thursday, May 30, 2:30 PM - 3:30 PM

                                      As people increasingly value and choose houses and communities whose design, construction, and engineering deliver safer, more secure, and healthier dwelling places, smart home and digital health technologies converge around well-being. Explore the challenges and bright-spot opportunities of attainable design and construction that blends technology, health, and wellness in a high-performing smart home. AIA CES Credit Eligible: LU 1.0 Hour(s)...
                                      Speaker(s)
                                      Moderator
                                      John McManus
                                      VP, Editorial Director, Residential Group
                                      Hanley Wood
                                      Panelist
                                      Dan Bridleman
                                      SVP of Sustainability, Technology and Strategic Sourcing
                                      KB Home
                                      Panelist
                                      Manny Gonzalez, FAIA
                                      Principal
                                      KTGY Architecture + Planning
                                      Panelist
                                      Michele Turner
                                      Senior Director, Google Smart Home Ecosystem
                                      Google
                                      Interest:
                                      • Passport or Exhibits Plus Required
                                        There’s no question that luxury stokes desire and creates a wow factor, and yet attainable housing is one of the most pressing issues facing our industry today. How will we respond to the challenge? Can we artfully plan, design, build and market homes that deliver both desirability and attainability? This dynamic panel from a mix of disciplines will share their experiences—personal and professional—on the challenges, opportunities and potential creative solutions to this dilemma. Get valuable insight into design trends, consumer research, the good, bad and ugly of BMR housing, and how builders are responding to women’s massively influential role in... Read More
                                        Speaker(s)
                                        Moderator
                                        Denise Ashton
                                        Senior Principal - Planning Studio
                                        WHA Inc.
                                        Panelist
                                        Michelle Thrakulchavee
                                        Senior Vice President
                                        City Ventures
                                        Panelist
                                        Natalie McHugh
                                        Associate, Planner/Graphic Designer
                                        WHA
                                        Interest:
                                        • PCBC Passport Required
                                          When done right, digital marketing can differentiate your brand, generate leads, and fill your pipeline with qualified prospects. Unfortunately, today’s digital marketing isn’t living up to that potential on a consistent basis—and businesses are growing tired of funding efforts that result in poor performance and vanity metrics that have little to do with ROI. What separates the successes from the failures? It starts with a paradigm shift in how you think about sales, marketing and customer success: it’s not about “closing deals,” it’s about elevating relationships. This actionable session will show you five philosophies you must adopt to dramatically improve... Read More
                                          Speaker(s)
                                          Single Presenter
                                          Frank Cowell
                                          Chief Executive Officer
                                          Digitopia
                                          Interest:
                                          • PCBC Passport Required

                                          Thursday, May 30, 3:15 PM - 4:15 PM

                                            It has become increasingly difficult to navigate the headwinds of for-sale  homebuilding.  With single family rentals emerging as an accepted and growing asset class, should you be building homes for rent?  Hear from the experts who are successfully building homes for rent and learn about their strategy.  Is it a modification to the home building business or an entirely different business model?  Learn from those that have transitioned from building for-sale product to rental housing.  Should you be considering this strategy, too?...
                                            Speaker(s)
                                            Moderator
                                            Steven Friedman
                                            Director
                                            CohnReznick
                                            Interest:
                                            • PCBC Passport Required

                                            Thursday, May 30, 3:45 PM - 4:30 PM

                                              Technology and mobility are changing our expectations of how we design and occupy space, as commercial trends increasingly show a blurring of lines between office, hospitality, marketplace and residential. Gone are the days of 9-to-5 jobs and compartmentalization of work, home and play. Today’s consumers are seeking concierge services, personalization, convenience, and lifestyle that’s easy, fun, and facilitates connection with friends and families. Motivated by different drivers, this phenomenon transcends generations from Boomer to Z. This session will focus on 10 creative ways to adapt residential designs and mix uses to enable more comfortable, flexible and efficient lives. We’ll also... Read More
                                              Speaker(s)
                                              Panelist
                                              Cindy Harvey, AIA, NCARB
                                              Principal, Business Center Sector Leader
                                              Stantec
                                              Panelist
                                              Deborah Blake
                                              Principal
                                              The Ipsum Group
                                              Interest:
                                              • PCBC Passport Required
                                                2018 saw a continued rise in connected devices in the home: U.S. broadband households have an average of 10.4 connected devices according to Parks Associates new research and by 2021, consumers will purchase more than 485 million connected devices. Parks Associates’ Market Review, 2019 Connected Home Trends, examines trends, opportunities, and challenges facing the smart home and connected entertainment industries....
                                                Speaker(s)
                                                Single Presenter
                                                Denise Ernst
                                                Vice President
                                                Parks Associates
                                                Interest:
                                                • Passport or Exhibits Plus Required
                                                  In this fast-paced presentation, you’ll learn about six powerful technology tools and processes to enhance your online sales and marketing program. Find out what elite homebuilders are using to generate, analyze, manage and activate leads—and how these resources can help to create a thoroughly modern and repeatable process to drive better results. You’ll discover: communication tools that take personalization to the next level plus let you engage with more prospects; how to apply AI to your marketing efforts to improve digital ad results by as much as 60%; and how to leverage technology to more effectively coach, monitor and train... Read More
                                                  Speaker(s)
                                                  Moderator
                                                  Mike Lyon
                                                  President
                                                  Do You Convert
                                                  Panelist
                                                  Jen Barkan
                                                  Online Sales Coach
                                                  Do You Convert
                                                  Panelist
                                                  Kevin Oakley
                                                  Marketing Strategy & Execution Expert
                                                  Do You Convert
                                                  Interest:
                                                  • Passport or Exhibits Plus Required

                                                  Thursday, May 30, 9:00 PM - 11:59 PM

                                                  • Room: The Grand Nightclub, San Francisco
                                                  #RevelSF: The Grand Nightclub Thursday, May 30 9:00pm - 1:00am Ticket Required: $50 The BIA | Bay Area presents #RevelSF, the after party you don't want to miss during PCBC. Limited Tickets available through PCBC registration.  Additional tickets may still be available at  BIA | Bay Area Must be 21 and over to attend. The Grand Nightclub 520 4th Street San Francisco, CA 94107...
                                                  Interest:
                                                  • Ticket Required

                                                  Friday, May 31, 8:30 AM - 9:15 AM

                                                    Speaker(s)
                                                    Single Presenter
                                                    Ryan Davis
                                                    Director of Research and Client Services
                                                    Witten Advisors
                                                    Interest:
                                                    • PCBC Passport Required

                                                    Friday, May 31, 8:30 AM - 9:30 AM

                                                    • Room: Esplanade Ballroom
                                                    Adventurer. Explorer. Mountaineer. Bestselling author. Leadership advisor. Filmmaker. Storyteller. Boundary-breaker. Game-changer. Alison Levine is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane force winds, sudden avalanches...and a career on Wall Street. Alison served as team captain of the first American Women's Everest Expedition, climbed the highest peak on each continent, and skied to the North and South Poles—a feat known as the Adventure Grand Slam, which fewer than forty people in the world have achieved. Alison believes that leadership is everyone’s responsibility, not only to help move forward with the mission, but also to look out for... Read More
                                                    Speaker(s)
                                                    Keynote
                                                    Alison Levine
                                                    First American Women's Everest Expedition Team Captain & Author
                                                    Interest:
                                                    • Passport or Exhibits Plus Required

                                                    Friday, May 31, 9:45 AM - 10:30 AM

                                                      This panel brings together a market specialist, architect, and property manager to explore how market data may or may not drive design and property planning decisions. The Data can be laser focused, but can design solutions be that fine-grained? What’s the track record for communities which have pursued very specific target renters? Do they get who they went after? As the largest multifamily design firm in North America, our ultimate goal is to inform attendees on the pros and cons of data-driven design and help them decide if this numbers-based strategy is right for their next project. Expect a lively... Read More
                                                      Speaker(s)
                                                      Moderator
                                                      Daniel Gehman
                                                      Studio Director
                                                      Humphreys & Partners Architects
                                                      Panelist
                                                      Gina Pimm
                                                      VP Client Services
                                                      Pinnacle Property Management
                                                      Panelist
                                                      Richard Gollis
                                                      Co-Founder and Principal
                                                      The Concord Group
                                                      Interest:
                                                      • PCBC Passport Required

                                                      Friday, May 31, 10:00 AM - 10:10 AM

                                                      • Room: Esplanade Ballroom
                                                      Millennials entering peak homebuying territory. Gen Z entering the workforce. Multigenerational living. Digital detox. Brand activism. Experiential retail. Deepfakes. AI overlords. eScooters. #instagood. #TimesUp. What does it all tell us about the state of today’s buyer? Marketing guru Teri Slavik-Tsuyuki will share her take on the consumer landscape, what’s timely and now, and what’s timeless and always....
                                                      Speaker(s)
                                                      Interest:
                                                      • PCBC Passport Required

                                                      Friday, May 31, 10:00 AM - 11:00 AM

                                                        This class examines how to design and build high performance wall and attic assemblies that delivery energy efficiency and do not lead to water and moisture failures. Steve Easley will use pictures from real world installations to illustrate the do’s and don’ts to building high performance walls assemblies that are affordable and cost effective. This interactive class is designed to sort through the myriad of insulation system options in order to match the best insulation system to the type of structure. Energy codes are requiring specific installation protocols for ensuring true insulation performance. This class also will explain installation and... Read More
                                                        Speaker(s)
                                                        Single Presenter
                                                        Steve Easley
                                                        Principal
                                                        Steve Easley & Associates
                                                        Interest:
                                                        • Passport or Exhibits Plus Required
                                                          VR and AR aren’t just for flying virtual planes or collecting virtual creatures. They are part of a suite of powerful new tools that help home builders create and help home buyers visualize their new dream home. In this session, we’ll discuss technology like AR and VR are changing real estate and the concept of building a “model home”. We'll also talk about how visualization helps building companies rapidly prototype and expand what’s possible in new structures....
                                                          Speaker(s)
                                                          Moderator
                                                          Dave Alpert, MBA, FAIA, LEED AP
                                                          CEO and Co-founder
                                                          Geopogo
                                                          Panelist
                                                          Erin Pfarr
                                                          Development Director
                                                          Trilogy Partners
                                                          Panelist
                                                          Jim Gurule
                                                          Founder
                                                          KitchenPlan
                                                          Panelist
                                                          Steve Ormonde
                                                          President
                                                          Focus 360
                                                          Interest:
                                                          • Passport or Exhibits Plus Required

                                                          Friday, May 31, 10:10 AM - 10:35 AM

                                                          • Room: Esplanade Ballroom
                                                          Sarah Unger is fascinated by people. She figures out what makes them tick for some of the world’s most powerful brands, acting as a cultural barometer, anthropologist, innovator, psychologist and (sometimes) therapist. In a lively, interactive conversation, she’ll share the trends she’s seeing, the opportunities they create, and what it will take for brands to remain relevant and innovative in a rapidly-changing landscape (spoiler alert: transformative ideas and meaningful action). She’ll also share the virtues of curiosity, mindfulness, a bias towards action, the contagiousness of enthusiasm, and why a little meditation goes a long way....
                                                          Speaker(s)
                                                          Single Presenter
                                                          Sarah Unger
                                                          SVP, Cultural Insights & Strategy
                                                          Civic Entertainment Group LLC
                                                          Interest:
                                                          • PCBC Passport Required

                                                          Friday, May 31, 10:30 AM - 12:30 PM

                                                            CBIA Professional Women in Building invites you to our 2019 Brunch at PCBC: BUILD YOUR BRIGHTER FUTURE Featuring Renowned Speaker: Cara Brookins, Speaker, Author, YouTube house builder The CBIA Professional Women in Building Council is the voice of empowerment in the building industry, supporting members at the local, state and national levels by promoting professionalism, offering networking and educational opportunities, legislative awareness and outreach, and fostering personal development....
                                                            Speaker(s)
                                                            Single Presenter
                                                            Cara Brookins
                                                            Author, YouTube house builder
                                                            Interest:
                                                            • Ticket Required

                                                            Friday, May 31, 10:35 AM - 11:05 AM

                                                            • Room: Esplanade Ballroom
                                                            Speaker(s)
                                                            Single Presenter
                                                            Edwin Wong
                                                            SVP, Insights & Innovation
                                                            Vox Media
                                                            Interest:
                                                            • PCBC Passport Required

                                                            Friday, May 31, 10:40 AM - 11:10 AM

                                                              Bumblebee Spaces is creating a new way to live by unlocking the third dimension. Using smart robots and an AI stack, we increase usable space and reduce your footprint by storing, managing, and retrieving objects on-demand in your ceiling. Bumblebee Spaces safely and intelligently simplifies your life, making space for what matters. ...
                                                              Speaker(s)
                                                              Single Presenter
                                                              Sankarshan Murthy
                                                              CEO
                                                              Bumblebee Spaces
                                                              Interest:
                                                              • PCBC Passport Required

                                                              Friday, May 31, 11:05 AM - 11:30 AM

                                                              • Room: Esplanade Ballroom
                                                              As tomorrow's marketplace begins to take shape, the aspirations and expectations of consumers are being rechanneled in directions that are well outside the comfort zone of business as usual. J. Walker Smith, described by Fortune as "one of America’s leading analysts on consumer trends," will focus on five key indicators of where the marketplace is headed and what these uncomfortable places mean for the future of brands and marketing. Annually one of PCBC’s most in-demand speakers, Walker draws upon the deep troves of research of Kantar Consulting, which tracks 1,200 retailers globally with purchase data on over 200 million shoppers... Read More
                                                              Speaker(s)
                                                              Single Presenter
                                                              J. Walker Smith
                                                              Chief Knowledge Officer for Brand & Marketing
                                                              Kantar Consulting
                                                              Interest:
                                                              • PCBC Passport Required

                                                              Friday, May 31, 11:15 AM - 12:00 PM

                                                                Speaker(s)
                                                                Single Presenter
                                                                Doug Bibby
                                                                President
                                                                NMHC
                                                                Interest:
                                                                • PCBC Passport Required
                                                                  By 2020, the global smart home marketplace is forecast to reach a value of more than 53 billion U.S. dollars.  The microwave is talking to the fridge, the front door is talking to Amazon and we’re seeing hundreds of IoT devices designed to make the home smarter and friendlier.  In this session, we’ll discuss some of the ways smart technology is changing the new home market....
                                                                  Speaker(s)
                                                                  Moderator
                                                                  Tobin Richardson
                                                                  CEO
                                                                  Zigbee Alliance
                                                                  Panelist
                                                                  Carley Knobloch
                                                                  Technology Consultant
                                                                  Panelist
                                                                  Chris Allen
                                                                  President
                                                                  iDevices
                                                                  Panelist
                                                                  Larry Lewis
                                                                  Senior Director - Strategic Development, Industrial Solutions Division IOTG
                                                                  Intel
                                                                  Interest:
                                                                  • Passport or Exhibits Plus Required
                                                                    California’s 2019 Title 24 Building Energy Efficiency Standards will require that all new low-rise residential buildings install solar PV systems. This session will review policies that led to the solar mandate, discuss the technical requirements that will take effect on January 1, 2020, and evaluate the options and flexibility builders have for compliance....
                                                                    Speaker(s)
                                                                    Panelist
                                                                    Megan Cordes
                                                                    Project Manager
                                                                    ConSol
                                                                    Panelist
                                                                    Steve Easley
                                                                    Principal
                                                                    Steve Easley & Associates
                                                                    Interest:
                                                                    • Passport or Exhibits Plus Required

                                                                    Friday, May 31, 11:35 AM - 12:00 PM

                                                                    • Room: Esplanade Ballroom
                                                                    Now that you’re armed with data and insights from some of the world’s leading consumer researchers, how does it all translate into the positioning, marketing and selling of new-home communities? Christopher Brown is an explorer of cool new ideas and technologies, bringing them back to homebuilding—whether small urban infill or large master-plans—in ways that are actionable, affordable and implementable. He’ll share the latest habits, preferences and behaviors of new-home shoppers, together with tools and technologies that will help activate them as buyers. You don’t need a Fortune 500-sized budget to reach people in smart, sophisticated ways. You just need a... Read More
                                                                    Speaker(s)
                                                                    Single Presenter
                                                                    Christopher Brown
                                                                    Principal & Creative Leader
                                                                    NEXT New Homes Group
                                                                    Interest:
                                                                    • PCBC Passport Required

                                                                    Friday, May 31, 12:00 PM - 1:00 PM

                                                                    • Room: Esplanade Ballroom
                                                                    Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example. Even something as simple as color choices can render a product unusable for millions. But in the same way that design can lead to exclusion, it can also, if thoughtfully applied, be the remedy to exclusion. Kat Holmes, named one of Fast Company’s “Most Creative People in Business” in 2017, believes that inclusive design methods―designing objects with rather than for excluded users―can create elegant solutions that work well and benefit all. And it’s not a feel-good sideline. Holmes will show how inclusion can be a source of... Read More
                                                                    Speaker(s)
                                                                    Keynote
                                                                    Kat Holmes
                                                                    Director, User Experience Design
                                                                    Google
                                                                    Interest:
                                                                    • PCBC Passport Required

                                                                    Friday, May 31, 1:00 PM - 1:45 PM

                                                                      The way we live and consume goods is changing. Technology, the sharing economy and a shift in valuing experiences over things is shaping the way we live. As renters continue to become savvier and have more sophisticated tastes, residents want to be “wowed” and are continually seeking meaningful experiences. Join a panel of industry experts including an architect, interior merchandiser, and developer as they explore cutting-edge technology and design ideas that renters want to see in their homes and amenity spaces. During this fast-paced discussion, the audience will be visually treated to creative design ideas and innovative technology that enhance... Read More
                                                                      Speaker(s)
                                                                      Panelist
                                                                      Angela Harris
                                                                      Principal & Creative Director
                                                                      TRIO Design
                                                                      Panelist
                                                                      Bryce Hall
                                                                      Principal
                                                                      KEPHART
                                                                      Panelist
                                                                      Kim Hoeksema
                                                                      Partner, Head of Development Execution & Operations
                                                                      Carmel Partners
                                                                      Interest:
                                                                      • PCBC Passport Required

                                                                      Friday, May 31, 1:15 PM - 2:15 PM

                                                                        Emerging Technologies are impacting all businesses at a pace faster than any of us could have imagined. Construction and building are at the forefront with new tech impacting how we manage our businesses to what new homes will be like. Will housebuilding be done largely by robots or 3D printed kits? Will realtors do home tours, or will we meet them in our holo-display in the living room? To keep ahead, we’ve got to pull towards the future and explore new options. Join us for this enlightening session that showcases the latest trends in emerging tech powering the next wave... Read More
                                                                        Speaker(s)
                                                                        Moderator
                                                                        Lori H. Schwartz
                                                                        Founder
                                                                        StoryTech
                                                                        Panelist
                                                                        Charlie Fink
                                                                        AR/VR consultant, author, columnist, and speaker
                                                                        Panelist
                                                                        Greg Johnson
                                                                        Chief Innovation Officer
                                                                        mcgarrybowen
                                                                        Panelist
                                                                        Ted Schilowitz
                                                                        Futurist in Residence
                                                                        Paramount Pictures
                                                                        Interest:
                                                                        • Passport or Exhibits Plus Required
                                                                        • Room: Esplanade Ballroom
                                                                        The days of "if you build it, they will come" are being questioned, but there are fundamental principles of business strategy and leadership that fuel great organizations in all market conditions. This dynamic panel of industry leaders who have weathered past cycles will share their outlook on the current housing landscape, ways of addressing immediate pressing needs, and proactive strategies for adapting to changing times. Find out what these pacesetters are doing to stay nimble in the face of uncertainty, how they’re continually reinventing their companies in good times and bad, and what past downturns have taught them about leadership... Read More
                                                                        Speaker(s)
                                                                        Moderator
                                                                        Ali Wolf
                                                                        Director, Economic Research
                                                                        Meyers Research
                                                                        Panelist
                                                                        Alan Norris
                                                                        Chairman & CEO
                                                                        Brookfield Residential
                                                                        Panelist
                                                                        Bill Shopoff
                                                                        President & CEO
                                                                        Shopoff Realty Investments, L.P.
                                                                        Panelist
                                                                        Tricia Esser
                                                                        CEO
                                                                        KTGY Architecture + Planning
                                                                        Interest:
                                                                        • PCBC Passport Required

                                                                        Friday, May 31, 2:00 PM - 2:30 PM

                                                                          Our communities are designed for people seeking to share resources and experiences, thereby reducing footprint and social isolation. The urban dweller is ever-evolving. Starcity is reimagining the physical spaces in which we live with direct input from our members. We challenge those who join us to think of home as a social and economic platform for you to get more from life: shelter, security, delight, access to friends, work, new opportunities and — most importantly — community....
                                                                          Speaker(s)
                                                                          Single Presenter
                                                                          Jon Dishotsky
                                                                          CEO
                                                                          Starcity
                                                                          Interest:
                                                                          • PCBC Passport Required

                                                                          Friday, May 31, 2:30 PM - 3:30 PM

                                                                          • Room: Esplanade Ballroom
                                                                          Four Gold Nugget Awards judges mine the stories, the solutions, the challenges, and the triumphs that make for world-class, cycle-resistant, design, development, and investment in real estate’s communities of the future. We’ll look at features, functionality, business model brilliance, and human resilience as key common denominators in why projects work, and land on five must-have principles for what will make for tomorrow’s best of breed projects....
                                                                          Speaker(s)
                                                                          Moderator
                                                                          John McManus
                                                                          VP, Editorial Director, Residential Group
                                                                          Hanley Wood
                                                                          Panelist
                                                                          Helen Foster
                                                                          Principal
                                                                          Foster Strategy
                                                                          Panelist
                                                                          Teri Slavik-Tsuyuki
                                                                          Founder and Principal
                                                                          TST Ink
                                                                          Panelist
                                                                          Valerio Muraro
                                                                          Director of Design
                                                                          Ashton Woods
                                                                          Interest:
                                                                          • Open to All Attendees

                                                                          Friday, May 31, 2:40 PM - 3:10 PM

                                                                            Factory OS is revolutionizing home construction. We’ve combined pioneering technology with tried-and-true manufacturing methods to build multifamily modular buildings more efficiently and at a lower cost. We’re building more affordable homes, creating good local jobs, and funding innovation....
                                                                            Speaker(s)
                                                                            Single Presenter
                                                                            Rick Holliday
                                                                            CEO
                                                                            Factory OS
                                                                            Interest:
                                                                            • PCBC Passport Required

                                                                            Friday, May 31, 3:15 PM - 4:00 PM

                                                                              With unprecedented new investment in real estate technology and new revolutionary tech moving in to the mainstream, the apartment industry is poised to experience changes that will shape multifamily design, development, marketing, sales and resident experience. This session offers insights from new NMHC research that evaluates a variety of technologies, including artificial intelligence, blockchain, the Internet of Things, and virtual and augmented reality along the lines of funding, development, adoption and business impact. Leaders from NMHC will not only share their thoughts but will explore how a leading developer is leveraging these technologies....
                                                                              Speaker(s)
                                                                              Moderator
                                                                              Rick Haughey
                                                                              VP, Industry Technology Initiatives
                                                                              NMHC
                                                                              Interest:
                                                                              • PCBC Passport Required