Select Criteria: Session Type = PCBC Passport Required

Thursday, May 30, 8:30 AM - 9:15 AM

  • Room: Lower Lobby, Room 3
Speaker(s)
Single Presenter
Douglas Duncan
Senior Vice President and Chief Economist
Fannie Mae
Interest:
  • PCBC Passport Required

Thursday, May 30, 9:30 AM - 10:15 AM

  • Room: Lower Lobby, Room 3
Innovation? Disruption? Why should you care? What does it mean to you financially? In this session we'll discuss the opportunity for innovation to improve the value of new homes. ...
Speaker(s)
Moderator
Margaret Whelan
CEO
Whelan Advisory, LLC
Panelist
Gerard McCaughey
CEO & Chairman
Entekra LLC
Panelist
Steve Glenn
Founder and CEO
Plant Prefab, Inc.
Interest:
  • PCBC Passport Required

Thursday, May 30, 10:00 AM - 10:10 AM

  • Room: Esplanade Ballroom
Price appreciation is moderating, and the media are quick to label this a housing downturn. But is price stabilization actually a good thing? Tim Sullivan believes it is—if builders are positioned with a compelling reason for consumers to buy. He’ll share the real picture for housing, not just what the sensational headlines will tell you, and how successful builders can adapt to a changing—but still healthy—market....
Speaker(s)
Single Presenter
Tim Sullivan
Senior Managing Principal
Meyers Research
Interest:
  • PCBC Passport Required

Thursday, May 30, 10:10 AM - 10:30 AM

  • Room: Esplanade Ballroom
Obsessed. Maniacal. Radical. WOW. These are the words that describe the Zappos commitment to customer service—and that legendary service is rooted in an equal commitment to company culture. Hawaiian native Ryo Zsun is the irrepressibly cheerful Culture Maestro for Zappos Insights. He’ll share the story of how Zappos creates deep, personal, emotional connections with its customers; how to empower and inspire a team of people to create remarkable, memorable experiences; and why investing in service instead of expensive ad campaigns is the best marketing you can do....
Speaker(s)
Single Presenter
Ryo Zsun
The Culture Maestro
Zappos Inc.
Interest:
  • PCBC Passport Required

Thursday, May 30, 10:30 AM - 10:50 AM

  • Room: Esplanade Ballroom
According to research, 75% of consumers expect brands to make more of a contribution to the public’s wellbeing and quality of life (yet only 40% believe brands are actually doing so). And it’s not only customers—employees, investors and community groups all have increased expectations for corporate citizenship. Jonathan Hanwit helps companies transform their business through purpose and storytelling. It starts with identifying your why, aligning your business culture and practices, and articulating your values with a clear and compelling message. Discover how some of the world’s leading companies—including Southwest, Patagonia, Method and Hulu—are using their mission, vision and values to... Read More
Speaker(s)
Single Presenter
Jonathan Hanwit
CEO
thinkPARALLAX
Interest:
  • PCBC Passport Required

Thursday, May 30, 10:30 AM - 11:15 AM

  • Room: Lower Lobby, Room 3
Speaker(s)
Moderator
Nicole Burdette
SVP, Business Strategies
Brookfield Residential
Panelist
Dan Miller
EVP, Capital Markets
Intracorp
Panelist
Jason Keller
Managing Director and Head of Residential
Oaktree Capital Management
Panelist
Terry Ruckle
Founding Principal, California Division
Land Advisors Organization, LLC.
Interest:
  • PCBC Passport Required

Thursday, May 30, 11:00 AM - 11:30 AM

  • Room: Esplanade Ballroom
What distinguishes great companies from their competitors is not quality of ideas or speed to market—it’s their ability to anticipate and act on the needs of their customers. Companies with a highly attuned sense of empathy see new opportunities, have the conviction to act on those opportunities, and forge deeper connections with customers. Josh Grau has done precisely that for companies like Wealthfront, ESPN, YouTube and Twitter, where he used design thinking and storytelling to engage younger consumers. He’ll share not only the strategic mindset behind empathy-driven innovation, but also a framework for embedding it in your company’s business model,... Read More
Speaker(s)
Single Presenter
Josh Grau
Director & Lecturer, Medill IMC
Northwestern University
Interest:
  • PCBC Passport Required

Thursday, May 30, 11:30 AM - 12:00 PM

  • Room: Lower Lobby, Room 3
Speaker(s)
Single Presenter
Peter Martin
Managing Director
JMP Securities
Interest:
  • PCBC Passport Required

Thursday, May 30, 11:35 AM - 12:00 PM

  • Room: Esplanade Ballroom
Claire Booth was a successful but stressed-out market research entrepreneur and executive suffering from what she calls “achiever fever”—constant striving coupled with chronic feelings of inadequacy. Sick and tired of feeling miserable, Claire, a self-help skeptic, decided to try anything that might bring relief, from mindfulness to martial arts, from spending ten days in silence to “smiling” at her spleen. At first she was fearful that slowing down and softening up would mean losing her professional edge. Instead, she discovered a more joyful and purposeful life—one that also turns out to be good for business. Sharing her own experiences as... Read More
Speaker(s)
Single Presenter
Claire Booth
Founder & CEO
Lux Insights
Interest:
  • PCBC Passport Required

Thursday, May 30, 1:15 PM - 2:00 PM

  • Room: Lower Lobby, Room 3
Jeff Meyers will provide a detailed analysis of the equity capital markets based on Meyers Research’s annual Capital Markets Survey. The Survey explores capital's preferences in terms of geography, product type, deal structure and return requirement. Industry veteran and Capital Markets Director for Meyers Research, Steve La Terra, will color the conversation with an overview of capital flows, investment appetite and market projections. Together, they will illustrate why capital has been reluctant to flow into residential land and how things may change in the future....
Speaker(s)
Panelist
Jeff Meyers
Chief Executive Officer
Hanley Wood | Meyers Research
Panelist
Steve LaTerra
Managing Director
Meyers Research
Interest:
  • PCBC Passport Required

Thursday, May 30, 1:15 PM - 2:15 PM

  • Room: Lower Lobby, Room 7
As tech giants dabble in corporate housing, self-sufficient towns and urban neighborhoods...and as startups invest heavily in R+D to disrupt how housing is built...it’s imperative for today’s architects and interior designers to engage the disruption to avoid becoming tomorrow’s industry laggards—disrupted and obsolete. In a dynamic conversation, this panel of experts will share their thoughts about the future of homebuilding and the implications of smart homes, new construction methods and materials, the sharing economy, autonomous transportation, augmented reality, and more. Topics will include: Will there be physically furnished model homes? Will tech integrations cause homes to become obsolete? Is the... Read More
Speaker(s)
Moderator
Donald Ruthroff
Principal - Senior Architect
Dahlin Group Architecture Planning
Panelist
CJ Ametrano
VP, National Interior Merchandising
Toll Brothers
Panelist
Pierrette Tierney
VP of Business Development
Magleby Construction
Panelist
Sidney Pell
Manager, Consumer and Product Insights
John Burns Real Estate Consulting
Panelist
Steve Moore
Senior Partner
BSB Design
Interest:
  • PCBC Passport Required
  • Room: Upper Mezzanine
Building on Ryo Zsun’s talk from the morning general session, this is an opportunity to further unpack—and apply—the why and the how of the Zappos magic to your own company’s customer experience initiatives. In a smaller, casual, conversational format, you'll be able to ask questions and get a more detailed story of how Zappos built a legendary brand around a culture of service....
Speaker(s)
Single Presenter
Ryo Zsun
The Culture Maestro
Zappos Inc.
Interest:
  • PCBC Passport Required
  • Room: Lower Lobby, Room 8
All builders want to sell homes, but each company, community and even product has unique challenges. Communicating the right message, at the right time, to the right consumer is not a one-size-fits-all scenario. Rather than focusing on marketing campaigns or Google vs. Facebook vs. Zillow, this session will explore techniques marketers can use to evaluate those opportunities, helping you determine: where they support the consumer experience (or not), how to estimate their ROI, and ultimately whether they align with your company’s goals. You’ll learn how to critically evaluate any marketing opportunity within the context of your goals, identify which part... Read More
Speaker(s)
Panelist
Dennis O'Neil
President
ONeil Interactive
Panelist
Will Duderstadt
VP of Digital Marketing
M/I Homes, Inc.
Interest:
  • PCBC Passport Required
  • Room: Lower Lobby, Room 4
Millennials are leading all other generations in buying homes (hooray!), bringing with them an expectation for over-the-top amenities they’ve become accustomed to while living in lifestyle-focused rental complexes (oh...). It’s time for builders to explore new ways to differentiate their communities by meeting the wants and desires of this massive demographic—i.e., not golf courses and water parks. This expert panel of mixed disciplines will explore how builders have had to get more innovative and strategic with their community offerings, including a progressive shift toward more natural amenities, landmark features, mixed demographics and other emerging trends you’ll want to keep an... Read More
Speaker(s)
Moderator
Angela Harris
Principal & Creative Director
TRIO Design
Panelist
Bobby Long
Principal and Design Director
KEPHART
Panelist
Jasvina Gill
Vice President
P11 Creative
Panelist
Tasha Jones
Senior Director of Marketing and Community Relations
Brookfield Properties Development
Interest:
  • PCBC Passport Required

Thursday, May 30, 2:15 PM - 3:00 PM

  • Room: Lower Lobby, Room 3
Speaker(s)
Moderator
Nicole Murray
Division President
Taylor Morrison
Panelist
Caitlyn Lai-Valenti
Director of Sales
Brookfield Residential
Panelist
Connie Emmitt-Stern
Executive Vice President, Investments
The Resmark Companies
Panelist
Trece Herder
Regional VP of Regional Land Acquisition
TRI Pointe
Interest:
  • PCBC Passport Required

Thursday, May 30, 2:30 PM - 3:15 PM

  • Room: Lower Lobby, Room 4
Demographic and market conditions are aligning to make purpose-built, single-family rental housing a viable niche opportunity for builders and developers. Today, about one in 20 single-family homes is built for-rent, a number that’s been growing since 2012. With home prices at all-time highs and continuing to rise, demand and profitability for SFRs is growing through appreciation. Get the latest research on demographic drivers for this market, why SFR is worth investing in, why it’s important to the health of a community, and case studies on where it’s working (and where it’s not). AIA CES Credit Eligible: LU 1.0 Hour(s)...
Speaker(s)
Moderator
Gregg Logan
Managing Director
RCLCO
Panelist
Jacque Petroulakis
EVP Marketing & Investor Relations
NexMetro Communities
Interest:
  • PCBC Passport Required

Thursday, May 30, 2:30 PM - 3:30 PM

  • Room: Lower Lobby, Room 7
There’s no question that luxury stokes desire and creates a wow factor, and yet attainable housing is one of the most pressing issues facing our industry today. How will we respond to the challenge? Can we artfully plan, design, build and market homes that deliver both desirability and attainability? This dynamic panel from a mix of disciplines will share their experiences—personal and professional—on the challenges, opportunities and potential creative solutions to this dilemma. Get valuable insight into design trends, consumer research, the good, bad and ugly of BMR housing, and how builders are responding to women’s massively influential role in... Read More
Speaker(s)
Moderator
Denise Ashton
Senior Principal - Planning Studio
WHA Inc.
Panelist
Megan Eltringham
Corporate Vice President of Marketing
The New Home Company
Panelist
Michelle Thrakulchavee
Senior Vice President
City Ventures
Panelist
Natalie McHugh
Associate, Planner/Graphic Designer
WHA
Interest:
  • PCBC Passport Required
  • Room: Lower Lobby, Room 8
When done right, digital marketing can differentiate your brand, generate leads, and fill your pipeline with qualified prospects. Unfortunately, today’s digital marketing isn’t living up to that potential on a consistent basis—and businesses are growing tired of funding efforts that result in poor performance and vanity metrics that have little to do with ROI. What separates the successes from the failures? It starts with a paradigm shift in how you think about sales, marketing and customer success: it’s not about “closing deals,” it’s about elevating relationships. This actionable session will show you five philosophies you must adopt to dramatically improve... Read More
Speaker(s)
Single Presenter
Frank Cowell
Chief Executive Officer
Digitopia
Interest:
  • PCBC Passport Required

Thursday, May 30, 3:15 PM - 4:15 PM

  • Room: Lower Lobby, Room 3
It has become increasingly difficult to navigate the headwinds of for-sale  homebuilding.  With single family rentals emerging as an accepted and growing asset class, should you be building homes for rent?  Hear from the experts who are successfully building homes for rent and learn about their strategy.  Is it a modification to the home building business or an entirely different business model?  Learn from those that have transitioned from building for-sale product to rental housing.  Should you be considering this strategy, too?...
Speaker(s)
Moderator
Steven Friedman
Director
CohnReznick
Panelist
Chris Bley
Partner, NPLC
EVP, IHP Capital Partners
Panelist
Danny Gabriel
CEO
ColRich
Panelist
Jared Geisler, P.E.
Development Manager
NEXmetro Communities
Panelist
Mike Mancini
President and Founder
SoDella Construction
Interest:
  • PCBC Passport Required

Thursday, May 30, 3:45 PM - 4:30 PM

  • Room: Lower Lobby, Room 4
Technology and mobility are changing our expectations of how we design and occupy space, as commercial trends increasingly show a blurring of lines between office, hospitality, marketplace and residential. Gone are the days of 9-to-5 jobs and compartmentalization of work, home and play. Today’s consumers are seeking concierge services, personalization, convenience, and lifestyle that’s easy, fun, and facilitates connection with friends and families. Motivated by different drivers, this phenomenon transcends generations from Boomer to Z. This session will focus on 10 creative ways to adapt residential designs and mix uses to enable more comfortable, flexible and efficient lives. We’ll also... Read More
Speaker(s)
Panelist
Cindy Harvey, AIA, NCARB
Principal, Business Center Sector Leader
Stantec
Panelist
Deborah Blake
Principal
The Ipsum Group
Interest:
  • PCBC Passport Required

Friday, May 31, 8:30 AM - 9:30 AM

  • Room: Lower Lobby, Room 3
Speaker(s)
Single Presenter
Ryan Davis
Director of Research and Client Services
Witten Advisors
Interest:
  • PCBC Passport Required

Friday, May 31, 9:45 AM - 10:30 AM

  • Room: Lower Lobby, Room 3
This panel brings together a market specialist, architect, and property manager to explore how market data may or may not drive design and property planning decisions. The Data can be laser focused, but can design solutions be that fine-grained? What’s the track record for communities which have pursued very specific target renters? Do they get who they went after? As the largest multifamily design firm in North America, our ultimate goal is to inform attendees on the pros and cons of data-driven design and help them decide if this numbers-based strategy is right for their next project. Expect a lively... Read More
Speaker(s)
Moderator
Daniel Gehman
Studio Director
Humphreys & Partners Architects
Panelist
Gina Pimm
VP Client Services
Pinnacle Property Management
Panelist
Richard Gollis
Co-Founder and Principal
The Concord Group
Interest:
  • PCBC Passport Required

Friday, May 31, 10:00 AM - 10:10 AM

  • Room: Esplanade Ballroom
Millennials entering peak homebuying territory. Gen Z entering the workforce. Multigenerational living. Digital detox. Brand activism. Experiential retail. Deepfakes. AI overlords. eScooters. #instagood. #TimesUp. What does it all tell us about the state of today’s buyer? Marketing guru Teri Slavik-Tsuyuki will share her take on the consumer landscape, what’s timely and now, and what’s timeless and always....
Speaker(s)
Single Presenter
Teri Slavik-Tsuyuki
Principal
tst ink LLC
Interest:
  • PCBC Passport Required

Friday, May 31, 10:10 AM - 10:35 AM

  • Room: Esplanade Ballroom
Sarah Unger is fascinated by people. She figures out what makes them tick for some of the world’s most powerful brands, acting as a cultural barometer, anthropologist, innovator, psychologist and (sometimes) therapist. In a lively, interactive conversation, she’ll share the trends she’s seeing, the opportunities they create, and what it will take for brands to remain relevant and innovative in a rapidly-changing landscape (spoiler alert: transformative ideas and meaningful action). She’ll also share the virtues of curiosity, mindfulness, a bias towards action, the contagiousness of enthusiasm, and why a little meditation goes a long way....
Speaker(s)
Single Presenter
Sarah Unger
SVP, Cultural Insights & Strategy
Civic Entertainment Group LLC
Interest:
  • PCBC Passport Required

Friday, May 31, 10:35 AM - 11:05 AM

  • Room: Esplanade Ballroom
Speaker(s)
Single Presenter
Edwin Wong
SVP, Insights & Innovation
Vox Media
Interest:
  • PCBC Passport Required

Friday, May 31, 10:40 AM - 11:10 AM

  • Room: Lower Lobby, Room 3
Bumblebee Spaces is creating a new way to live by unlocking the third dimension. Using smart robots and an AI stack, we increase usable space and reduce your footprint by storing, managing, and retrieving objects on-demand in your ceiling. Bumblebee Spaces safely and intelligently simplifies your life, making space for what matters. ...
Speaker(s)
Single Presenter
Sankarshan Murthy
CEO
Bumblebee Spaces
Interest:
  • PCBC Passport Required

Friday, May 31, 11:05 AM - 11:30 AM

  • Room: Esplanade Ballroom
As tomorrow's marketplace begins to take shape, the aspirations and expectations of consumers are being rechanneled in directions that are well outside the comfort zone of business as usual. J. Walker Smith, described by Fortune as "one of America’s leading analysts on consumer trends," will focus on five key indicators of where the marketplace is headed and what these uncomfortable places mean for the future of brands and marketing. Annually one of PCBC’s most in-demand speakers, Walker draws upon the deep troves of research of Kantar Consulting, which tracks 1,200 retailers globally with purchase data on over 200 million shoppers... Read More
Speaker(s)
Single Presenter
J. Walker Smith
Chief Knowledge Officer for Brand & Marketing
Kantar Consulting
Interest:
  • PCBC Passport Required

Friday, May 31, 11:15 AM - 12:00 PM

  • Room: Lower Lobby, Room 3
While Californian’s defeated last year’s rent control battle initiative, it came with a $75 million price tag for the industry. Already advocates have signaled that they intend to try again in 2020. Moreover, rent control battles are taking place in a growing number of states, including Washington, Illinois and Colorado. In this informative interview with industry veteran Doug Bibby, find out how we beat Prop. 10, what we learned along the way, how the issue is playing out in other states. And how the industry might switch from a defensive position to an offensive and solutions-based approach including findings from... Read More
Speaker(s)
Moderator
Kim Duty
SVP, Public Affairs and Industry Initiatives
NMHC
Panelist
Doug Bibby
President
NMHC
Interest:
  • PCBC Passport Required

Friday, May 31, 11:35 AM - 12:00 PM

  • Room: Esplanade Ballroom
Now that you’re armed with data and insights from some of the world’s leading consumer researchers, how does it all translate into the positioning, marketing and selling of new-home communities? Christopher Brown is an explorer of cool new ideas and technologies, bringing them back to homebuilding—whether small urban infill or large master-plans—in ways that are actionable, affordable and implementable. He’ll share the latest habits, preferences and behaviors of new-home shoppers, together with tools and technologies that will help activate them as buyers. You don’t need a Fortune 500-sized budget to reach people in smart, sophisticated ways. You just need a... Read More
Speaker(s)
Single Presenter
Christopher Brown
Principal & Creative Leader
NEXT New Homes Group
Interest:
  • PCBC Passport Required

Friday, May 31, 12:00 PM - 1:00 PM

  • Room: Esplanade Ballroom
Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example. Even something as simple as color choices can render a product unusable for millions. But in the same way that design can lead to exclusion, it can also, if thoughtfully applied, be the remedy to exclusion. Kat Holmes, named one of Fast Company’s “Most Creative People in Business” in 2017, believes that inclusive design methods―designing objects with rather than for excluded users―can create elegant solutions that work well and benefit all. And it’s not a feel-good sideline. Holmes will show how inclusion can be a source of... Read More
Speaker(s)
Keynote
Kat Holmes
Director, User Experience Design
Google
Interest:
  • PCBC Passport Required

Friday, May 31, 1:00 PM - 1:45 PM

  • Room: Lower Lobby, Room 3
The way we live and consume goods is changing. Technology, the sharing economy and a shift in valuing experiences over things is shaping the way we live. As renters continue to become savvier and have more sophisticated tastes, residents want to be “wowed” and are continually seeking meaningful experiences. Join a panel of industry experts including an architect, interior merchandiser, and developer as they explore cutting-edge technology and design ideas that renters want to see in their homes and amenity spaces. During this fast-paced discussion, the audience will be visually treated to creative design ideas and innovative technology that enhance... Read More
Speaker(s)
Panelist
Angela Harris
Principal & Creative Director
TRIO Design
Panelist
Bryce Hall
Principal
KEPHART
Panelist
Kim Hoeksema
Partner, Head of Development Execution & Operations
Carmel Partners
Interest:
  • PCBC Passport Required

Friday, May 31, 1:15 PM - 2:15 PM

  • Room: Esplanade Ballroom
The days of "if you build it, they will come" are being questioned, but there are fundamental principles of business strategy and leadership that fuel great organizations in all market conditions. This dynamic panel of industry leaders who have weathered past cycles will share their outlook on the current housing landscape, ways of addressing immediate pressing needs, and proactive strategies for adapting to changing times. Find out what these pacesetters are doing to stay nimble in the face of uncertainty, how they’re continually reinventing their companies in good times and bad, and what past downturns have taught them about leadership... Read More
Speaker(s)
Moderator
Ali Wolf
Director, Economic Research
Meyers Research
Panelist
Alan Norris
Chairman & CEO
Brookfield Residential
Panelist
Bill Shopoff
President & CEO
Shopoff Realty Investments, L.P.
Panelist
Tricia Esser
CEO
KTGY Architecture + Planning
Interest:
  • PCBC Passport Required

Friday, May 31, 2:00 PM - 2:30 PM

  • Room: Lower Lobby, Room 3
Our communities are designed for people seeking to share resources and experiences, thereby reducing footprint and social isolation. The urban dweller is ever-evolving. Starcity is reimagining the physical spaces in which we live with direct input from our members. We challenge those who join us to think of home as a social and economic platform for you to get more from life: shelter, security, delight, access to friends, work, new opportunities and — most importantly — community....
Speaker(s)
Single Presenter
Jon Dishotsky
CEO
Starcity
Interest:
  • PCBC Passport Required

Friday, May 31, 2:40 PM - 3:10 PM

  • Room: Lower Lobby, Room 3
Factory OS is revolutionizing home construction. We’ve combined pioneering technology with tried-and-true manufacturing methods to build multifamily modular buildings more efficiently and at a lower cost. We’re building more affordable homes, creating good local jobs, and funding innovation....
Speaker(s)
Single Presenter
Rick Holliday
CEO
Factory OS
Interest:
  • PCBC Passport Required

Friday, May 31, 3:15 PM - 4:00 PM

  • Room: Lower Lobby, Room 3
With unprecedented new investment in real estate technology and new revolutionary tech moving in to the mainstream, the apartment industry is poised to experience changes that will shape multifamily design, development, marketing, sales and resident experience. This session offers insights from new NMHC research that evaluates a variety of technologies, including artificial intelligence, blockchain, the Internet of Things, and virtual and augmented reality along the lines of funding, development, adoption and business impact. Leaders from NMHC will not only share their thoughts but will explore how a leading developer is leveraging these technologies....
Speaker(s)
Moderator
Rick Haughey
VP, Industry Technology Initiatives
NMHC
Panelist
Colin Yasukochi
Director of Research and Analysis
CBRE
Panelist
Laure Thibodeau
Senior Regional Property Manager
Lennar Multifamily Communities
Panelist
Sarah Yaussi
Vice President, Business Strategy
NMHC
Interest:
  • PCBC Passport Required