PCBC© 2012 / June 27-28 / Moscone Center / San Francisco

The Art, Science + Business of Housing

DEMOGRAPHICS

MARKET LEADERS

  • 8,738 people attended PCBC® 2011
  • 86% of PCBC attendees do not attend IBS. 59% do not attend any other industry events at all
  • The Leader-to-Leader Forum, an invitation-only summit for C-level executives from America's largest builders and developers, was a SOLD OUT gathering. 87% of these industry leaders also attended PCBC.
  • Once again PCBC and Marcus & Millichap Real Estate Investment Services partnered in the Multifamily Trends Conference, which attracts over 300 senior level executives.


THE AUDIENCE

PCBC draws an audience of the largest and most prominent community builders in the US—and nearly two-thirds of those who attend are senior level executives. Exhibiting at PCBC means connecting with housing industry decision-makers.

PCBC Attendees Have Extensive Building Industry Involvement
BUILDING ACTIVITIES PERFORMED BY COMPANY
Single Family Home Building 61%
Remodeling 41%
Multifamily Home Building 40%
Architecture or Engineering 36%
General Contractor 36%
Land Development 27%
Commercial/Industrial Building 25%
Specialty Trade Contractor 15%
Manufactured or Modular Home 9%
 
PCBC Attracts Senior Building Industry Executives
JOB TITLES
Owner/Principal/CEO/President 48%
CFO/CTO/COO/CMO/VP 10%
Director/Manager 22%
Supervisor 4%
Other 16%


BUYING POWER

image

Drawn to New Products and Vendors
VERY INTERESTED/INTERESTED IN THE FOLLOWING:
New products/services from your current vendors 71%
New products/services from vendors you are familiar with 68%
New products/services from vendors who are new to you 63%

 

image

image

A HOUSING EVENT
Become an Exhibitor 
Learn More

image

MEDIA HIGHLIGHTS
View Audio/Video/News from PCBC 2011

image

FACEBOOK
Visit our online Community
Join the Conversation