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Wednesday, June 5 | 8:30am-9:30am
 Richard Florida
Maximizing ROI in Place
The Director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, Global Research Professor at New York University, and the founder of the Creative Class Group, which works closely with governments and companies worldwide, Richard Florida is perhaps the world’s leading urbanist, "as close to a household name as it is possible for an urban theorist to be in America," according to The Economist. Esquire has included him on its annual list of “The Best and the Brightest,” and Fast Company dubbed him an "intellectual rock star."
Florida is the author of several global best sellers, including the award-winning The Rise of the Creative Class ("one of the best business books of all time"—800-CEO-READ), and is a senior editor for The Atlantic, where he co-founded and serves as Editor-at-Large for Atlantic Cities, the world's leading media site devoted to cities and urban affairs. Florida appears regularly on CNN and other news broadcasts and is a regular contributor to the op ed pages of major newspapers and magazines. TIME magazine recognized his Twitter feed as one of the 140 most influential in the world.
Florida previously taught at Carnegie Mellon and George Mason University, and has been a visiting professor at Harvard and MIT. He earned his Bachelor's degree from Rutgers College and his Ph.D. from Columbia University.
  
OPEN TO ALL REGISTERED ATTENDEES AND EXHIBITORS
Opening Keynote Sponsor:
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Thursday, June 6 | 8:30am-9:30am
 Dan Pink
To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink is the author of five provocative books about the changing world of work, including the long-running New York Times best seller, A Whole New Mind, and the #1 New York Times best seller, Drive. His books have been translated into 33 languages.
His latest book To Sell Is Human: The Surprising Truth About Moving Others, offers a fresh look at the art and science of selling. As he does in A Whole New Mind and Drive, Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
DRIVE: The Surprising Truth About What Motivates Us, uses 50 years of behavioral science to overturn the conventional wisdom about human motivation. Pink shows that carrot and stick motivators have been oversold and that high performance depends much more on the deeply human need to direct our own lives, to learn and create new things and to do better by ourselves and the world. Drive is a New York Times, Publishers Weekly, Wall Street Journal, Washington Post, Boston Globe, San Francisco Chronicle and Los Angeles Times best seller—as well as a national best seller in Japan and the United Kingdom.
In A WHOLE NEW MIND: Why Right-Brainers Will Rule the Future, Pink charts the rise of right-brain thinking in modern economies and explains the six abilities individuals and organizations must master in an outsourced, automated world. A WHOLE NEW MIND spent more than 100 weeks on The New York Times main and extended best seller lists—and has been a Freshman Read selection at several U.S. colleges and universities.
He held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter for Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.
He received a B.A. from Northwestern University, where he was elected to Phi Beta Kappa, and a J.D. from Yale Law School.
  
OPEN TO ALL REGISTERED ATTENDEES AND EXHIBITORS |