Welcome to the hyper Information Age, where every homebuyer is an online journalist, and every homebuilder must listen to—and participate in—online conversations if they’re to maintain their brand’s integrity. With homebuilders migrating to the online world at breakneck speed, their next big challenge is engaging in ongoing dialogue—the conversation—rather than the monologue of traditional marketing. This session will explore the expected avenues of social media (such as FaceBook, MySpace, LinkedIn, Twitter, Flickr, YouTube, etc.) and many emerging resources. Panelists will discuss how programs were created, the ease of experimentation, the need to constantly measure and tweak, and the overall power of participation.
Guaranteed you will learn:
- Real life case studies of homebuilders and other industry social media programs
- Simple tactics for getting started and engaging in social media
- Best practices of the homebuilding industry and others, as well as missteps to avoid and what to learn from them.