Thursday, June 6
San Diego Convention Center
Paid By April 23 - $395
After April 23 - $495
PCBC’s Design Trends Forum features keynote speakers and panel discussions that focus on intelligent, informed design. Join us for this full-day educational forum dedicated to the design innovations that are reinventing housing. Topics include how we are dealing with changing demographics, consumer priorities, household formations, and attitudes toward homeownership. You’ll hear from many of housing’s most respected builders, architects and researchers as they explore the design trends that have become iconic for their inspired design and those new ones that are fueling the industry’s recovery. Whether it’s small spaces that live large, site plans and density solutions yielding new levels of affordability and livability, multi-generational living, new innovations in green design, or adapting floor plans for new consumer lifestyles, you’ll take home invaluable insights to stay competitive in today’s evolving new market.
2013 Forum Agenda
GENERAL SESSION KEYNOTE
To Sell Is Human, Dan Pink
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, earning their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: So do the other eight. Whether we’re pitching colleagues on a new idea, enticing funders to invest, or cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
Daniel Pink is an extraordinary thinker whose ideas are reshaping how organizations approach innovation, motivation and talent. As he did in his previous bestsellers, Drive and A Whole New Mind, Pink’s latest blockbuster, To Sell Is Human, draws on a rich trove of social science to reveal counterintuitive insights. In it he reveals a fascinating new framework for moving others. Forget the old smarmy, glad-handing techniques—in its place is a new approach that involves three very human qualities and four surprising skills.
Welcome and overview from Forum Chairs
Growing Community through Agriculture
Daron Joffe is not what most people envision when they think of farmers. “Farmer D” is a maverick within the organic farming movement, a 30-something eco-entrepreneur with an impressive production history. Actress Jennifer Garner thinks his turnips “rock,” and Sir Richard Branson hired him to develop a farm-to-table experience at his exclusive New Jersey spa. Joffe was the founding farmer at Serenbe in Palmetto, Georgia, where he created a 25-acre biodynamic farm that continues to supply the community with fresh produce. On a “town-by-town mission to re-energize the food culture,” Farmer D has created sustainable properties such as Hampton Island Preserve in Georgia, Longleaf Preserve in Florida, and many others.
Daron Joffe, Founder and President, Farmer D Organics
From Brown to Green: Strategies for Successful and Sustainable Urban Brownfield Redevelopment
Explore a development model fitting for today’s economic climate among a growing segment of buyers looking for a more urban style of living. Midtown is a 184-acre brownfield redevelopment site presently under construction just five miles from Denver’s Central Business District. The development team will discuss the process of acquiring, cleaning up, and delivering to market a Brownfield redevelopment project with over 1,300 homes, 150,000 SF of retail, and urban farming elements that make this a dynamic, one-of-a-kind infill community.
Steve James, Principal/Director of Community Design, DTJ DESIGN
Tom Morton, Sr. Vice President, Brookfield Residential
Campus to Career: What’s Cool About Apartments
Young people want to be close to the action. And close to work too. But home is still a refuge—a place to settle in and get away from it all. This session will explore the latest trends in high-density multifamily design, from floor plans to amenities to lifestyle accommodations. Where can I wash my dog? Where can I work out? Where can I park my bike? Can I plant a garden? Can I park my car under cover? Can I plug it in? Where can I barbeque? Where can I hang out on a sunny day? Answer these questions, and you will connect young people with what they want—and have come to expect.
Moderator: Nancy Keenan, Principal, Dahlin Group
John M. Thatch, AIA, LEED AP, Design Principal, Dahlin Group Architecture Planning
Eric Olsen, AIA, LEED AP, Principal, TCA Architects
Thomas Remensperger, President, Cannon Group
Residential Architects Showcase Sexy New Design
We’ve all read it, and even said it: post-recession new home buyers differ from their boom-day predecessors. Knowing it to be true and translating that knowledge into actionable information that helps sell more homes is where value exists. As the market gains momentum, creating value for buyers matters more than ever before. This panel of expert architects will explain the logic behind designing, building and selling homes with proven appeal in today’s market.
Bill Hezmalhalch, AIA, President, William Hezmalhalch Architects
Jeffrey T. LaFetra, President, Bassenian Lagoni Architects
Carl Lagoni, AIA, Vice Chairman, Bassenian Lagoni Architects
Michael Woodley, AIA, President, Woodley Architectural Group
Eric Zuziak, AIA, Principal, Director of Design, JZMK Partners
New Lifestyle Design Opportunities: The Future is Now
Have you ever thought about living in a hotel? A high-rise? With another family? Or multiple places throughout the year? This panel of design innovators will share and discuss new projects offering fresh alternatives to traditional single family living. Discover what and where they are—and why and how they’re working.
Mark Scheurer, AIA, Principal, Mark Scheurer Architect, Inc.
Mark Humphreys, CEO, Humphreys and Partners Architects
Standing the Test of Time: Developments that Become Iconic
Most developments recede in people’s mind over time, but some are so special that they achieve and retain an almost cult-like following. As we celebrate 50 Years of PCBC’s Gold Nugget Awards for Design – we will look back at some Gold Nugget Winners and others designs that have stood the test of time. In this closing keynote session, John Martin and some of the West Coast's leading architects will discuss these inspiring, iconic projects, reflecting back on their favorites and discussing why they continue to be highly desirable today. These examples underscore the crucial role of good design in creating a solid reputation for the community’s—and the builder’s—brand.
John Martin, President, John Martin and Associates
Wrap-up from Forum Chairs
May We Recommend
Gold Nugget Awards
June 5, 2013 | 4:30pm-7:30pm
San Diego Convention Center
Ticket Required: $95
Recognizing those who improve our communities through exceptional concepts in design, planning and development.
The 50th ANNUAL GOLD NUGGET AWARDS recognizing builders, developers, architects, and land planners with communities and projects in the United States and ALL international countries.
Gold Nugget winners share one common denominator: excellence and innovation in addressing complex design/build issues. The competition is sponsored and presented by PCBC. Co-sponsors include Builder Magazine and major building product manufacturers, financial institutions and builders, architects and associates in the real estate field.
June 5-6, 2013
San Diego Convention Center
San Diego, CA
Exhibit Hall hours:
June 5, 9:30am - 5:00pm
June 6, 9:30am - 5:00pm
Eric Brown, Vice President Client Resources, William Hezmalhalch Architects, Inc.
Eric draws from over 30 years of experience in developing, analyzing and consulting on real estate projects throughout the Western United States. His past development experience includes designing and developing the NAHB’s 1997 Best Active Adult Community in the nation, Arizona Traditions. In 1998 he founded Artisan Homes, a nationally recognized development and construction firm focused on high-density single family, town home, loft, mixed-use and live/ work communities in the greater Phoenix area. His developments have earned numerous local and national awards including Professional Builder’s Grand Award for National Project of the Year in January 2006 and Builder Magazine’s Builder’s Choice Award for Best Live/Work Community in the Nation in October of 2006.
Lisa M. Parrish, Partner, Peter M. Mayer Productions, Inc.; Gold Nugget Awards Administrator
For over 20 years, Lisa has worked in the Homebuilding Industry honoring the best and brightest through the administration and production of the largest industry award competitions in the Nation—including PCBC’s Gold Nugget Awards, honoring the best in design and planning in the United States.
A recognized leader within the industry, Lisa was honored in 2009 with the B.J. Stewart Women’s Achievement Award for providing inspiration to others through a willingness to share knowledge and mentoring others in the Home Building Industry.