Thursday, June 6
Eleventh Annual Multifamily Trends Conference
Paid By April 23 - $395
After April 23 - $495
Now in its eleventh year, the Multifamily Trends Conference provides unmatched analysis and forecasting of the forces shaping for-rent and for-sale multifamily housing. The multifamily outlook remains strong, but conditions are beginning to tighten, requiring smart strategies and informed decision-making. This year’s program will help you stay ahead of the curve, with expert perspectives on economic forecasting, emerging opportunities, supply and demand, debt and equity sources, trends in design, floor plans and amenities, and more.
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2013 Forum Agenda
GENERAL SESSION KEYNOTE
8:30am–9:30am
To Sell Is Human, Dan Pink
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, earning their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: So do the other eight. Whether we’re pitching colleagues on a new idea, enticing funders to invest, or cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
Daniel Pink is an extraordinary thinker whose ideas are reshaping how organizations approach innovation, motivation and talent. As he did in his previous bestsellers, Drive and A Whole New Mind, Pink’s latest blockbuster, To Sell Is Human, draws on a rich trove of social science to reveal counterintuitive insights. In it he reveals a fascinating new framework for moving others. Forget the old smarmy, glad-handing techniques—in its place is a new approach that involves three very human qualities and four surprising skills.
9:45am–10:00am
Welcome/Introduction
Prime Movers: Five Trends That Will Drive Multifamily Dynamics in 2013
The apartment market has some strong winds at its back. Demographic (the arrival of Gen Y) and economic (the collapse of the for-sale market) point to continued strength in returns. But what trends are likely to drive industry activity this year? Join our conference moderator as he presents the key drivers in 2013.
Boyce Thompson, President, BT Media
10:00am-10:30am
Economic and Macro Apartment Supply and Demand Outlook
The Look Ahead
Two or three years into a multifamily recovery, many of the easy wins are gone. Rent growth has slowed, margins have compressed, and competition from the for-sale sector has intensified, and construction has heated up in the major apartment markets. All of which raises an important question: What’s Next? A changed apartment landscape makes it much more difficult to stay one step of the competition.
Richard Green, Director of Lusk Center for Real Estate, USC
10:30am–11:15am
Operations—Ancillary Income
Using Technology to Drive Ancillary Income
There’s more than one way to drive top-line growth and bottom-line profits. Even as to grows more difficult to raise rents, multifamily owners find that they can charge more for higher levels of service and convenience. The trick is knowing which amenities your renters will pay for, and how much. Join a frank discussion of the opportunities, revenue potential, pitfalls and field difficulties associated with tapping this potentially ripe source of new income.
Steve Lefkovits, President and CEO, Joshua Tree Consulting
Carie Powel, President, Aeris Properties
11:15am–12:00pm
Getting Deals Funded
Show Me the Money
Despite the multifamily market’s health, financing remains difficult to come by for some owners and developers. Yet some deals continue to get financed even as others don’t. Come hear a panel of debt and equity providers talk about terms and conditions currently imposed on acquisition and development deals. There is money in the market. It’s just not as easy to acquire as it used to be.
Moderator: Boyce Thompson, President, BT Media
Eric Ealy, Director of Production Western Region, Freddie Mac
JB Gerber, Associate, Cornerstone Real Estate Advisers
Guy K Johnson, CEO, Johnson Capital
12:00pm–1:30pm
Lunch break with time to visit the exhibit floor
1:30pm–2:15pm
Development Outlook
What’s Hot, What’s Not
Three years into a multifamily housing recovery, many of the easy development opportunities have already been done. Some of the biggest apartment markets are in danger of being overbuilt. Yet there’s still plenty of opportunity for new projects in the Western United States; you just need to know where to look. Join Jeff Meyers and panel of developers as they pinpoint the markets and products that are hot, and the ones that are not.
Moderator: Jeff Meyers, President, Meyers Research, a Kennedy Wilson Company
Larry Scott, Vice President - Western Region, Fairfield Residential
Ziv Cohen, Chief Operating Officer, Resmark Apartment Living
2:30pm–3:15pm
Design Panel
Design’s Greatest Hits
What if you asked four of the nation’s leading multifamily architects for the one floor plan, unit design, or community amenity that tops their hit chart? Think about it no longer, because that’s exactly want we’ll do in this fast-pace design seminar designed to rock your world. Take home ideas for instant classics that you can use in your next project.
Moderator: Manny Gonzalez, AIA, LEED AP, Principal, KTGY Group
Aram Chahbazian, President, TCA Architects
Daniel Gehman, Studio Leader, Harley Ellis Devereaux
Mark Humphreys, CEO, Humphreys Partners
Dan Withee, Partner, Withee Malcolm Architects
3:30pm–4:15pm
Investment Strategies: Insights from the Experts
Compelling fundamentals continue to drive institutional equity into commercial real estate and especially core multifamily. Investor appetite for trophy apartment properties is as competitive as ever. Hear from industry leading experts on how they are underwriting acquisitions and what their investment strategies are for 2013. Gain keen insight into the investment metrics utilized to buy core, secondary and tertiary multifamily properties in today’s market.
Moderator: Marc Renard, Executive Managing Director, Cushman & Wakefield
Chris Burk, Senior Director, TIAA-CREF
Kevin A. Kaberna, Managing Director/Principal, Greystar Real Estate Partners
John Kennedy, Managing Director, Cornerstone Real Estate Advisers
Timothy Walters, VP, Investments, AvalonBay Communities, Inc.
4:15pm—5:00pm
Multifamily Leader Panel: Visions from the Top
Every multifamily company needs a strategy, that’s a given. But is yours the best it could be? A panel of multifamily leaders will discuss the operating strategies that they use to guide their companies. Which makes more sense to grow your company, new development or acquisitions? How do you attract the best new talent for growth and integrate it into your existing culture? What’s the latest focus for driving NOI growth? How are these leaders motivating their companies to create value throughout the organization?
Greg Beck, VP of Development, Championship Real Estate Companies
Mark Gleiberan, President, Owner, and Founder, MG Properties
Todd Darling, Executive VP, Acacia Capital Corporation
PCBC 2013
Homebuilding Tradeshow
June 5-6, 2013
San Diego Convention Center
San Diego, CA
Exhibit Hall hours:
June 5, 9:30am - 5:00pm
June 6, 9:30am - 5:00pm
Forum Chairs
Steve Lefkovits, President and CEO, Joshua Tree Consulting
Steve Lefkovits is President and CEO of Joshua Tree Consulting, which he founded in 2001 and Joshua Tree Conference Group founded in 2008. He is a also partner at RealtyCom Partners, LLC, the apartment industry’s leading asset manager of telecom marketing rights on behalf of property owners.
Manny Gonzalez, AIA, LEED AP
Principal, KTGY Group
Manny Gonzalez is the senior partner in KTGY’s Santa Monica office and President of KTGY Group, Colorado. He is responsible for the design, land planning, and production of developments throughout the western U.S. as well as active adult and affordable multi-family communities nationwide. Learn more
Association Partner:
