PCBC© 2012 / June 27-28 / Moscone Center / San Francisco

The Art, Science + Business of Housing

MULTIFAMILY TRENDS CONFERENCE

Wednesday, June 27 & Thursday, June 28
The Tenth Annual Multifamily Trends Conference
Moscone Center, San Francisco

Paid By May 15 - $495
After May 15 - $595

Build. Buy. Value-add. Any way you slice it, 2012 is poised to be a good year for multifamily. Economists and forecasters say this year marks the start of a peak season of performance—a two- to three-year run up in values, rental rates, and new development. But the road ahead faces some headwinds. The stagnant economy, unemployment, and continued sputtering in capital vehicles could dampen the outlook for multifamily. How our industry deals with these and other challenges will determine how successfully we navigate future opportunities. This year’s expanded Multifamily Trends Conference offers more sessions, more experts and more straight talk on the economy, supply and demand, capital markets, investment strategies, development trends and macro/regional market conditions.

Download Multifamily Trends Conference Brochure


Platinum Product Partner:

image


Forum Sponsors:

image


image


image


image


2012 Forum Agenda
Wednesday, June 27

1:30pm-1:45pm
Chairman's Opening Comments
Alfred Pace, Co-founder and President, Pacific Urban Residential

1:45pm-2:45pm
Economic and Macro Apartment Supply and Demand Outlook
Driven in part by a dismal single family market, a shortage of supply and shifting demographics, the multifamily market is poised for record growth. We’ve asked two experts to examine the underpinnings for the market’s resurgence and to put reality behind the forecast for this year and beyond.
Moderator: Tom Bannon, CEO, California Apartment Association
Chris Thornberg, Founding Principal, Beacon Economics
Ron Witten, Founder, Witten Advisors

3:00pm–4:00pm
Where’s The Money: Understanding Today’s Capital Markets Sources
How will the Fed balance the fight between inflation and the pace of economic recovery? More capital sources are entering the multifamily market but agency lenders still play a leading role as the source of debt capital. The controversy regarding the proposed changes to Fannie and Freddie continues to heat up with much uncertainty regarding the final outcome. Will agency lenders’ multifamily segment remain a viable source of financing or will life insurance companies, commercial banks and commercial mortgage backed securities (CMBS) set up to dominate multifamily financing?
Moderator: Guy Johnson, President, Johnson Capital
Paul Angle, Managing Regional Director, Freddie Mac
Scott Chisolm, Senior Vice President – Development, Redwood Trust

4:15pm–5:15pm
Investment Strategies
The continued volatility of the global capital markets and the corresponding anemic returns generated by the stock and bond markets continues to drive institutional equity into commercial real estate. Limited new construction, signs of economic expansion and a low interest rate environment provide compelling justification for long-term aggressive rent growth. Hear from industry leading experts on how they are underwriting acquisitions in today's market and what their investment strategies are for 2012.
Moderator: Marc Renard, Executive Managing Director, Cushman & Wakefield
John Kennedy, Managing Director, Cornerstone Real Estate Advisers
Frank T. Suryan, Jr., Chairman and CEO, Lyons Communities
Tim Hennessey, Principal, Prudential Real Estate Investors
James Alexander, Senior Vice President, Equity Residential
Richard Ross, West Coast Acquisitions Director, GID Investment Advisers

5:30pm–6:30pm
Networking Reception


Thursday, June 28

GENERAL SESSION KEYNOTE

8:30am–9:30am
The Thank You Economy, Gary Vaynerchuck
imageIn his session, Gary Vaynerchuk teaches entrepreneurs how to take advantage of the current business environment, while also preparing them to succeed as it changes and evolves into what he’s termed “The Thank You Economy.” With the rise of the Internet and the power of the common consumer, businesses must look backwards and scale the caring their grandparents’ businesses exhibited towards their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition - those emphasizing quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.


9:45am–10:45am
Regional Metro Apartment Outlook
This session provides an in-depth look at regional and metro level apartment market performance and outlook highlighting various trends on vacancies, rents and future construction. Various rankings will be shared with the audience to help guide their future investment strategy.
Moderator: Hessam Nadji, Managing Director, Marcus & Millichap
Jeff Meyers, Principal, Meyers LLC
Greg Willett, Vice President Research & Analysis, MPF Research

11:00am–12:00pm
Development Outlook
If you’ve got development sites ready to roll and have somewhat rational expectations on future rent growth, you better start breaking ground, like, yesterday. While labor and materials costs remain low, fundamentals stay positive, and supply lingers at all-time lows, the environment for apartment development over the next several years is optimal.
Moderator: John C. Condas, Partner, Allen Matkins Orange County
Ziv Cohen, COO, Resmark Apartments Living
Kevin Andrade, Senior MD, Millcreek Residential Trust, LLC
Larry Scott, Fairfield Development

Mark Humphreys, CEO, Humphreys & Partners


12:00pm–1:30pm
Lunch break with time to visit the exhibit floor

1:30pm–2:15pm
Best Practices in New Construction Marketing
Cutting-edge presenters will discuss quantifiable marketing strategies that leverage online and offline tools to create a great shopping experience for prospective renters. With the splintering of media has come unusual opportunities to garner a disproportionate share of shopper eyeballs and drive rents above the proforma. Come see how leaders are doing it.
Steve Lefkovits, President and CEO, Joshua Tree Consulting
Tina Makssour, Vice President of Performance, Alliance Residential Company
Additional panelists TBA

2:30pm–3:15pm
Success in a Market Dominated by Public Players
Public REITs have long dominated the deal making landscape. And now high-net-worth investors and family empires are raising funds and deploying capital across the country. How have their building, buying and holding strategies influenced the marketplace. What can smaller companies do to compete? Join this panel of insiders as they discuss the future competitive landscape for multifamily investment.
Moderator: Laurie Lustig-Bower, Executive Vice President, CBRE
Randall Lewis, Executive Vice President, Lewis Operating Corp
Chris Beda, Senior Managing Partner, CIO, Carmel Partners
Additional panelists TBA

3:30pm–4:30pm
Closing CEO Keynote Panel: Apartment REIT Outlook
Thanks to strong fundamentals and an unbeatable demographic outlook, the apartment industry is poised to enter a period of historic growth through 2014. As a result, progressive companies are looking ahead, setting their dials, and trying to determine which of four strategic channels—IPOs, development, acquisition funds, or value-add—they will tune in to.
Moderator: David Bragg, REIT Analyst, Zelman & Associates
Michael J. Schall, President & CEO, Essex Property Trust Inc.
John Schissel, CFO, BRE Properties
Bob Hart, President, Kennedy Wilson Multifamily Management Group


image

PCBC 2012
June 27-28
Moscone Center
San Francisco, CA

Exhibit Hall hours:
June 27, 9:30am - 5:30pm
June 28, 9:30am - 5:30pm

Forum Chair
Alfred Pace, Co-founder and President, Pacific Urban Residential
imageMr. Pace is a graduate of the USF and a CPA (inactive). His early career began with the accounting firm of KPMG, San Francisco, and the subsequent founding of CMR Search in 1983. Prior to Pacific, Mr. Pace spent fourteen years in several senior positions for multifamily pension fund advisor SSR Realty Advisors, culminating in the position of Managing Director, National Acquisitions. Since 1986, he has been an investment advisor and principal in the acquisition of apartment communities totaling more than 22,000 units and $4.5 billion dollars. He is a member and director of NMHC and ULI and has authored articles on the subject of multifamily investments.

Produced by PCBC in partnership with:
image

Association Partner:
image

image

image

A HOUSING EVENT
Become an Exhibitor 
Learn More

image

MEDIA HIGHLIGHTS
View Audio/Video/News from PCBC 2011

image

FACEBOOK
Visit our online Community
Join the Conversation