The Art, Science + Business of Housing


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General Session KeynoteStealing Fire

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8:30 am-9:30 am (Open to all attendees)

Steven Kotler

Bestselling author Steven Kotler reveals how elite performers—from Navy SEALs to Silicon Valley execs to extreme athletes—harness alternate states of consciousness to radically boost productivity.

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General Session Keynote: The Best Story Wins!MatthewLuhn 225

3:30 pm-4:15 pm (Open to all attendees)

Matthew Luhn

Matthew Luhn, one of the original story creators at Pixar, will reveal how to use storytelling to connect more effectively with audiences—driving your story toward one unforgettable selling point.

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PCBC Presents: The Re-Think Conference

June 28 & 29 | San Diego, CA

PCBC’s main conference is now Re-Think—two days of inspiring ideas and provocative perspectives on residential design, marketing and organizational leadership.

Re-Think looks outside the four walls of homebuilding to draw insights from a wide variety of sources. We then apply those insights to the specific challenges of creating better, more livable, more desirable homes and communities.

Thursday, day two of the Re-Think Conference, is the practical application, with subject-specific breakouts led by the industry’s best and brightest practitioners. Covering design, marketing and business management (and sometimes a blend of all three), these sessions will connect you to best practices and innovative new approaches in residential development. Learn More

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PCBC Presents: The Multifamily Trends Forum

See what’s forecast for multi-family housing sales and rentals.

PCBC has created a special one-day education event devoted entirely to the trends and issues affecting and transforming multifamily for-rent and for-sale housing. Top industry leaders gather to examine, predict and debate what lies ahead for multifamily housing. Join developers, builders, architects, investors and financiers active in the for-rent and for-sale multifamily markets. Learn MoreDownload the Brochure (PDF)

Multifamily Lunch

12:00 PM - 1:15 PM
Ticket Required: $95

A Conversation with Scot Sellers, retired CEO of Archstone, board member and author, and Douglas M. Bibby, President of the National Multifamily Housing Council (NMHC). Learn more here 


Scot Sellers

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Doug Bibby

The 54th Annual Gold Nugget Awards


4:30pm: Cocktails & Networking
6:30pm-8:30pm: Awards Ceremony
San Diego Convention Center

RPCBC's Grande Finale! Make plans to attend the most prestigious design awards in the nation, recognizing those who improve our communities through exceptional concepts in design, planning and development. Learn More.

Open-to-All Education Sessions

Each year we dedicate sessions that are complimentary to all attendees--giving Exhibit Pass holders the opportunity to engage in the rich PCBC educational experience. Learn more about this year's sessions:

            Thursday, June 29
9:45 AM—10:45 AM

Mitigating the Inclusionary Housing Requirement

11:00 AM—11:45 AM

Housing the Next One Million

11:00 AM—12:00 PM

Selling Zero: The Risk, Reward, and Reality of Marketing ZNE

12:15 PM—1:15 PM

Crafting the Specific Plan

1:30 PM—2:15 PM

Building Practices to Reduce Water, Mold, & Moisture Issues

2:30 PM—3:30 PM

Home Water Reuse: The Short Cut to Super Water Efficiency

Exhibit Floor Highlights

View all 2017 exhibitors here


The Hub for Social, brought to you by loanDepot

Whether you’re a tech-savvy marketer or a newbie hoping to learn how social media can enhance your business initiatives, The Hub for Social is here for you. Presented by PCBC and loanDepot and located in the Exhibit Hall, The Hub for Social will host social media experts to lead discussions, answer questions and share tips on best practices, targeting the right audience, engagement, and more. Join your fellow homebuilding professionals and social media ambassadors to get your questions answered, learn about new social features, discover new ideas and come away with a working knowledge of how to best leverage social media for your business.

Join scheduled pop-up talks or just stop by throughout the day to ask your social media questions, relax, recharge and connect with colleagues.

            Thursday, June 29
10:00 AM12:00 PM Social Media Expert Onsite
11:00 AM—11:30 PM Biggest Social Media Mistakes You Might Be Making                      
1:00 PM—4:30 PM Social Media Expert Onsite
3:00 PM—3:30 PM Targeting Your Audience & Building Engagement

Sponsored by:


The Parade of Products

We're honoring outstanding achievements in new product development--check out all winners in the Registration Lobby and online on our POP@PCBC page!


The High Performance Home Theater Presentations

The energy efficiency requirements of new California homes increased significantly at the start of this year through the introduction of aggressive yet flexible 2016 Title 24 Standards mandating High Performance Walls and Attics.  At the High Performance Home Theater, PCBC is creating a valuable educational event on the show floor that will feature 20-minute presentations each day and access to top experts that can help builders understand and comply with these changing codes. 

            Thursday, June 29
10:30-10:50   HP+TM Building Enclosure Systems – Affordable Solutions for Title 24 and Beyond
BASF Corporation; Presenter: Chris Rosemond, Construction Science Architect, BASF Corporation
11:00-11:20 Complying with the Energy Code 2016 and Beyond
Gabel Energy; Presenter: Gina Rodda, Principle/Owner, Gabel Energy
11:30-11:50     Solving the Challenge for Builders: Window Installation with Continuous Insulation
ThermalBuck, LLC; Presenter: John Brooks, President, BRINC Building Products
1:30-1:50    Educating the Workforce
Consol; Presenter: Dan Krekelberg, Senior Project Manager, Consol
2:00-2:20    Window Solutions for High Performance Homes
Sierra Pacific Windows; Presenter: Cortney Weeks, San Diego Regional Manager, Sierra Pacific Windows
2:30-2:50       Indoor Air Quality. Mechanical Ventilation Code Solutions
Air King America; Presenter: Trina Scott, Vice President, Air King America
3:00-3:20    Envelope First – Continues Insulation the Rmax Solution
Rmax a Sika Company; Presenter: Larry Shelton, Western Regional Manager, Rmax a Sika Company


Tuesday, June 27 Highlights    Wednesday, June 28 Highlights