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Gaylord Pacific Resort & Convention Center
Tradeshow & Conference: July 28-29, 2026
Invitational Events: July 29-30, 2026
Chula Vista | San Diego
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Tuesday, July 28, 10:45 AM - 11:05 AM

Zero Energy Ready Homes That Perform: A Builder’s Real‑World Approach
  • Room: Innovation Stage | PCBC Exhibit Floor
The push toward high‑performance and Zero Energy Ready Homes is accelerating, but builders often struggle with practical integration, from design and trade coordination to quality assurance and customer education. In this session, Megan Cordes from Beazer Homes will share a builder’s perspective on how to plan, construct, market, and support Zero Energy Ready Homes at scale. Steve Easley, an internationally recognized building science consultant, will draw on his experience performing thousands of jobsite quality surveys to highlight the construction defects he sees most often and the practical root causes behind them. Together, they'll share proven, cost‑effective strategies to help builders increase... Read More
Speaker(s)
Speaker
Megan Cordes
Director of Sustainability and Building Science
Beazer Homes
Speaker
Steve Easley
Principal
Steve Easley & Associates
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 11:00 AM - 11:45 AM

How High-Performing Builders Increase Revenue & Scale While Protecting Margin
  • Room: White Alder 1-3
For builders large or small, increasing revenue and growing the business often introduces a hidden risk: margin erosion. As companies add communities, expand into new markets, increase production capacity or grow through acquisition, complexity rises and profit can quietly slip away. But consistently high-performing builders approach this challenge differently, relentlessly challenging old assumptions, prioritizing leadership skills, and with financial diligence and proactive decision-making that eliminates waste and maximizes productivity. In this session, veteran builder and industry advisor Fred Reikowsky shares the specific practices top builders use to identify profit leaks, establish clear targets and accountable KPIs, build teams with a scalable... Read More
Speaker(s)
Speaker
Fred Reikowsky
Principal, Professional Business Coach
Legacy Business Leaders
Educational Track:
  • Max Pass Registration Required
Who’s Your Buyer? Demographics, Demand & Local Market Clarity
  • Room: Chula Vista Ballroom 1
Understanding what buyers want starts with understanding who they are. From the rise of working women and changing household formation to immigration, technology and shifting economic confidence, today’s housing demand is being shaped by powerful demographic forces. This session provides builders with clearer insight into who is driving housing purchases across California and the West Coast and how those buyers are changing. We’ll explore emerging buyer profiles, how interest rates, job uncertainty and affordability pressures influence decisions, and where demand is strengthening or softening across key regional markets. Gain practical insight into the next wave of homebuyers and what it means... Read More
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 11:15 AM - 11:45 AM

AI to ZNE: The New Wave of Products & Technologies Shaping Home Building
  • Room: Innovation Stage | PCBC Exhibit Floor
Product innovation isn’t just about what’s new—it’s about what actually solves the problems builders are facing right now. From expectations around energy efficiency and resilience to rising costs and the rapid expansion of AI, the purchasing choices builders need to make are more critical than ever. Curated from PCBC exhibitor insights and deep industry research, this session highlights the most relevant emerging products and technologies and organizes them around real builder decision points: how to build more efficiently, reduce costs, deliver energy performance and resilience, and better align with evolving buyer segments. From AI-driven tools to next-generation building systems, you’ll... Read More
Speaker(s)
Speaker
Melissa Morman
Built4F
Speaker
Tim Costello
Founder & Former CEO
Builder Homesite Inc.
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 12:30 PM - 12:50 PM

The AI-Powered Land Team: How Top Builders Are Winning the Evaluation Race
  • Room: Innovation Stage | PCBC Exhibit Floor
Every home gets built on a land decision: the market, timing, zoning, seller, and yield assumptions. Get those right and everything downstream has a chance. Get them wrong, and no amount of operational excellence recovers what was left on the table. In today’s market defined by limited supply, increased competition, and fewer obvious opportunities, most builders face the same challenge. Yet some are consistently finding and winning deals their competitors see too late. The difference isn’t access, but how they evaluate opportunities and how quickly they move from signal to decision—and AI is now playing a critical role in that... Read More
Speaker(s)
Speaker
Oliver Alexander
CEO and Founder
Prophetic
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 12:45 PM - 1:30 PM

Stop Marketing Like a Builder: How Intentional Brand Messaging Drives New Home Sales
  • Room: White Alder 1-3
Most builders treat marketing like a digital flyer rack: price drops, incentives, exterior photos, and feature lists buyers scroll past. Today’s buyers are numb to it. They aren’t looking for another house; they’re looking for clarity, confidence, and relief from confusion in the buying process. This session reframes how you think about your messaging and the story your brand tells—across social, websites, digital campaigns, and more—as a buyer-intent engine, not a promotional channel. Learn how to move beyond common concessions and boring photos by addressing the buyer’s why: timing fears, financing confusion, distrust, and decision anxiety. The focus isn’t posting... Read More
Speaker(s)
Speaker
Christopher Brown
President
Next New Homes Group
Educational Track:
  • Max Pass Registration Required
The Taylor Morrison Test: Do Offsite Components Truly Deliver?
  • Room: Chula Vista Ballroom 1
Offsite framing has long promised faster cycle times, tighter material use, and relief from skilled labor shortages. Yet most production builders still rely primarily on traditional stick framing, using offsite components only selectively. If the advantages are real, why hasn’t the industry reached a tipping point? Taylor Morrison’s Austin division had historically used structural components such as roof trusses, wall panels, and floor systems on a limited number of entry-level communities. After participating in a side-by-side framing comparison that produced surprising results, the team took a deeper look at their project costs and began reevaluating how offsite components could fit... Read More
Speaker(s)
Speaker
Alex Northam
Purchasing Director-Austin Division
Taylor Morrison
Speaker
Sean Shields
Director of Marketing
Structural Building Components Association (SBCA)
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 1:00 PM - 1:30 PM

Getting Home Tech Right: From Product Trends to Innovative Trade Partnerships
  • Room: Innovation Stage | PCBC Exhibit Floor
Home technology is expanding across every part of the home, but most builders struggle to deliver it consistently, profitably, and at scale. The issue isn’t awareness of the products. It’s how they’re packaged, sold, and executed across trades and price points. This session breaks down where home tech is gaining traction across outdoor living, security, AV, kitchens and more, and how top builders are structuring those offerings. Equally important, we'll focus on the innovative partnership models behind it: how to define scopes, separate design from installation, and align trades to deliver a more consistent, higher-quality result. From standard and option... Read More
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 1:45 PM - 2:05 PM

Blueprint for Upskilling the Homebuilding Workforce: Emerging Competencies, Skills & Technologies
  • Room: Innovation Stage | PCBC Exhibit Floor
In February 2025, BTF (in partnership with Leading Builders of America and Weyerhaeuser) released the “Blueprint for Upskilling the Homebuilding Workforce”—the first industry-wide study to map high-value technical skills across every major trade category and identify the emerging skills needed for new building technologies. This session shares the study’s key data and practical recommendations:  The specific technical skills that deliver the highest ROI for builders today, Emerging competencies required for modular, high-performance, and tech-enabled construction, Proven strategies for upskilling existing crews and integrating new hires faster, and How to expand the talent pipeline to underrepresented groups....
Speaker(s)
Speaker
Marshall Ames
Chief Executive Officer
Building Talent Foundation
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 2:00 PM - 2:45 PM

Making Strategic, High-Impact AI Investments Across the Homebuilding Lifecycle
  • Room: White Alder 1-3
It’s an understatement to say AI is transforming homebuilding. The technology can now be applied across nearly every part of the business and builders who use it effectively are gaining efficiency, identifying hidden waste, and making faster and more profitable operational decisions. Those who don’t are falling behind. The challenge now is cutting through the noise. Using real-world examples, this session walks through key stages of the homebuilding lifecycle—from land sourcing and permitting to estimating, financial analysis, project management, and jobsite coordination—to show where AI is delivering real value today, where its limitations remain, and how builders should evaluate when... Read More
Speaker(s)
Speaker
Al Trellis
Home Builders Network
Speaker
Michael Bergin
Co-founder, VP of Special Projects
Higharc
Educational Track:
  • Max Pass Registration Required
Product Strategy That Meets the Market From Detached to Density
  • Room: Chula Vista Ballroom 1
This panel brings together architects, builders, developers and land planners to explore the product types set to best meet evolving market conditions and consumer demand—from traditional detached homes to higher-density and build-to-rent communities. The candid conversation examines how to navigate evolving economic factors, key decision points in product selection, ownership structures and jurisdictional pressures. Hear about the risks/opportunities across product types along with cost and funding realities. Learn which floorplans and design trade-offs are being driven by consumers and when density helps (or hurts) development goals. While products may look similar fromBTR and for-sale, success ultimately comes down to careful... Read More
Speaker(s)
Speaker
Barry Long
Managing Principal
Urban Design Associates
Speaker
Bill Ramsey
Principal
KTGY
Speaker
Emily Boyd
Director- Business Strategies
Brookfield Residential Land
Speaker
Grant Syth
Principal
Bridger Land Group
Speaker
Jonathan Boriack
Principal
KTGY
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 2:15 PM - 2:45 PM

3D Printing & Robotic Manufacturing: What’s Real, What’s Next
  • Room: Innovation Stage | PCBC Exhibit Floor
Labor shortages, housing affordability, climate risk, and regulatory pressures are forcing builders to rethink how homes get built. Technologies like 3D-printed concrete and on-site robotic manufacturing promise faster production, reduced labor dependence, and greater control. The question is not what’s possible, but what’s actually viable today. This session combines a real-world case study of California’s first permitted 3D-printed housing community with emerging models for deployable robotic micro-factories producing timber panels on demand. You’ll not only learn about the technologies but also see how these approaches perform against real constraints including code, coordination, labor, insurance, and cost. From execution challenges to production... Read More
Speaker(s)
Speaker
Bill Rectanus
Automated Architecture (AUAR)
Speaker
Nan Lin
Principal
4DIFY
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 3:00 PM - 3:30 PM

Digital & Physical Design Centers & Model Homes to Optimize Options Sell-Through
  • Room: Innovation Stage | PCBC Exhibit Floor
Design centers and model homes are no longer standalone experiences—they are critical drivers of buyer decisions, option revenue, and overall performance. Leading builders are rethinking both as integrated digital and physical environments that improve flow, clarify pricing, and build confidence throughout the selection process. Join us to see what top design centers do differently, from team structure and roles to tools, training, and buyer journey design. You’ll also discover how model homes can better demonstrate options, compare base versus upgraded value, and drive attachment revenue. ...
Educational Track:
  • Open to Registered Attendees

Tuesday, July 28, 3:15 PM - 4:00 PM

Climate Opportunity: Resilience, Risk & the New Geography of Home
  • Room: Chula Vista Ballroom 1
Nearly half of Americans suffered a climate disaster last year—fires, floods, heat waves, hurricanes—with insured losses topping $100 billion. The consequences are redrawing the map of where Americans move, build and buy. Sun Belt migration is slowing, the Midwest is growing again, and insurers are quietly redlining entire ZIP codes. For California builders, this isn’t a future scenario—it’s current ground truth and reality. Consumers, insurers, and regulators are applying pressure from all sides, a three-legged stool reshaping the market, but also creating a trillion-dollar adaptation opportunity for builders willing to act rather than wait. In this session, PCBC 2026 keynote... Read More
Speaker(s)
Speaker
Greg Lindsay
Educational Track:
  • Max Pass Registration Required
From Discovery to Appointment: Converting the AI-Empowered New Home Shopper
  • Room: White Alder 1-3
AI-powered search is reshaping how buyers begin their shopping process, often narrowing options and forming opinions before they ever reach your website. That shift has major implications for SEO, content strategy, site design and lead capture. But the right lead gen strategy is just the first step. Without a fast, frictionless online sales conversion process, even high-intent inquiries are frequently lost at hello. This session explores how new home builders can close the gap between inquiry and in-person appointment through smarter digital strategy and human connection that meets buyer expectations and builds their confidence. Discover what's working, what's not, and... Read More
Speaker(s)
Speaker
Greg Bray
President and Owner
Blue Tangerine
Speaker
Leah Fellows
National Online Sales Counselor. Trainer
Blue Gypsy Inc.
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 9:30 AM - 10:15 AM

Builder Best Practices for Elevating Construction & Jobsite Productivity
  • Room: Chula Vista Ballroom 1
Improving productivity and efficiency during the build is one of the most powerful ways builders can control cost, protect margins and deliver homes faster. In this practical discussion, builders of varying sizes share the field-tested practices they use to elevate construction and jobsite performance. From scheduling discipline and trade partner coordination to labor management, quality assurance and waste reduction, they'll focus on the real operational changes that drive better results. Hear how leading builders are applying a mindset of continuous improvement to enhance reliability, shorten cycle times and strengthen collaboration across construction teams to create more productive, efficient jobsites....
Educational Track:
  • Max Pass Registration Required
The Sales Reset: Build Trust. Sell Value. Win the Modern Homebuyer.
  • Room: White Alder 1-3
The old model of scripted closing, urgency tactics, and incentive-led selling isn’t just outdated—it’s costing builders trust, margin, and market share. Today’s buyers are more informed, more anxious, and more values-driven than ever, yet many sales processes still rely on pressure, persuasion, and price to move deals forward. In this high-energy session, Cory “Kxng” Charles shows you how to shift from transactional closer to trusted guide in the biggest decision of someone’s life. He’ll unpack what the 2026 homebuyer truly needs from your brand, why incentives aren’t the savior we pretend they are, and how to build identity-driven sales teams... Read More
Speaker(s)
Speaker
Cory Charles
Founder, Chief Identity Officer
The SuperHero Mindset
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 10:45 AM - 11:30 AM

Fixing the Most Costly Phase in Your New Home Delivery Process
  • Room: White Alder 1-3
We've spent decades optimizing land, product and purchasing, yet the sale-to-delivery phase remains a costly blind spot for many builders. Options are offered before operationally validated. Sales takes orders instead of guiding decisions. Selections create installation conflicts. And broken handoffs leave buyers acting as their own messengers between siloed departments. The result: rework, schedule delays, warranty claims and buyer frustration during and after the sale. As tighter markets expose the weakness of this old process, leading builders are taking a page from the custom playbook—treating this phase as a key operational discipline to unlock relationships, efficiency and profitability. In this... Read More
Speaker(s)
Speaker
Brad Simons
Manager
Magleby Construction
Educational Track:
  • Max Pass Registration Required
Right-Sizing with Intent: The New Economics of Modern Floor Plan Design
  • Room: Chula Vista Ballroom 1
Smaller homes aren’t necessarily the goal. Smarter ones are. As buyers hesitate to give up low interest rates, floor plans must work harder to deliver features consumers are willing to pay for and justify their move. This session examines how intentional layout decisions are driving affordability, perceived value, and conversion. From multigenerational options and adaptable flex spaces to storage-forward planning and high-impact indoor–outdoor flow, we’ll explore how architecture can reduce square footage without reducing appeal. Learn how leading builders are rethinking plan libraries, protecting margins through efficient design, and equipping sales teams to tell the story behind the square footage....
Speaker(s)
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 11:15 AM - 11:45 AM

Smarter Data, Smarter Decisions: AI & Analytics That Create Measurable Advantage
  • Room: Innovation Stage | PCBC Exhibit Floor
In a market defined by uncertainty, rising costs, and shifting buyer demand, better decisions require better data—and faster access to it. Leading builders are moving beyond static reports, expensive consultants and outdated data to combine new tools for extracting external market and buyer intelligence with their own operational data to guide product, pricing, and investment decisions in real time. This session explores how AI is changing how builders gather and validate buyer demand insights—from demographics and search behavior to channel performance—while also showing how to better leverage internal data across cost, market responsiveness, and operational efficiency. Through real-world examples, including... Read More
Speaker(s)
Speaker
Clint Shipley
VP of Operations
Riverside Homebuilders
Speaker
Kai Biami
Strategy Consultant
Builder Funnel
Speaker
Seamus Mulroy
Director of Data Services
Constellation HomeBuilder Systems
Educational Track:
  • Open to Registered Attendees

Wednesday, July 29, 12:30 PM - 12:50 PM

Digital Design, Purchasing & Production Solutions That Deliver
  • Room: Innovation Stage | PCBC Exhibit Floor
Where are digital tools actually improving performance across design, estimating, purchasing, and production, and where are they falling short? Builders are experimenting with new workflows, but results vary widely depending on how those tools are implemented and scaled. In this roundtable, hear from digital solutions experts and fellow builders about how they are connecting design to estimating and purchasing, improving bidding and scheduling, and reducing rework across trade coordination....
Educational Track:
  • Open to Registered Attendees

Wednesday, July 29, 12:30 PM - 1:15 PM

High Performance, Sustainable Construction as a Lever for Affordability
  • Room: Chula Vista Ballroom 1
Affordability starts with purchase price—but it doesn’t end there. As land, labor, and regulatory pressures rise, forward-thinking builders are using high performance construction as a strategic lever to protect margin and deliver measurable value for buyers. KB Home has shown that when designed for scale, energy efficiency, electrification, and smarter design can reduce operating costs, improve build consistency, mitigate climate and insurance risk, and strengthen buyer confidence, without unnecessary cost premiums. This session explores how performance-driven standards can support attainable pricing while differentiating product in today’s competitive market....
Speaker(s)
Speaker
Jacob Atalla
VP of Sustainability Initiatives
KB Home
Educational Track:
  • Max Pass Registration Required
Seamless CX: Builders Share What Actually Works in Today's Buyer Journey
  • Room: White Alder 1-3
While many builders are developing smart strategies and thoughtful marketing, execution along the buyer journey often breaks down once those strategies reach sales teams, communities and real buyer interactions. This moderated discussion brings together senior marketing and customer experience leaders from Brookfield Residential and Tri Pointes Homes to share what is actually working right now to align strategy with on-the-ground execution and offer the experience today's sophisticated buyers expect. Panelists will discuss practical approaches to improving clarity, consistency and confidence across the buyer journey, from first impression through close. Leave with real-world insights you can apply immediately to strengthen alignment... Read More
Speaker(s)
Speaker
Alison Girard
Director of Marketing
Brookfield Residential
Speaker
Jennifer Stoddard
Senior Vice President
Gunn Jerkens
Speaker
Maria Salviati
Vice President of Customer Experience
Tri Pointe Homes
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 1:00 PM - 1:30 PM

Implementing AI in Pre-Construction: A Practical Playbook for Builders
  • Room: Innovation Stage | PCBC Exhibit Floor
Artificial intelligence is flooding into residential construction, but many builders struggle to move from curiosity to real implementation—especially in pre-construction, where accuracy and trust are critical. This session provides a practical, builder-focused playbook for implementing AI into pre-construction workflows without disrupting existing teams or processes. Drawing from real-world experience, the presentation breaks down which tasks benefit most from AI today, where human judgment must remain in control, and how builders can adopt AI incrementally to improve speed, consistency, and confidence. Leave with a clear framework for evaluating AI tools, redesigning workflows, and avoiding common pitfalls that cause most AI initiatives to... Read More
Speaker(s)
Speaker
Paul Wurth
Founder
Assembli
Educational Track:
  • Open to Registered Attendees

Wednesday, July 29, 1:45 PM - 2:30 PM

Leadership That Builds: People, Culture & The Next Generation
  • Room: White Alder 1-3
Finding great people is hard. Keeping them is harder. And leading them effectively in today’s market may be the biggest challenge builders face. Drawing from her 30 years of leadership experience and award-winning culture, Ronda Conger, Vice President of CBH Homes, shares what it really takes to build teams that perform and cultures people want to be part of—from the office to the sales center to the field. She’ll discuss practical approaches to hiring, motivation, accountability, and creating workplaces where people care about the work and each other. Because strong leadership and culture aren’t just “nice to haves”—they drive productivity,... Read More
Speaker(s)
Speaker
Ronda Conger
Vice President
CBH Homes
Educational Track:
    Production, Made Personal: Interior & Exterior Design That Feels Custom at Scale
    • Room: Chula Vista Ballroom 1
    Today’s buyers want homes that feel personal, curated, and unique—but today’s builders need repeatability, efficiency, and margin control. This session explores how to bridge that gap through scalable design strategy that delivers meaningful choice without operational complexity. Learn how leading builders are using curated color palettes, elevation variation, structured option bundles, and more to create homes that feel custom while preserving builder margin. From street appeal to kitchens and wellness-inspired baths, we’ll examine how disciplined design can strengthen brand perception, protect profitability, and make production feel personal....
    Educational Track:
    • Max Pass Registration Required

    Wednesday, July 29, 2:30 PM - 3:00 PM

    6 Ways to Use AI for Smarter Marketing & Sales
    • Room: Innovation Stage | PCBC Exhibit Floor
    This session explores six practical ways builders can use AI right now (beyond just ChatGPT) to make marketing and sales smarter, faster, and more effective. From creating custom brochures to automating website updates and answering common community questions, see real no-code workflows you can implement without a tech team. Learn how to train AI using your own content—floorplans, community details, and FAQs—so it reflects your business and supports consistent, accurate communication. We’ll also show how AI can enhance, not replace, the human element by handling repetitive parts of the sales process, freeing sales teams to do what they do best:... Read More
    Speaker(s)
    Speaker
    Christopher Brown
    President
    Next New Homes Group
    Speaker
    Jason Rhoads
    CEO & Owner
    Rhoads Creative
    Educational Track:
    • Open to Registered Attendees