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Gaylord Pacific Resort & Convention Center
Tradeshow & Conference: July 28-29, 2026
Invitational Events: July 29-30, 2026
Chula Vista | San Diego
Content is not available

Tuesday, July 28, 11:00 AM - 11:45 AM

How High-Performing Builders Increase Revenue & Scale While Protecting Margin
  • Room: White Alder 1-3
For builders large or small, increasing revenue and growing the business often introduces a hidden risk: margin erosion. As companies add communities, expand into new markets, increase production capacity or grow through acquisition, complexity rises and profit can quietly slip away. But consistently high-performing builders approach this challenge differently, relentlessly challenging old assumptions, prioritizing leadership skills, and with financial diligence and proactive decision-making that eliminates waste and maximizes productivity. In this session, veteran builder and industry advisor Fred Reikowsky shares the specific practices top builders use to identify profit leaks, establish clear targets and accountable KPIs, build teams with a scalable... Read More
Speaker(s)
Single Presenter
Fred Reikowsky
Principal, Professional Business Coach
Legacy Business Leaders
Educational Track:
  • Max Pass Registration Required
Who’s Your Buyer? Demographics, Demand & Local Market Clarity
  • Room: Chula Vista Ballroom 1
Understanding what buyers want starts with understanding who they are. From the rise of working women and changing household formation to immigration, technology and shifting economic confidence, today’s housing demand is being shaped by powerful demographic forces. This session provides builders with clearer insight into who is driving housing purchases across California and the West Coast and how those buyers are changing. We’ll explore emerging buyer profiles, how interest rates, job uncertainty and affordability pressures influence decisions, and where demand is strengthening or softening across key regional markets. Gain practical insight into the next wave of homebuyers and what it means... Read More
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 12:45 PM - 1:30 PM

Stop Marketing Like a Builder: How Intentional Brand Messaging Drives New Home Sales
  • Room: White Alder 1-3
Most builders treat marketing like a digital flyer rack: price drops, incentives, exterior photos, and feature lists buyers scroll past. Today’s buyers are numb to it. They aren’t looking for another house; they’re looking for clarity, confidence, and relief from confusion in the buying process. This session reframes how you think about your messaging and the story your brand tells—across social, websites, digital campaigns, and more—as a buyer-intent engine, not a promotional channel. Learn how to move beyond common concessions and boring photos by addressing the buyer’s why: timing fears, financing confusion, distrust, and decision anxiety. The focus isn’t posting... Read More
Speaker(s)
Single Presenter
Christopher Brown
President
Next New Homes Group
Educational Track:
  • Max Pass Registration Required
The Taylor Morrison Test: Do Offsite Components Truly Deliver?
  • Room: Chula Vista Ballroom 1
Offsite framing has long promised faster cycle times, tighter material use, and relief from skilled labor shortages. Yet most production builders still rely primarily on traditional stick framing, using offsite components only selectively. If the advantages are real, why hasn’t the industry reached a tipping point? Taylor Morrison’s Austin division had historically used structural components such as roof trusses, wall panels, and floor systems on a limited number of entry-level communities. After participating in a side-by-side framing comparison that produced surprising results, the team took a deeper look at their project costs and began reevaluating how offsite components could fit... Read More
Speaker(s)
Single Presenter
Alex Northam
Purchasing Director-Austin Division
Taylor Morrison
Single Presenter
Sean Shields
Director of Marketing
Structural Building Components Association (SBCA)
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 2:00 PM - 2:45 PM

Making Strategic, High-Impact AI Investments Across the Homebuilding Lifecycle
  • Room: White Alder 1-3
It’s an understatement to say AI is transforming homebuilding. The technology can now be applied across nearly every part of the business and builders who use it effectively are gaining efficiency, identifying hidden waste, and making faster and more profitable operational decisions. Those who don’t are falling behind. The challenge now is cutting through the noise. Using real-world examples, this session walks through key stages of the homebuilding lifecycle—from land sourcing and permitting to estimating, financial analysis, project management, and jobsite coordination—to show where AI is delivering real value today, where its limitations remain, and how builders should evaluate when... Read More
Educational Track:
  • Max Pass Registration Required
Product Strategy That Meets the Market From Detached to Density
  • Room: Chula Vista Ballroom 1
This panel brings together architects, builders, developers and land planners to explore the product types set to best meet evolving market conditions and consumer demand—from traditional detached homes to higher-density and build-to-rent communities. The candid conversation examines how to navigate evolving economic factors, key decision points in product selection, ownership structures and jurisdictional pressures. Hear about the risks/opportunities across product types along with cost and funding realities. Learn which floorplans and design trade-offs are being driven by consumers and when density helps (or hurts) development goals. While products may look similar fromBTR and for-sale, success ultimately comes down to careful... Read More
Speaker(s)
Single Presenter
Barry Long
Managing Principal
Urban Design Associates
Single Presenter
Bill Ramsey
Principal
KTGY
Single Presenter
Emily Boyd
Director- Business Strategies
Brookfield Residential Land
Single Presenter
Grant Syth
Principal
Bridger Land Group
Single Presenter
Jonathan Boriack
Principal
KTGY
Educational Track:
  • Max Pass Registration Required

Tuesday, July 28, 3:15 PM - 4:00 PM

From Discovery to Appointment: Converting the AI-Empowered New Home Shopper
  • Room: White Alder 1-3
AI-powered search is reshaping how buyers begin their shopping process, often narrowing options and forming opinions before they ever reach your website. That shift has major implications for SEO, content strategy, site design and lead capture. But the right lead gen strategy is just the first step. Without a fast, frictionless online sales conversion process, even high-intent inquiries are frequently lost at hello. This session explores how new home builders can close the gap between inquiry and in-person appointment through smarter digital strategy and human connection that meets buyer expectations and builds their confidence. Discover what's working, what's not, and... Read More
Speaker(s)
Single Presenter
Greg Bray
President and Owner
Blue Tangerine
Single Presenter
Leah Fellows
National Online Sales Counselor. Trainer
Blue Gypsy Inc.
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 9:30 AM - 10:15 AM

Builder Best Practices for Elevating Construction & Jobsite Productivity
  • Room: Chula Vista Ballroom 1
Improving productivity and efficiency during the build is one of the most powerful ways builders can control cost, protect margins and deliver homes faster. In this practical discussion, builders of varying sizes share the field-tested practices they use to elevate construction and jobsite performance. From scheduling discipline and trade partner coordination to labor management, quality assurance and waste reduction, they'll focus on the real operational changes that drive better results. Hear how leading builders are applying a mindset of continuous improvement to enhance reliability, shorten cycle times and strengthen collaboration across construction teams to create more productive, efficient jobsites....
Educational Track:
  • Max Pass Registration Required
The Sales Reset: Build Trust. Sell Value. Win the Modern Homebuyer.
  • Room: White Alder 1-3
The old model of scripted closing, urgency tactics, and incentive-led selling isn’t just outdated—it’s costing builders trust, margin, and market share. Today’s buyers are more informed, more anxious, and more values-driven than ever, yet many sales processes still rely on pressure, persuasion, and price to move deals forward. In this high-energy session, Cory “Kxng” Charles shows you how to shift from transactional closer to trusted guide in the biggest decision of someone’s life. He’ll unpack what the 2026 homebuyer truly needs from your brand, why incentives aren’t the savior we pretend they are, and how to build identity-driven sales teams... Read More
Speaker(s)
Single Presenter
Cory Charles
Founder, Chief Identity Officer
The SuperHero Mindset
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 10:45 AM - 11:30 AM

Fixing the Most Costly Phase in Your New Home Delivery Process
  • Room: White Alder 1-3
We've spent decades optimizing land, product and purchasing, yet the sale-to-delivery phase remains a costly blind spot for many builders. Options are offered before operationally validated. Sales takes orders instead of guiding decisions. Selections create installation conflicts. And broken handoffs leave buyers acting as their own messengers between siloed departments. The result: rework, schedule delays, warranty claims and buyer frustration during and after the sale. As tighter markets expose the weakness of this old process, leading builders are taking a page from the custom playbook—treating this phase as a key operational discipline to unlock relationships, efficiency and profitability. In this... Read More
Speaker(s)
Single Presenter
Brad Simons
manager
Magleby Construction
Educational Track:
  • Max Pass Registration Required
Right-Sizing with Intent: The New Economics of Modern Floor Plan Design
  • Room: Chula Vista Ballroom 1
Smaller homes aren’t necessarily the goal. Smarter ones are. As buyers hesitate to give up low interest rates, floor plans must work harder to deliver features consumers are willing to pay for and justify their move. This session examines how intentional layout decisions are driving affordability, perceived value, and conversion. From multigenerational options and adaptable flex spaces to storage-forward planning and high-impact indoor–outdoor flow, we’ll explore how architecture can reduce square footage without reducing appeal. Learn how leading builders are rethinking plan libraries, protecting margins through efficient design, and equipping sales teams to tell the story behind the square footage....
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 12:30 PM - 1:15 PM

High Performance, Sustainable Construction as a Lever for Affordability
  • Room: Chula Vista Ballroom 1
Affordability starts with purchase price—but it doesn’t end there. As land, labor, and regulatory pressures rise, forward-thinking builders are using high performance construction as a strategic lever to protect margin and deliver measurable value for buyers. KB Home has shown that when designed for scale, energy efficiency, electrification, and smarter design can reduce operating costs, improve build consistency, mitigate climate and insurance risk, and strengthen buyer confidence, without unnecessary cost premiums. This session explores how performance-driven standards can support attainable pricing while differentiating product in today’s competitive market....
Speaker(s)
Single Presenter
Jacob Atalla
VP of Sustainability Initiatives
KB Home
Educational Track:
  • Max Pass Registration Required
Seamless CX: Builders Share What Actually Works in Today's Buyer Journey
  • Room: White Alder 1-3
While many builders are developing smart strategies and thoughtful marketing, execution along the buyer journey often breaks down once those strategies reach sales teams, communities and real buyer interactions. This moderated discussion brings together senior marketing and customer experience leaders from Brookfield Residential and Tri Pointes Homes to share what is actually working right now to align strategy with on-the-ground execution and offer the experience today's sophisticated buyers expect. Panelists will discuss practical approaches to improving clarity, consistency and confidence across the buyer journey, from first impression through close. Leave with real-world insights you can apply immediately to strengthen alignment... Read More
Speaker(s)
Single Presenter
Alison Girard
Director of Marketing
Brookfield Residential
Single Presenter
Jennifer Stoddard
Senior Vice President
Gunn Jerkens
Single Presenter
Maria Salviati
Vice President of Customer Experience
Tri Pointe Homes
Educational Track:
  • Max Pass Registration Required

Wednesday, July 29, 1:45 PM - 2:30 PM

Leadership That Builds: People, Culture & The Next Generation
  • Room: White Alder 1-3
Finding great people is hard. Keeping them is harder. And leading them effectively in today’s market may be the biggest challenge builders face. Drawing from her 30 years of leadership experience and award-winning culture, Ronda Conger, Vice President of CBH Homes, shares what it really takes to build teams that perform and cultures people want to be part of—from the office to the sales center to the field. She’ll discuss practical approaches to hiring, motivation, accountability, and creating workplaces where people care about the work and each other. Because strong leadership and culture aren’t just “nice to haves”—they drive productivity,... Read More
Speaker(s)
Single Presenter
Ronda Conger
Vice President
CBH Homes
Educational Track:
    Production, Made Personal: Interior & Exterior Design That Feels Custom at Scale
    • Room: Chula Vista Ballroom 1
    Today’s buyers want homes that feel personal, curated, and unique—but today’s builders need repeatability, efficiency, and margin control. This session explores how to bridge that gap through scalable design strategy that delivers meaningful choice without operational complexity. Learn how leading builders are using curated color palettes, elevation variation, structured option bundles, and more to create homes that feel custom while preserving builder margin. From street appeal to kitchens and wellness-inspired baths, we’ll examine how disciplined design can strengthen brand perception, protect profitability, and make production feel personal....
    Educational Track:
    • Max Pass Registration Required