Wednesday, June 11, 8:00-10:00am

Stephanie McCarty, CMO, Taylor Morrison

Challenging Norms IS the Norm

Recognized by Forbes as one of the top 50 entrepreneurial CMOs, Taylor Morrison’s Stephanie McCarty is blowing up outdated definitions of what marketing should be—and in the process fundamentally reshaping how buyers navigate one of the most significant purchases of their lives. From launching an industry-first eCommerce home shopping experience to creating a brand personality that doesn’t feel like a homebuilder, McCarty’s relentless consumer-centric focus is driving higher conversion rates, reduced cancellations, and increased revenue.

Mike Cessario, Founder & CEO, Liquid Death

Entertain or Die: Day Trading Attention for the 21st Century

Advertising is easy. Entertaining is hard. Mike Cessario is the founder and CEO of Liquid Death, a canned water company with a punk rock aura and the tagline “murder your thirst.” Passionate about health, fitness and sustainability, Cessario created Liquid Death with a vision of taking the healthiest thing you can drink, packaging it in infinitely recyclable tallboy cans, and competing with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. At PCBC, he’ll share how Liquid Death achieves outsized returns with an entertainment-first mindset.

Marketing Misfits: An Interactive Jam Session

Following their presentations, Stephanie and Mike will engage in an open, unscripted conversation about marketing, storytelling, human connection, defying convention, and what homebuilders can learn from consumer brands.
 

Wednesday, June 11, 3:00-4:30pm

A New Narrative: Uncertainty Divided by Resilience Equals Opportunity

An economist, a researcher, and an architect walk onto a stage isn’t the setup to a joke, but rather the basis for a fascinating exploration of where we are today—and where we’re likely heading—economically, emotionally, behaviorally, and socially in our drive for comfort and connection. You’ve likely heard these experts present before, but you’ve never heard them in an interactive, interconnected, and unscripted jam session like this. Facilitating and weaving together common threads is Teri Slavik-Tsuyuki, one of our industry’s pre-eminent strategists and placemakers. You won’t want to miss this powerful discussion to close out day one of the conference.

• Teri Slavik-Tsuyuki, Principal, tst ink. (Facilitator)
• Christopher Thornberg, Founder, Beacon Economics
• J. Walker Smith, Chief Knowledge Officer, Kantar Consulting
• Kevin Kelley, AIA, Principal and Co-Founder, Shook Kelley

Dr. Sahar Yousef

Tuning the Brain for Creativity and Innovation

At last year’s PCBC, cognitive neuroscientist Sahar Yousef rocked our minds—and tamed our phones—with her keynote on the science of optimizing productivity and performance. This year, back by popular demand, she’ll share all new research findings on creativity and innovation—and how to unlock them in yourself and your company. In addition to teaching MBA courses at UC Berkeley’s Haas School of Business, Dr. Yousef runs the Becoming Superhuman Lab, where she helps executive teams get their most important work done, in less time, with less stress.