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Anaheim Convention Center
June 11-12, 2025
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Tuesday, June 10, 10:30 AM - 12:30 PM

Wildfire Prepared Demo
  • Room: North Net Training Facility, Anaheim CA
Researchers from the Insurance Institute for Business & Home Safety (IBHS), in collaboration with the California Building Industry Association (CBIA), will conduct a live wildfire demonstration on June 10, 2025 to kick off CBIA’s annual Pacific Coast Builders Conference (PCBC 2025). Attendees will see in real time how a system of science-based mitigations, including using noncombustible building materials and maintaining a noncombustible five-foot buffer around a home, also known as Zone 0, can help reduce risk of ignition at the parcel level, a key component to community-level resilience and preventing urban conflagration events like those recently experienced in Los Angeles County....
Program:
  • Ticket Required

Wednesday, June 11, 8:20 AM - 9:00 AM

Challenging Norms IS the Norm
  • Room: Keynote Ballroom, ACC North, 2nd Level
Recognized by Forbes as one of the top 50 entrepreneurial CMOs, Taylor Morrison’s Stephanie McCarty is blowing up outdated definitions of what marketing should be—and in the process fundamentally reshaping how buyers navigate one of the most significant purchases of their lives. From launching an industry-first eCommerce home shopping experience to creating a brand personality that doesn’t feel like a homebuilder, McCarty’s relentless consumer-centric focus is driving higher conversion rates, reduced cancellations, and increased revenue....
Speaker(s)
Keynote
Stephanie McCarty
CMO
Taylor Morrison
Program:
  • Open to Registered Attendees

Wednesday, June 11, 8:45 AM - 9:45 AM

The Outlook for the Economy and Housing
  • Room: Carousel Ballroom, Westin Anaheim Resort
Christopher Thornberg has been called many things throughout his career—“Dr. Doom,” a contrarian, even an optimist—but his favorite thing to be called is correct. A renowned economist with deep expertise in economic and revenue forecasting, regional economics, economic policy, and labor and real estate markets, Dr. Thornberg will share his pull-no-punches outlook for housing and the economy amid tariff turmoil....
Speaker(s)
Single Presenter
Christopher Thornberg
Founder & CEO
Beacon Economics
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 9:00 AM - 9:40 AM

Entertain or Die: Day Trading Attention for the 21st Century
  • Room: Keynote Ballroom, ACC North, 2nd Level
Advertising is easy. Entertaining is hard. Mike Cessario is the founder and CEO of Liquid Death, a canned water company with a punk rock aura and the tagline “murder your thirst.” Passionate about health, fitness and sustainability, Cessario created Liquid Death with a vision of taking the healthiest thing you can drink, packaging it in infinitely recyclable tallboy cans, and competing with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. At PCBC, he’ll share how Liquid Death achieves outsized returns with an entertainment-first mindset. ...
Speaker(s)
Keynote
Mike Cessario
Founder & CEO
Liquid Death
Program:
  • Open to Registered Attendees

Wednesday, June 11, 9:40 AM - 10:00 AM

Marketing Misfits: An Interactive Jam Session
  • Room: Keynote Ballroom, ACC North, 2nd Level
Stephanie McCarty & Mike Cessario: Interactive Q&A Following their presentations, Stephanie and Mike will engage in an open, unscripted conversation about marketing, storytelling, human connection, defying convention, and what homebuilders can learn from consumer brands....
Speaker(s)
Panelist
Stephanie McCarty
CMO
Taylor Morrison
Single Presenter
Mike Cessario
Founder & CEO
Liquid Death
Program:
  • Open to Registered Attendees

Wednesday, June 11, 9:45 AM - 10:30 AM

Capital Markets: Securing Debt
  • Room: Carousel Ballroom, Westin Anaheim Resort
The debt market for private builders has been—and continues to be—challenging, especially from traditional lending sources. This shortfall in available debt is becoming a business opportunity for nontraditional lenders. Get insights and strategies for navigating debt markets today and going forward. Hear from a range of leading lenders on who’s lending (and who isn’t), what types of deals, what size and terms, and what changes in the debt landscape can be expected on the horizon....
Speaker(s)
Moderator
Tom Farrell
Division Manager of Homebuilder Finance
Umpqua Bank
Panelist
Mishal Patel
Vice President
Avila Real Estate Capital
Panelist
Rick Mandell
CEO
Aspen Portfolio Strategies Inc. Authorized Representative First Continental Investment Co., Ltd.
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 10:15 AM - 10:45 AM

Creating Safer, More Resilient Communities
  • Room: 253B, 2nd Floor, ACC North
To open the program, we’ll hear from California State Fire Marshal Daniel Berlant, who leads one of the largest, most advanced fire prevention agencies in the world. Chief Berlant will share updates on CAL FIRE’s efforts to create safer, more resilient communities, rooted in collaboration with industry, scientists, researchers, and local community groups....
Speaker(s)
Single Presenter
Daniel Berlant
State Fire Marshal
California Department of Forestry and Fire Protection
Program:
  • Open to Registered Attendees

Wednesday, June 11, 10:45 AM - 11:30 AM

Capital Markets: Raising Equity
  • Room: Carousel Ballroom, Westin Anaheim Resort
Raising project-level capital has never been easy. This panel of equity providers will answer key questions and provide insights to make the challenges less daunting: Who are the active investors? What are they looking for? How do they find the right deals, and what do those terms look like? What’s worked for them recently, and what’s their outlook moving forward?...
Speaker(s)
Moderator
Richard Cisakowski
President
RCCD, Inc.
Panelist
Loren Borstein
President, Residential Division
Borstein Enterprises
Panelist
Renee McDonnell
Partner/Managing Director
IHP Capital Partners
Docent
David Waters
VP California
GDC Communities
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 11:00 AM - 12:00 PM

Building the Wildfire Prepared Neighborhood
  • Room: 253B, 2nd Floor, ACC North
The Insurance Institute for Business & Home Safety (IBHS) is an independent, nonprofit, scientific research organization helping to find real-world solutions to safety risks. In this session, one of their senior experts will share detailed findings on wildfire mitigation techniques in the planning, design and construction of neighborhoods—including a case study of the nation's first certified Wildfire Prepared Neighborhood, built by KB Home....
Speaker(s)
Panelist
Anne Cope
Chief Engineer
Insurance Institute for Business & Home Safety (IBHS)
Panelist
Steve Ruffner
Division President
KB Home
Program:
  • Open to Registered Attendees

Wednesday, June 11, 11:30 AM - 12:15 PM

Land Strategies
  • Room: Carousel Ballroom, Westin Anaheim Resort
In today’s equity-constrained environment, what is the optimal strategy for managing land? Hear from seasoned land pros on what’s smart now, what to consider on the horizon, and how smaller builders can be smart and nimble in competing with the publics....
Speaker(s)
Panelist
Aimee Martin
SVP
Olympus Housing Capital
Panelist
Robert Nitkin
Managing Director
Kennedy Lewis Investment Management
Panelist
Rodney Montag
CEO
RAM Real Estate Capital
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 1:00 PM - 1:45 PM

Predicting and Controlling Wildfire Spread
  • Room: 253B, 2nd Floor, ACC North
Analysis of recent disaster fires shows that five ingredients are necessary for a fire to transition from vegetative wildfire to an urban disaster with city-scale losses: sustained strong winds, rapid fire spread through vegetation, structures that lack defensible space and home hardening at points of entry, delayed or overtaxed firefighting response, and tightly-spaced and contiguous structural fuels. In this session, former Fire Chief Dave Winnacker will share critical factors necessary to slow the spread of wildfire, and how the design and construction of new wildfire adapted master planned communities can serve to create non-burnable buffers that are protected from wildfire... Read More
Speaker(s)
Single Presenter
Dave Winnacker
Retired Fire Chief and Veteran Fellow
Hoover Institution
Program:
  • Open to Registered Attendees

Wednesday, June 11, 1:15 PM - 2:00 PM

Rebuilding Los Angeles
  • Room: Carousel Ballroom, Westin Anaheim Resort
In the aftermath of the devastating Los Angeles wildfires, California’s housing leaders—at the state, local, and regional levels—mobilized a response plan of action, identifying roadblocks to recovery and proposing realistic expedited solutions for each roadblock. This panel of experts closely involved in those efforts will report on progress in: the Builders Alliance initiative; fast-tracking permitting and self-certification; fire-safe rebuilding standards; community rebuilding financing authority; and infrastructure repair, replacement and financing....
Speaker(s)
Moderator
David Waite
Partner
Cox, Castle & Nicholson LLP
Panelist
Dan Dunmoyer
President & CEO
California Building Industry Association (CBIA)
Panelist
Doug Woodward
Senior VP
New Urban West
Panelist
Gadi Kauffman
Chairman
RCLCO
Panelist
Larry Kosmont
Chairman & CEO
Kosmont Companies
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 2:00 PM - 2:30 PM

Diamonds in the Rough: Repurposing Properties
  • Room: Carousel Ballroom, Westin Anaheim Resort
Transforming underutilized, underperforming real estate is like manufacturing land, but it’s a “buyer beware” proposition. Within the last year, Shopoff Realty Investments has acquired three significant properties for residential redevelopment. Company founder Bill Shopoff will share his filters (and potential traps) in evaluating adaptive reuse opportunities....
Speaker(s)
Single Presenter
Bill Shopoff
President & CEO
Shopoff Realty Investments, L.P.
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 2:00 PM - 2:45 PM

Rebuilding in the Aftermath of Wildfire Disaster
  • Room: 253B, 2nd Floor, ACC North
Wildfire recovery and restoration is a massively complex process involving myriad public and private entities. This session will take you inside the rebuilding of Town of Paradise, Sonoma County, Santa Cruz County, and Maui County (Lahaina and Kula), among other examples, from cleanup and restoration of infrastructure. 4LEAF is the industry’s leader in this scope and has built a reputation of a collaborative approach with the design and general contracting communities. Through engaging in community activities, 4LEAF partners with all stakeholders in coordination of plan review, permit issuance, and inspections related to the minimum requirements of the Building Codes, including... Read More
Speaker(s)
Single Presenter
Craig Tole
Vice President, Community Development
4LEAF, Inc.
Program:
  • Open to Registered Attendees

Wednesday, June 11, 2:30 PM - 3:00 PM

War Stories and Lessons Learned
  • Room: Carousel Ballroom, Westin Anaheim Resort
All CEOs have triumphant success stories to share. The great ones will also tell you about the times they screwed up—and how those experiences shaped them and made them a better leader as a result. Homebuilding legend Joel Shine will join us to impart wisdom from a career of many wins, some losses, and valuable lessons learned along the way....
Speaker(s)
Single Presenter
Joel Shine
Fmr President & CEO
Woodside Homes
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 3:00 PM - 4:30 PM

Keynote Hybrid
  • Room: Keynote Ballroom, ACC North, 2nd Level
Speaker(s)
Panelist
Christopher Thornberg
Founder & CEO
Beacon Economics
Panelist
J. Walker Smith
Chief Knowledge Officer
Kantar
Panelist
Kevin Kelley
Principal and Co-Founder
Shook Kelley
Panelist
Teri Slavik-Tsuyuki
Principal
TST Ink.
Program:
  • Open to Registered Attendees

Wednesday, June 11, 3:15 PM - 4:00 PM

M&A Update
  • Room: Carousel Ballroom, Westin Anaheim Resort
Even in market uncertainty, M&A moves remain a strong path to growth. This panel of M&A insiders will look at the market dynamics for buyers and sellers, giving you a valuable perspective on opportunities, deal structures, and factors that affect your company’s valuation—both qualitative and quantitative....
Speaker(s)
Moderator
Mathew Wyman
Partner
Cox, Castle & Nicholson, LLP
Panelist
Charles Schetter
Senior Managing Director
JTW Advisors
Panelist
Luke Klee
Vice President
Whelan Advisory
Panelist
Tony McGill
Zelman Associates
Program:
  • Land & Capital Registration Required

Wednesday, June 11, 4:00 PM - 4:30 PM

Program Wrap Up
  • Room: Carousel Ballroom, Westin Anaheim Resort
  • Land & Capital Registration Required

Thursday, June 12, 8:30 AM - 8:50 AM

Pitchfest 2025 Winners
  • Room: Keynote Ballroom, ACC North, 2nd Level
Speaker(s)
Single Presenter
Dennis Steigerwalt
President
Housing Innovation Alliance
Program:
  • Open to Registered Attendees

Thursday, June 12, 8:50 AM - 9:10 AM

Emerging Technologies in Homebuilding
  • Room: Keynote Ballroom, ACC North, 2nd Level
Speaker(s)
Docent
Dejan Eskic
Senior Research Fellow
Kem C. Gardner Policy Institute
Program:
  • Open to Registered Attendees

Thursday, June 12, 9:10 AM - 10:00 AM

Tuning the Brain for Creativity and Innovation
  • Room: Keynote Ballroom, ACC North, 2nd Level
At last year’s PCBC, cognitive neuroscientist Sahar Yousef rocked our minds—and tamed our phones—with her keynote on the science of optimizing productivity and performance. This year, back by popular demand, she’ll share all new research findings on creativity and innovation—and how to unlock them in yourself and your company. In addition to teaching MBA courses at UC Berkeley’s Haas School of Business, Dr. Yousef runs the Becoming Superhuman Lab, where she helps executive teams get their most important work done, in less time, with less stress....
Program:
  • Open to Registered Attendees

Thursday, June 12, 10:15 AM - 10:40 AM

Embracing an Innovation Mindset
  • Room: Innovation Stage, 2nd Floor, ACC North
With his background as an architect and over 25 years of experience in technology and sustainable building, Jacob Atalla leads KB Home’s initiatives to make every home it builds more resilient and attainable. Kicking off the day, he will help us embrace an innovation mindset to solve our industry’s most pressing challenges—sharing real-world examples that include a solar power system for field construction, replacing diesel generators at lower cost, with zero carbon emissions....
Speaker(s)
Single Presenter
Jacob Atalla
VP of Sustainability Initiatives
KB Home
Program:
  • Open to Registered Attendees

Thursday, June 12, 10:15 AM - 10:45 AM

Zero Carbon Homes as Strategic Advantage
  • Room: 253B, 2nd Floor, ACC North
The building industry is ever-changing, driven not only by shifting codes, regulations and policy, but also by consumer desires and expectations. This opening session will share research findings from Green Builder Media’s COGNITION Smart Data market intelligence, revealing key insights into consumer preferences and priorities—plus opportunities to make resilient, healthy, high performing homes a strategic advantage for your company....
Speaker(s)
Single Presenter
Sara Gutterman
CEO
Green Builder Media
Program:
  • Open to Registered Attendees

Thursday, June 12, 10:50 AM - 11:10 AM

Prescriptive Technology: The Future of Homebuilding
  • Room: Innovation Stage, 2nd Floor, ACC North
For years, homebuilders have leaned on descriptive analytics, relying on dashboards packed with data points to guide their decisions. But without understanding where the true pain points lie—whether it's demand drops, extended cycle times, or supply chain bottlenecks—it's difficult to know where to direct attention and resources. OpenHouse.ai believes the future of homebuilding lies in prescriptive technology—AI as a tool to predict and manage the volatility of the housing market, from sales forecasts to construction timelines, supply chains, labor, and materials costs....
Speaker(s)
Single Presenter
David Lynch
Co-Owner
OpenHouse.ai
Program:
  • Open to Registered Attendees

Thursday, June 12, 11:00 AM - 12:00 PM

2025 Energy Code Update
  • Room: 253B, 2nd Floor, ACC North
The California Energy Commission’s 2025 Energy Code takes significant steps toward the state’s goal of decarbonization and electrification of buildings. In this session, Commissioner Andrew McCalister will join us to outline changes to the 2025 code, what you need to know now, and anticipated future changes for the 2028 cycle and beyond....
Speaker(s)
Single Presenter
J. Andrew McAllister, Ph.D.
Commissioner
California Energy Commission
Program:
  • Open to Registered Attendees

Thursday, June 12, 11:20 AM - 11:40 AM

The AI Advantage: How Machine Learning is Revolutionizing New Home Search and Discovery
  • Room: Innovation Stage, 2nd Floor, ACC North
The traditional MLS-based search model is failing new construction, burying builder inventory beneath resale listings and creating friction in the buyer journey. As AI reshapes how consumers discover products online, builders need to understand how to position their digital presence for this technological shift. This data-driven presentation examines how AI is transforming home search behavior and builder marketing strategies. Using real-world case studies from both inside and outside the industry, we'll explore how builders can structure their digital presence to maximize visibility in an AI-first world....
Speaker(s)
Single Presenter
Andrew Poon
VP, Business Development
Anewgo
Program:
  • Open to Registered Attendees

Thursday, June 12, 11:50 AM - 12:10 PM

Trends & Technologies in Construction Permitting
  • Room: Innovation Stage, 2nd Floor, ACC North
Construction permitting remains one of the most complex and opaque parts of the building process. It burdens operational staff, lacks transparency, and is a major source of resubmissions and delays. Navigating varying municipal requirements only adds to the challenge. PermitFlow simplifies this with an all-in-one permit management platform that eliminates bottlenecks, provides real-time status updates, and makes permitting fast, easy, and predictable. The company also recently launched ReconstructLA, a program supporting homebuilders, contractors, and homeowners rebuilding after the Los Angeles-area wildfires....
Speaker(s)
Single Presenter
Francis Thumpasery
Co-founder & CEO
PermitFlow
Program:
  • Open to Registered Attendees

Thursday, June 12, 1:00 PM - 1:20 PM

Outpacing the Market with Predictive Land Intelligence
  • Room: Innovation Stage, 2nd Floor, ACC North
For any homebuilder, increasing size and scale comes with a corresponding challenge: how to manage and track multiple fast-moving land development projects at once. Traditional survey methods—typically one at the beginning and one at the end—leave massive gaps in visibility. Without continuous updates, critical issues can go unnoticed until it’s too late, resulting in costly delays, change orders, and potential multi-million-dollar losses. TraceAir is pioneering a massive time-and-expense solution, bringing drone and data technologies into play in pre-construction development of neighborhoods, with precision site-specific understanding of the ground beneath our future communities....
Speaker(s)
Single Presenter
Ivan Lvov
Chief Operating Officer
TraceAir
Program:
  • Open to Registered Attendees

Thursday, June 12, 1:00 PM - 2:00 PM

Powering the Decarb Transition
  • Room: 253B, 2nd Floor, ACC North
Achieving California’s ambitious goals will require significant support from the state’s utilities. This panel—moderated by a builder grounded in practical deliverables—will provide an update from major utility companies on their plans for powering the green transition, including grid capacity, energization dates, transformers, battery storage, and product availability for all-electric homes....
Speaker(s)
Moderator
Megan Cordes
Director of Sustainability and Building Science
Beazer Homes
Panelist
Nicholas Babb
Senior Manager, Wildfire Risk Management
PG&E
Panelist
Ruby Rose Yepez
Senior Advisor
Southern CA Edison
Program:
  • Open to Registered Attendees

Thursday, June 12, 1:30 PM - 1:50 PM

Saving Lives, Enhancing Communities
  • Room: Innovation Stage, 2nd Floor, ACC North
Research shows conclusively that fire sprinklers save lives and preserve properties, which is reason enough to invest in them. What you may not know is they also provide “Trade Ups” in community development, such as allowing for narrower street widths, longer cul-de-sacs, fewer fire hydrants, and other ways of saving builders money. This session will share the latest research on modern fire, the increased risk of catastrophic “flashover” events, and how advances in sprinkler systems and technologies make your homes—and communities—safer....
Speaker(s)
Panelist
Shane Ray
President
National Fire Sprinkler Association
Panelist
Vickie Pritchett
Vice President, Advocacy & Outreach
National Fire Sprinkler Association
Program:
  • Open to Registered Attendees