The Art, Science + Business of Housing

 

Banner 16

PCBC has created a Marketing Toolkit for you, our exhibitors and sponsors, to use pre-show. We want to help you leverage your investment at PCBC by driving traffic to your booth and raising awareness of your presence on the show floor.

We know that you invest so much in your experience at PCBC--from booking your space and creating your messaging to booking travel and sending materials to the show--it's our goal to help you maximize your marketing efforts.

Please use the proven, effective and FREE tools below in your outreach. It's as easy as copy/pasting from this page - and you're all set to extend your SEO and dial up your pre-show marketing. 

PCBC Logo

Use the PCBC logo in your own images and promotion. Download the high-res JPG here.

2017 Images and Banners--Coming Soon!

Artwork to use for your own booth promotion will be available in March 2017. You can use these assets either as is, or to inspire images you create for your own marketing. For examples of how some 2016 exhibitors created images for Twitter, see below. We love the initiative here to use social media and images for their promotion!

TwitterExample

TwitterExample

TwitterExample

TwitterExample

TwitterExample

Direct Mail Marketing 

Use the PCBC Pre Show Attendee Target List to market attendees before the show and let them know you will be on the Exhibit Floor. This is a one-time list rental, which will be available in late May and must be used by June 20th. You will be provided with an Excel file that includes: Name, Title, Company, Address, & Primary Business Focus.

To take advantage of this Direct Mail Marketing opportunity, fill out the Direct Mail Marketing Form and return to This email address is being protected from spambots. You need JavaScript enabled to view it..  

Email Broadcast/Newsletter to Your Customers

Send an e-Mail broadcast to your database, inviting them to visit your booth. We’ve created a sample email that you can customize and send to your list of contacts.

This is suggested copy for our PCBC 2017 exhibitors to customize and send to your entire database in March and again in May.

SUBJECT LINE:

  • We’ll be at PCBC in San Diego—will you?
  • Join us at PCBC in San Diego, June 28-29

COPY:

Dear Name,

COMPANY NAME will be exhibiting at PCBC 2017, the west coast’s leading homebuilding tradeshow, taking place in San Diego, CA on June 28-29. We’d like to extend our personal invitation to you to visit us at our BOOTH NUMBER to see our latest insert highlights of the products, technologies, services you will be exhibiting.

Dedicated to advancing the art, science and business of housing, PCBC is the largest homebuilding tradeshow representing the west coast region. It connects professionals from all over the United States, Canada, Mexico and more than 25 other countries, providing unparalleled learning and networking opportunities. You can learn more about the event and register at www.PCBC.com. It's the only industry event that partners with the Leading Builders of America, and will gather close to 10,000 high quality buyers representing every segment of the industry: homebuilders, developers, architects, building scientists, lenders, investors, marketers.

I would like to offer you free admission to PCBC 2017 when you register online. Please see attached for your exclusive invitation.

We hope to see you there.

Best regards,
FIRST NAME
FIRST AND LAST NAME, TITLE
COMPANY NAME
COMPANY WEBSITE
[PCBC 2017 logo, formatted as email signature]
San Diego Convention Center
June 28-29, 2017 | San Diego, CA
www.PCBC.com

Social Media Tips

Update your Facebook, Twitter and other social media pages about your participation at PCBC 2017.

Break the message into several parts and/ or re-post at least twice a month between now and the event. Give your followers teasers to the products/services you will be displaying, indicating what additional information will be revealed on the show floor. We've written a list of a few suggested posts to get you started.  

Also, promote your booth on PCBC’s social media platforms. Copy your social media updates (described above) and post them on our sites—a great way to advertise your booth and your business to prospective buyers. We're on Facebook (facebook.com/PCBCtheshow) and Twitter (twitter.com/PCBC_TheShow) #PCBC or #PCBC2017.

Social Media: Sample Facebook Posts

Below are some sample posts for Facebook:

    We’re exhibiting at @PCBC in San Diego. Register today & join us at the housing industry’s premier annual event http://pcbc.com
    Looking forward to exhibiting at @PCBC in San Diego this June. Visit us in BOOTH NUMBER where we’ll be showcasing PRODUCT/SERVICE. http://pcbc.com
    We’ll be an exhibitor at this year’s @PCBC, the homebuilding industry’s premier annual event: http://pcbc.com/
    Pleased to be exhibiting at @PCBC in San Diego, CA June 28-29. Hope you’ll stop by and visit us in BOOTH NUMBER http://pcbc.com #PCBC2017

Social Media: Sample Twitter Posts

Below are some sample posts for Twitter:

    We’re exhibiting @pcbc_TheShow – visit us in BOOTH NUMBER! http://pcbc.com #PCBC2017
    Showcasing PRODUCT/SERVICE @pcbc_TheShow in San Diego—hope you’ll stop by to visit us! http://pcbc.com #PCBC2017
    Excited to exhibit @pcbc_TheShow this June in San Francisco. Check it out: http://pcbc.com #PCBC2017
    We’re exhibiting @pcbc_TheShow –the industry’s premier event advancing the art, science & business of #housing http://pcbc.com #PCBC2017

Media List

For a list of registered media for 2016, click here.

Exhibitor Help

For exhibitor assistance, contact Sara Turner at 1-800-956-7469 x 349 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Recent Posts

In Partnership with

lba