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“The Show Experience” is a phrase we use a lot at PCBC. No kidding—it guides so much of our decision making. Our team is full of planners and organizers, but we are always factoring in how the choices we make will impact the attendee experience. 


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It is said that, at long last, we are past “peak non-homeownership,” which is to say, the economic tide is finally turning and homeownership will soon be back to normal, particularly among young people. 


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We asked Jeffrey DeMure to give us a little more insight into his upcoming presentation at PCBC 2014. He brings national experience, architectural expertise, and a passionate voice to this year's conference. We are so excited to give you a sneak peek of what he has to say!


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The California housing market is currently buzzing with activity that is centered around the Bay Area, Los Angeles, and Orange County.  The Southern California housing market is picking up some steam heading into the busy home buying season. The Northern California market remains hot from the new tech boom.  


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We know that creating desirable—and sellable—homes and communities is a multilayered process of consumer insight, thoughtful design, responsive technology, and savvy marketing. 


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PCBC is proud to announce the winners in our 2014 Parade of Products—or as we like to call it—the POP @ PCBC Awards!


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Sheryl Connelly is redefining the future of the auto industry, and we are so excited to have her as one of our Keynote Speakers at PCBC 2014. As the in-house futurist for Ford Motor Company, Connelly has allowed Ford to stay way ahead of the curve and helped drive them straight into success.


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Manny Gonzalez, Principal of KTGY Group, Inc. will join a panel of industry experts at PCBC for an open dialogue about modern demographic trends and balancing the desires of Boomers with the realities of land and construction costs. 


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While you're making plans for PCBC, why not join us a day early and check out San Francisco's most exciting new projects?  On Tuesday, June 24 we'll host two urban walking tours through the city where PCBC began.  Choose one tour or both, and get a close look at the real estate that's booming in the Bay Area!


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If it’s true that some of our best ideas arrive in the shower (or, if you’re Archimedes, the bathtub), there’s an inverse truth as well: those ideas rarely emerge while we’re sitting at a desk entrenched in the demands of our to-do list. 


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Although cool weather and home sales still loom across the country, the vacation housing market is enjoying an early spring break.


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San Francisco remains one of the top food destinations in the world. Colleen Edwards and I agree that while you're at PCBC this year, you should forego the hotel restaurant and explore the city that I call home and all the fantastic food it has to offer.


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As you analyze the typical new home sales presentation, it becomes clear that much of what we do comes from habit rather than a clear strategy. And these habits tend to be known as “best practices.”


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