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We recently visited with Belinda Sward, Founder and CEO, Strategic Solutions Alliance, who will be moderating and presenting the panel session, "Meet Your New Consumer: Attitudinal Trends and Changing Demographics are Making Waves in Community and Home Design/Marketing.”


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We recently visited with John Davies, Chairman & CEO, Davies Public Affairs, on the theme of messaging, engagement and your authentic story.


This is the third installment in a three-part series about lifestyle trends that are emerging for the 88 million Baby Boomers (including me). To read Part 1, click here and Part 2, click here.


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This is the second installment in a three-part series about lifestyle trends that are emerging for the 88 million Baby Boomers (including me). To read Part 1, click here.


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There are some interesting lifestyle trends that are emerging for me and 87,999,999 other Baby Boomers.


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Each year since 1981, the National Association of Realtors® has conducted an annual Profile of Home Buyers and Sellers, and the long-term average shows that four out of 10 purchases are from first-time home buyers.


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There is nothing more essential than a persuasive message. Your most persuasive message is the authentic story of your purpose.

It crosses the thin line between boring and captivating, telling and selling.


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J. Walker Smith writes: Digital technologies have turned marketing upside down, but not by revolutionizing the fundamentals. The core principles of marketing remain the same. Instead, marketing research has moved closer to the action than ever before.


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If you’re investing time and money into branding strategies that don’t seem to be making a difference, you’re not alone. Most business leaders are frustrated by the lack of return they’re seeing on their advertising dollars.


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We've all been hearing recently about the labor shortage in homebuilding and the need to develop staff and create strong, new company cultures. Read more from Berke Assessment for their thoughts on how to get a new employee's first day started off in the right direction.


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The Gold Nugget Awards are a centerpiece of PCBC — the Building Industry’s leading conference, trade show and meeting place. Combining the prestige of the awards themselves with the excitement of its Academy Awards-style presentation, these ceremonies feature music, entertainment and the exceptional visual presentation of the winners.


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A look at PCBC 2014 from Co-Chair, Colleen Edwards


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We asked Boyce Thompson, author of The New, New Home, to give us a sneak peek into his upcoming presentation, The Changing Aesthetics of New Home Design at PCBC 2014.


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