The Art, Science + Business of Housing

 

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There is nothing more essential than a persuasive message. Your most persuasive message is the authentic story of your purpose.

It crosses the thin line between boring and captivating, telling and selling.


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J. Walker Smith writes: Digital technologies have turned marketing upside down, but not by revolutionizing the fundamentals. The core principles of marketing remain the same. Instead, marketing research has moved closer to the action than ever before.


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If you’re investing time and money into branding strategies that don’t seem to be making a difference, you’re not alone. Most business leaders are frustrated by the lack of return they’re seeing on their advertising dollars.


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We've all been hearing recently about the labor shortage in homebuilding and the need to develop staff and create strong, new company cultures. Read more from Berke Assessment for their thoughts on how to get a new employee's first day started off in the right direction.


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The Gold Nugget Awards are a centerpiece of PCBC — the Building Industry’s leading conference, trade show and meeting place. Combining the prestige of the awards themselves with the excitement of its Academy Awards-style presentation, these ceremonies feature music, entertainment and the exceptional visual presentation of the winners.


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A look at PCBC 2014 from Co-Chair, Colleen Edwards


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We asked Boyce Thompson, author of The New, New Home, to give us a sneak peek into his upcoming presentation, The Changing Aesthetics of New Home Design at PCBC 2014.


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“The Show Experience” is a phrase we use a lot at PCBC. No kidding—it guides so much of our decision making. Our team is full of planners and organizers, but we are always factoring in how the choices we make will impact the attendee experience. 


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It is said that, at long last, we are past “peak non-homeownership,” which is to say, the economic tide is finally turning and homeownership will soon be back to normal, particularly among young people. 


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We asked Jeffrey DeMure to give us a little more insight into his upcoming presentation at PCBC 2014. He brings national experience, architectural expertise, and a passionate voice to this year's conference. We are so excited to give you a sneak peek of what he has to say!


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The California housing market is currently buzzing with activity that is centered around the Bay Area, Los Angeles, and Orange County.  The Southern California housing market is picking up some steam heading into the busy home buying season. The Northern California market remains hot from the new tech boom.  


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We know that creating desirable—and sellable—homes and communities is a multilayered process of consumer insight, thoughtful design, responsive technology, and savvy marketing. 


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PCBC is proud to announce the winners in our 2014 Parade of Products—or as we like to call it—the POP @ PCBC Awards!


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