The Art, Science + Business of Housing


Banner 7

Contributed by Organized Living: PCBC 2016 Exhibitor
(Booth 1940)


Everyone loves storage! Trulia and Zillow surveys list it as a top amenity for homebuyers in 2016. And RealityTimes ranks “plenty of storage” as the second most important feature for buyers when it comes to purchasing a new home.

This product category is in high demand and so important to homebuyers. It makes sense considering people use their closets throughout the home multiple times a day. With that said, buyers expect to see storage upgrades offered in their new home. Yet, surprisingly, storage upgrades are one of the last offered during the selection process. And, typically by then, the homebuyer’s budget has been spent on upgrades that they will not use nearly as much. For instance, how often do people really use their spa tub or media room? Yet, they choose to upgrade the space because it’s offered before upgrades they really want, like storage. By offering storage upgrades sooner in the selection process, builders will increase their homebuyer satisfaction.


The good news is that builders do not need to dip into their profits to offer better storage in their homes to accommodate upgrades. That’s because buyers aren’t necessarily looking for larger spaces. Instead, they’re looking for smart floor plans with maximized space. There are several ways to maximize the value of the storage spaces in a floor plan without compromising your homebuyer’s needs. Here are a few storage design examples and helpful tips for builders to include when they build their next home or development.

Standard reach-in closets typically feature one basic wire shelf and clothes rod. Adding upgrades like shoe storage, drawers and shelves give your homebuyer twice the space.

A Trulia survey reveals that gourmet kitchens top “dream home features” for millennials. Why not give them an upgraded pantry that provides additional food storage space to top it off? To do this, go beyond wire pantry shelves and offer upgrades like adjustable shelving and slide-out baskets. These upgrades eliminate wasted space.

93 percent of homebuyers want their new home to have a separate laundry room. Offer upgrades for the space like adjustable shelving, hang space, cabinets and slide-out laundry baskets to help them keep it organized.

These examples show that you can maximize space before move-in without having to add more space to your floor plan. Plus, offering storage upgrades before move-in not only makes your homebuyers’ love their home even more, but saves them money and puts dollars in your hands that may otherwise go to offsite storage or aftermarket closet companies. The average cost of a walk in closet after move in is $4,400.

Visit Organized Living booth 1940 to learn how easy it is to add the right storage upgrades to the homes you build.

Recent Posts

In Partnership with