The Art, Science + Business of Housing

 

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Pre-Conference Learning

Held in smaller, interactive settings, Tuesday’s roundtables and workshops provide deep, hands-on learning—a more focused experience before the crowds arrive and the show kicks off on Wednesday. A separate ticket is required, and seating will be limited, so register early to ensure your spot.


ROUNDTABLES
New this year, roundtables are a peer-to-peer exchange of ideas, experiences and practical approaches to your—and your organization’s—most vexing challenges. Discussions will be facilitated by industry experts, but the content comes directly from you and peers from your discipline.

Roundtables are a circle of sharing, not hoarding, ideas and practices. The connections you make here—in the classroom, or over a relaxed, social lunch—will form a valuable network of advisors you can call upon throughout the year. Attendance is limited to 45 people per roundtable.

Tuesday, June 27
10:00 AM-3:00 PM
Ticket Required: $295 each

Marketing Roundtable
This small, highly interactive format brings together builder and developer marketing professionals for a peer-to-peer exchange of ideas, experiences and practical approaches to your biggest challenges. Discussions will be facilitated by one of homebuilding’s most respected marketing strategists—but the content comes directly from you and your peers, as you collaboratively wrestle with topics ranging from targeting buyer segments, to allocating budgets, to effectively managing agencies, to feeding your own creativity, and much more.

Roundtables are a circle of sharing, not hoarding, ideas and practices. The connections you make here will form a valuable network of advisors you can call upon throughout the year. Attendance is limited to 45 people, and your registration includes a networking lunch.

Facilitator: Kathleen Cecilian is founder and CEO of Cecilian Worldwide, an idea consultancy that has led the strategic development of many of the nation's top master planned community brands. Kathleen began her career as a copywriter with the Leo Burnett Company, one of the world’s pre-eminent ad agencies, working on such well-known brands as McDonald's, Heinz, Memorex and Kellogg’s. Over the years she has leveraged her expertise on how consumers interact with products to develop innovative solutions for master planned communities throughout the United States.

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Design Roundtable
This small, highly interactive format brings together residential architects and design professionals for a peer-to-peer exchange of ideas, experiences and practical approaches to your biggest challenges. Discussions will be facilitated by one of homebuilding’s most respected architects—but the content comes directly from you and your peers, as you collaboratively wrestle with topics ranging from designing for fragmented buyers, to balancing design inspiration with the reality of builder budgets, to effectively assembling teams, to feeding your own creativity, and much more.

Roundtables are a circle of sharing, not hoarding, ideas and practices. The connections you make here will form a valuable network of advisors you can call upon throughout the year. Attendance is limited to 45 people, and your registration includes a networking lunch.

Facilitators
Mike Boyd, AIA, Principal, Danielian Associates Architecture + Planning
R. Dale Patton, Director of Residential Design, Danielian Associates Architecture + Planning

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Talent & HR Roundtable
This small, highly interactive format brings together builder and developer HR professionals for a peer-to-peer exchange of ideas, experiences and practical approaches to your biggest challenges. Discussions will be facilitated by one of homebuilding’s top talent experts—but the content comes directly from you and your peers, as you collaboratively wrestle with topics such as:

  • Building a strong talent brand—attracting strong people who stay and thrive because they’re aligned with your company’s values
  • Creating a healthy culture—putting in the effort, and the investment, to cultivate the kind of environment where great people want to stay
  • Recruiting successfully in today’s market—where to find, and how to entice, qualified candidates
  • Measuring, monitoring and reinforcing employee engagement
  • And much more

Roundtables are a circle of sharing, not hoarding, ideas and practices. The connections you make here will form a valuable network of advisors you can call upon throughout the year. Attendance is limited to 45 people, and your registration includes a networking lunch.

Facilitators: Dan Vaughn is a partner and senior consultant for Innovative People Solutions, a human capital consulting practice that helps companies of all sizes maximize organizational culture, employee engagement, and business results. He was previously head of national recruiting for Richmond American Homes. Shawn Samuelson is the firm’s senior brand consultant, helping leadership teams develop a clear vision and strategic direction for their brand by aligning company culture with marketing and communication messaging.


WORKSHOPS
A popular staple at PCBC, workshops offer an in-depth study of topics critical to your company’s success. With a longer format than standard sessions, you’ll have plenty of time to work through practical applications and case studies of the information presented. And in a smaller, classroom setting, they’re ideal for interaction and detailed note-taking.

Tuesday, June 27
1:30 PM-4:30 PM
Ticket Required: $95 each

Ready or Not: How to Prepare for Net Zero Compliance
California’s 2020 mandate requiring all new homes to be zero net energy (ZNE) is targeting implementation by 2020, and made mandatory by 2023—and given our long entitlement process, projects beginning in the next year or two will be subject to that requirement. This workshop will take you through the critical steps involved in ZNE compliance from the perspectives of builders, planners, designers and regulatory experts. You’ll get a detailed understanding of what this means for residential design, including: the integration of energy goals into physical design decisions during the initial phases; the cost implications of increasingly integrated design and construction approaches; and the consideration of other sustainable features, such as site selection, materials, and water usage. This is a valuable opportunity to learn from the real-world successes (and setbacks) of builders working to achieve ZNE now—ahead of the deadline.

Lauri Moffet-Fehlberg, Senior Principal, Dahlin Group
Lori Moreci, VP Purchasing, Meritage Homes
Sarah Morrell, Community Development Manager, Shea Homes
Judi Schweitzer, Founder, President & Chief Sustainability Advisor, Schweitzer + Associates

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Superintendent Boot Camp: Eliminate Defects and Boost Productivity
We all know what chaos looks like—a messy jobsite, trades out of control, defects, and long punch lists. Even the best jobsites seem only to control the chaos rather than eliminate it. Learn how to break this cycle by applying proven strategies that work for the largest manufacturers in the world. This workshop will help you eliminate defects and conflicts in the design documents, saving you money and time by focusing on plans the way a forensic expert does. You’ll explore the top 20 defects that plague construction sites and how to address them. You’ll also learn: how to build an effective team and integrate your trade contractors and design professionals to nurture an environment of cooperation and process improvement; how to effectively use third-party quality assurance consultants and testing labs that are commonly required by insurance companies; and the quality practices used by some of the world’s top manufacturers, with examples of how builders have adopted similar strategies without increasing costs.

Stan Luhr, CEO, AxisPointe

See all registration options & pricing