2012 Housing Forecast Series
Wednesday, March 21, 2012
Arizona Biltmore, Phoenix
Paid By March 20 - $110
After March 20 - $125
ONLINE REGISTRATION CLOSED - REGISTER ONSITE BETWEEN 7:00AM-7:45AM
Today’s housing market is a bit like reading tea leaves. You’ve got to be part researcher, part economist, and part wizard. That’s why PCBC, housing’s premier event, has joined forces with a leading researcher and a respected economist (our speakers are the wizard part) to bring you a powerful new Housing Forecast Series.
Think of it as PCBC on the road – your chance to see housing’s leading builders, preeminent experts and top capital sources in an action packed half day program that gives you real insight and information on today’s single family and multifamily housing market.
The Housing Forecast Series will debut this March in Phoenix with additional programs scheduled for two major metropolitan markets in the West.
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Added Registration Bonus!

The first 300 registered attendees will receive a complimentary one year print subscription to the Phoenix Business Journal. The subscription also includes complete digital access and is valued at $94.
AGENDA
7:00AM - 9:00AM
Registration
7:45AM - 8:05AM
Economic Overview
The latest forecast from the state's most preeminent economist, Elliott Pollack. Have we bottomed or are prices still falling? What will be the economic engine that brings back the West? What property type will perform best for the next 2 to 3 years?
Elliott Pollack, CEO, Elliott D. Pollack & Co.
8:05AM - 9:00AM
For Sale Housing: A View from the Top
This prestigious panel of both Private and Public builders will discuss how they have survived the worst housing downturn in U.S. history. What are their plans going forward to thrive in a recovery? How to structure your operations to be lean and mean, but effective? What products will be best received in the future? Is Green really working to battle the resale market's shadow inventory?
Moderator: Jeff Meyers, Principal, Meyers LLC
Steve Hilton, Chairman & CEO, Meritage Homes Corporation
Charlie Enochs, President, Taylor Morrison
Carl Mulac, President, Avatar Properties and Executive Vice President of Avatar Holdings
Jeffrey Roos, Regional President, Lennar Corporation
9:00AM - 9:55AM
Multi-Family Housing: Apartment Developers and Managers
Development and Stabilized Properties. A panel of capital providers, developers and operators will discuss the hottest property type in the real estate industry. Will rents and occupancies continue to rise as the economy recovers? What's the best strategy? Buy, Build or Value-Add? Which markets will outperform? Core or Growth?
Moderator: Sean Cunningham, Vice Chairman, Major Accounts Group CBRE
Larry Scott, Vice President - Western Region, Fairfield Residential
Ziv Cohen, Chief Operating Officer, Resmark Apartment Living
R. Chapin Bell, President, P.B. Bell & Associates
Edward Ratinoff, Managing Director - Head of National Acquisitions, Phoenix Realty Group
9:55AM - 10:10AM
Break
10:10AM - 11:05AM
Land Development
Hear from one of the top brokers in the Nation and his view on the future of the Land business. Top developers will discuss their strategy for new communities and the mix of products that will drive returns acceptable to their capital partners. What are the amenities that work for tomorrow's resident. With longer term projects what's the appropriate mix of apartments, residential, and commercial property types?
Moderator: Elliott Pollack, CEO, Elliott D. Pollack & Co.
Nate Nathan, President, Nathan & Associates, Inc.
Mark Schlossberg, Managing Partner, Southwest Value Partners
Craig Krumwiede, President and Director, Harvard Investments
John Graham, President and CEO, Sunbelt Holdings
11:05AM - 12:00PM
Capital Markets
Meyers to provide highlights from PCBC’s exclusive survey of the top capital providers in the United States. Over $30 Billion of capital is represented with this prestigious panel of investors that comb the United States to make strategic investments. What property types are their focus? What markets do they prefer? What type of developers and builders are they seeking to partner with? How are JV's currently structured?
Moderator: Jeff Meyers, Principal, Meyers LLC
Peter Fioretti, Chairman and CEO, Mountain Real Estate Group
Theodore Karatz, Vice President, GTIS Partners LP
Kev Zoryan, Executive Director, Morgan Stanley Merchant Banking Group
Marc Scroggins, Managing Principal, Westbrook
LOCATION

Arizona Biltmore
2400 East Missouri Avenue
Phoenix, AZ 85016
Website
The Arizona Biltmore has sold out. Recommended hotels nearby include:
The Ritz Carlton
Embassy Suites
Hotel Highland (free shuttle)